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Gianni Versace

Gianni Versace. By: Krystial Cebe. Boring, I know, but a little needed information. Time Line:. 1946: Date of Birth = December 2 in Reggio Calabria, Italy (small underprivileged Italian town) 1972: Moves to Milan- brother Santo soon follows to help

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Gianni Versace

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  1. Gianni Versace By: Krystial Cebe

  2. Boring, I know, but a little needed information Time Line: • 1946: Date of Birth = December 2 in Reggio Calabria, Italy (small underprivileged Italian town) • 1972: Moves to Milan- brother Santo soon follows to help • 1970s: By mid 70s Gianni gets his big break- Genny and Callaghan hire Gianni to design their leather and suede collections • 1978: Gianni presents his first Versace signature collection at Palazzo della Permanente Art Museum in Milan • 1978: Opens first boutique in Milan at Via dellaSpiga • 1982: Meets long time partner Antonio D’Amico • 1985: Introduction of InstanteVesa = “conservative chic” • 1989: Introduction of Atelier Versace = custom made fashions • 1989: Introduction of Versus Line - Donatella’s venue = younger trendy audience • 1991: Introduction of Versatile Line = specialized for full figured women • 1991: Introduction of Versace Jeans Couture = casual based on jeans • 1993: Introduction of Home Signature = tableware, bath & bed linens, lamps, etc. • 1997: Introduction of Versace Makeup • 1997: Assassination of Gianni Versace by Andrew Cunanan

  3. A Beginning: December 2, 1946 Reggio di Calabria, Italy Originally an architect student Siren style = beginning trademark Palazzo della Permanente Art Museum Seductively beautiful or charming women Versace Boutique at Milan’s Via dellaSpiga

  4. Early Works of the 80s: A young, sexy, and bit aggressive women Skin tight “Rock&Roll” Ultra-sexy High-slit

  5. Fall/Winter 1992 – “Bondage”:

  6. Spring/ Summer Collection – Versace Classic V2:

  7. Business Aspect: Donatella = 20% Donatella: “muse and critic” Gianni = 45% Santo = 35% Santo: Chief Executive Gianni: Fashion Designer Donatella: Public Relations

  8. Gianni’s Values: Antonio D’Amico and Gianni Versace from a home album “Contrasts are the keys to my creations.” – Gianni Versace Family: Santo Gianni Donatella Antonio Allegra

  9. Santo Versace: Santo and Cristiana Santo and Donatella Versace

  10. Donatella Versace: Chief Designer and Impressionistic Sister “inspiring muse”

  11. Donatella Versace’s Work:2010 Collection Spring/ Summer Fall/ Winter

  12. Donatella Versace’s Work:2005 Collection

  13. Donatella Versace’s Work:2000 Collection

  14. Runway Spring/ Summer Collection 2010 http://www.youtube.com/watch?v=_HtzhawhPOk Fall/ Winter Collection 2010 http://www.youtube.com/watch?v=7i7ajirYdOM Versace Catwalk http://www.youtube.com/watch?v=DVOc86bAUk4&feature=fvsr Versace Collection 1991 http://www.youtube.com/watch?v=3hPQoFLRUvM Spring/ Summer Collection 1992 http://www.youtube.com/watch?v=XQkcbE7XdiA Fall/ Winter Collection 1992 http://www.youtube.com/watch?v=hx3kIF7KFss Spring/ Summer Collection 1998 http://www.youtube.com/watch?v=Xo2qQ29a5hc

  15. Bibliography: • http://www.accessmylibrary.com/article-1G1-18754583/versace-launches-v2-women.html • http://www.biography.com/articles/Gianni-Versace-9517836 • http://www.luxtex.net/gianni_versace.html • http://www.referenceforbusiness.com/history2/23/Gianni-Versace-SpA.html • http://www.studio-international.co.uk/reports/versace.asp • http://www.fashionmodeldirectory.com/brands/v2-versace-classic/ • http://www.youtube.com/watch?v=SEJ_bFyIxSI&feature=related • All photos were used based off connections through Google Images

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