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Enabling RFID Communication Opportunities with EPC Network Services

Learn about the opportunities for telecommunication providers in RFID communication and the importance of EPC network services. Discover what VeriSign is providing and how these services work. Explore emerging developments and opportunities in RFID communication.

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Enabling RFID Communication Opportunities with EPC Network Services

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  1. DATABASE forum  RFID and Telecommunication ServicesSophia Antipolis, France25 May 2004 Enabling New RFID Communication Opportunitieswith EPC Network Services Tony RutkowskiVice PresidentVeriSign Communication Services tel: +1 703.948.4305mailto:trutkowski@verisign.com

  2. Outline • What are the RFID communication opportunities for telecommunication providers? • What are EPC network services? • Why are they important? • What is VeriSign providing? • How do the services work? • Emerging developments and opportunities

  3. New RFID Communication Opportunities ObjectInformation RFID enabled Object Data Internet Object Applications EPC NetworkServices

  4. Value proposition for communication service providers • Telecommunication provider external customer services • Internet services • Security services • Applications • Telecommunication provider internal enterprise management • Supply chains • Inventories • Fraud management • Assistance to law enforcement • Infrastructure enabling services • EPC Network Services

  5. The EPC Network is how trading partners will utilize RFID-driven product data to Find, Connect and Transact Securely in the evolving supply chain EPC Network Services • What is the EPC Network? • Infrastructure that leverages the Internet for management and application of RFID product data • Will drive new generation of supply chain management applications enabled through sharing of serialized, item-level product information • So what? • Delivers full supply chain visibility enabling “Track & Trace” of products • Improves effectiveness and efficiency of supply chain • New applications such as: • Product Recall • Counterfeit Reduction • Diversion • Reconciliation of Shipping & Receiving

  6. EPC Network Services - central to bridging technology and applications EPC Services Value Chain Data& Information Management EnterpriseApplicationIntegration EPC NetworkServices Strategy/Consulting BusinessApplications Middleware/ Device Mgmt Hardware System Integration and Solution Delivery • Business Process Integration • Solution Framework • Network Setup and Physics • Tags • Readers • Label Printers • Event Monitoring • Data filtering • Device Health • Policy Management • Directory Services • Discovery Services • Authorization/ Authentication Framework • ProductCatalog and Attribute Management • Data Synchronization • ETL Services • Legacy Application Integration • Supply Chain Execution • ERP • Warehouse Management • Store Management • Distribution Management

  7. Internet - EPC network parallels Internet EPC Network DNS Authoritative system that routes requests for Web sites and email ONS Authoritative record of manufacturers that routes requests for product information Web Sites Resource that contains information on a particular topic EPC Information Services Resource for specific information about a product, e.g. date of expiration Search Engines A tool for finding Web sites on the network EPC Discovery Services A tool for finding EPC Information Services on the network Security Services Provide trusted access control and information sharing EPC Trust Services Provide security and access control for EPC product data

  8. Support for Transformational Infrastructure VeriSign Selected to Operate Root Directory for Electronic Product Code (EPC) Network Highly Scalable, Secure and Global Network Directory Service will enhance the application of RFID in the Supply Chain MOUNTAIN VIEW, CA, January 12, 2004 -- VeriSign, Inc. (Nasdaq: VRSN), the leading provider of critical infrastructure services for the Internet and telecommunications networks, announced today it has been selected by EPCglobal to operate the authoritative directory for the EPC Network. The EPC Network is a system that leverages the existing Internet infrastructure to create a low-cost, standards-based set of services for trading partners to use RFID to discover and share product information throughout the supply chain. Electronic Product Codes (EPC) are unique numbers that can be assigned to identify individual items in the supply chain. These numbers are embedded in tiny Radio Frequency Identification (RFID) tags, which transmit the EPC to nearby antennas without requiring traditional line-of-sight scanning, making it easier to track products as they move through the supply chain. Through use of the EPC network, businesses can become more efficient and productive in logistics, inventory management and product placement.

  9. Ultra robust infrastructure • ONS built atop robust, proven infrastructure • Enables Internet Users to reach Web sites and send e-mail . . . 12 billion times a day • Global constellation of 13 data centers—fast, redundant secure and scalable up to 100 Billion queries per day • Protocol flexibility to handle multiple applications

  10. Critical EPC Network Service Offerings • Suite of trusted 3rd party directory services that enables secure, real-time discovery and sharing of product data • Authoritative listing of manufacturers participating in EPC Network. • Managed service for Local ONS, the authoritative listing of products for a given manufacturer. • Hosted data repository that contains serialized product information for individual trading partners. • Provides “track and trace” services that enable discovery of multiple EPC Information Services across the supply chain that have serialized product information. • Provides authentication and authorization services for trading partner networks. Root ONS Managed ONS EPC Information Services (EPC-IS) EPC Discovery Service EPC Trust Services

  11. 1 1. EPC lifecycle begins when a Manufacturer tags the product Introduction to the EPC Network EPC Network Manufacturer Retailer

  12. Electronic Product Code urn:epc:sgtin:47400.18559.1234 • Syntax • 4th level • 3rd level • 2nd level • Top level 1 • ds • vnds • verisign • com • Domain Name . . . • 47400 • onsepc • com • EPC Retailer . . . • 18559 Manufacturer ID identifies supplier as Gillette Object (product) Class identifies as Mach 3 razor (12 pk) Introduction to the EPC Network EPC Network Identification on Bar Codes Identification for Serialized Information Manufacturer 1. EPC lifecycle begins when a Manufacturer tags the product

  13. 3 2 1 Introduction to the EPC Network EPC Network Manufacturer Retailer 1. EPC lifecycle begins when a Manufacturer tags the product 2. Manufacturer records product information (e.g., manufacture date, expiration date, location) into EPC Information Service 3. EPC Information Service registers EPC “knowledge” with EPC Discovery Service

  14. 4 5 6 Introduction to the EPC Network EPC Network Manufacturer Retailer 4. Manufacturer sends product to Retailer 5. Retailer records “receipt” of product into EPC-IS 6. Retailer’s EPC-IS then registers product “knowledge” with EPC Discovery Service

  15. 8 7 Introduction to the EPC Network EPC Network Retailer Application Manufacturer Retailer 7. If Retailer requires product information, Root ONS is queried for location of Manufacturer’s Local ONS 8. Manufacturer’s Local ONS is queried for location of EPC-IS

  16. Total Transaction Time: <10milliseconds 9 Introduction to the EPC Network EPC Network Retailer Application Manufacturer Retailer 9. Retailer queries Manufacturer EPC-IS for desired product information (e.g., manufacture date, expiration date, etc.)

  17. Introduction to the EPC Network EPC Network Retailer Application Manufacturer Retailer • EPC Trust Services offer the ability to accurately authenticate the identities of supply chain members before they get on the EPC Network • Identify partners • Enforce data access policies • Encrypt product data

  18. Emerging developments and opportunities • RFIDs and the EPC Network will have a transformational impact on communication services business • RFIDs and the EPC network are at a stage similar to the Internet circa 1993/1994 • Directory and Security services needed for network to reach its potential • Once the infrastructure in place, network usage climbs dramatically over 5 - 7 years • 2004/2005 focus: • Launch suite of directory and security services for the EPC Network • Seed the market for growth

  19. References • EPCglobal, http://www.epcglobalinc.org/ • V1.0 Specifications, http://www.epcglobalinc.org/standards_technology/specifications.html • About the EPCglobal Network, http://www.epcglobalinc.org/about/about_epc_network.html • VeriSign EPC Network Services, http://www.verisign.com/nds/directory/epc/index.html?sl=070407

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