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Metal Packaging Europe is created to unite the sector for sustainable development, focusing on legal, environmental, and social perspectives. With a vision to establish metal packaging as a valuable contributor to sustainability, the mission involves optimizing conditions for metal packaging and engaging stakeholders positively. The objectives include harmonized EU regulations, national legislation, and promoting metal as a preferred packaging option. Key priorities are appreciation of metals, national coordination, and increasing recycling initiatives to meet sustainability goals. Metal Packaging Europe aims to decouple market growth from resource use, eliminate landfill waste, and increase metal recycling rates by 2020.
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Metal Packaging Europe An Introduction (summary) Infinitely Recyclable Endless Possibilities Metal is Forever
Why Metal Packaging Europe Metal Packaging Europe is created because we believe that as an unified sector we can contribute more effectively to sustainable development by involving all parties in the chain. Infinitely Recyclable Endless Possibilities Metal is Forever
Structure BCME Beverage Can makers APEAL Steelmakers GeneralAssembly Board Chairman ExCo Secretery General EMPAC Canmakers EAA Aluminiummakers Secretariat Infinitely Recyclable Endless Possibilities Metal is Forever
VISION Establish metal packaging as a recognized and valuable contributor to sustainability in public policy and through the supply chain. Infinitely Recyclable Endless Possibilities Metal is Forever
Mission We will bring together producers of metal packaging and metal supliers to optimize the conditions for metal packaging in Europe from a legal, environmental and social perspective. By a proactive approach, we will engage with stakeholders to create a positive mindset and recognition of metal packaging by enhancing its specific contribution to sustainability. Infinitely Recyclable Endless Possibilities Metal is Forever
Objectives Infinitely Recyclable Endless Possibilities Metal is Forever A level playing field for metal packaging in Europe with harmonized and non discriminatory EU-regulation, national legislation, soft law and standards. A recognized position as the preferred packaging option in the packmix to meet sustainability objectives in the supply chain.
Priorities APPRECIATION– Metals as permanent material. Optain official and public recognition at EU, national level and in supply chain scorecards – Metal is Forever! NATIONAL COORDINATION - Improve intelligence, lobbying and coordinated actions at national level. INCREASE RECYCLING – Take advantage of metals unique advantages to deliver on resource conservation and climate change policies by focusing on high recycling performance
The Manifesto An unified sector makes stronger commitments. Decoupling market growth from resource use. No metal packaging should go to landfill. Keep all metal packaging in the material loop. 80% of metal packaging will be recycled 2020. Reduce CO2 emissions and other environmental impacts by dedicated programs and commitments in steel and aluminum production. Infinitely Recyclable Endless Possibilities Metal is Forever
Key Position Papers Metal – A Permanently Available Material Recycled Content in Metal Packaging Infinitely Recyclable Endless Possibilities Metal is Forever
Metal Packaging in Policy Metal packaging need to be properly positioned in ”Responsible Resource Management” policy. Metals should be recognized as permanent materials with infinite recycling possibilities, preserving virgin metal qualities and with unlimited availability for future generations. Infinitely Recyclable Endless Possibilities Metal is Forever
False Perception The polarization of material categories into renewable and non renewable is misleading and not helpful. Statements claiming that non renewable materials are gone, once used, is false in the case of metals. Infinitely Recyclable Endless Possibilities Metal is Forever
Material Categories Infinitely Recyclable Endless Possibilities Metal is Forever
Material management cycle Permanent Material Loop Application Resources Material Non Permanent Material spiral END OF LIFE
Recycling Society Metal Packaging Europe support the concept of zero waste to landfill and believe in fostering a recycling society by engaging all stakeholders. The vision is to have 100% of metal packaging recycled and we have set 80% as a target for 2020 Infinitely Recyclable Endless Possibilities Metal is Forever
Recycling Reduces CO2 GWP of 33cl aluminium cans against collection rate GWP of 33cl steel cans against collection rate Increased recycling rate key to reducing Carbon Footprint Source: BCME LCIA study Jan 2009
Recycled content – No benefit Due to the overall limited availability of metal scrap, any attempt to increase the recycled content in one particular product would just result in decreasing the recycling content accordingly in another. It would also certainly result in inefficiency in the global optimization of the scrap market, as well as wasting transportation energy. The focus should be on having all metals collected after use for recycling – a HIGH RECYCLING RATE brings benefits.
Metal is Forever Metal packaging contributes to society and every lifestyle Metal has many applications Abundant supplies of ore exist which extracted once, are permanently available and infinitely recyclable Infinitely Recyclable Endless Possibilities Metal is Forever