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Compagnia delle Opere Barcelona, 2nd december 2002 VII Jornada Euroecom – 2Bdigital. www.cdo.it. “ Marketplace for SME: A virtual community - a real service”. Sandro Bicocchi Managing Director. Who we are. A Non Profit Organization
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Compagnia delle OpereBarcelona, 2nd december 2002VII Jornada Euroecom – 2Bdigital www.cdo.it “Marketplace for SME: A virtual community - a real service” Sandro Bicocchi Managing Director
Who we are • A Non Profit Organization • Founded in 1986 in Milan, Italy by a group of Christians • We do not hold any ownership in any private or public company • We offer services to help the development and growth of our members (CdO enterprises) Sandro Bicocchi Managing Director
Take a look at our Network Sandro Bicocchi Managing Director
National Headquarters Milan National Headquarters Via Melchiorre Gioia 181, 20125 Milano+39.02673961cdo@cdo.it Rome National Headquarters Via Milano 51, 00184 Roma+39.064744013 Sandro Bicocchi Managing Director
Nationwide Network • 34 local branches • 108 affiliated offices Sandro Bicocchi Managing Director
International Network Offices: Germany, Spain, Slovenia, Czech Rep., Croatia, Poland, Hungary, Rumania, Libya, Tunis, Morocco, Kuwait, Kazakhstan, USA, Mexico, Chile, Argentina, Brazil, Peru, Siberia, India, Taiwan. Sandro Bicocchi Managing Director
Today’s situation Sandro Bicocchi Managing Director
Growth over the last years • Since 1992 local offices • Constant Yearly Growth • 85% membership retention Sandro Bicocchi Managing Director
The Italian Situation in 2002 • Number of businesses • More than 25,000 • Number of workers involved • More than 350,000 • Gross income of affiliates • 14 B € Sandro Bicocchi Managing Director
Affiliated Companies by Industry (not for profit 5%) Sandro Bicocchi Managing Director
Affiliated Companies - by n° of employees Sandro Bicocchi Managing Director
Affiliated Companies - by gross income (M€) Sandro Bicocchi Managing Director
Business Instruments • Internet portal (www.cdo.it) • Network portal (network.cdo.it) • Call Center with toll-free number • Business Partners • Associated Service Providers Sandro Bicocchi Managing Director
Marketplace for SME • The “Business Idea” • Partnership • Project Steps • Needs of SME • Goals • Some data • E-commerce? Sandro Bicocchi Managing Director
Business idea • In Italy during the so-called “new economy bubble”, different companies tried to develop a web portal • They tried to build up a community using the web • The internet (or marketplace) as a goal not as a medium Sandro Bicocchi Managing Director
We started from a different approach • A “community” already existed • More than 20,000 companies were already contacting the “cdo network” (via phone, fax, email i.e.in a traditional way) • Q: “Why not take advantage of the internet to “accelerate” this network dynamic”? • A: We developed a web portal (a marketplace) to fit the needs of our affiliates Sandro Bicocchi Managing Director
Partnership • We needed to develop a partnership and we chose: • Telecom Italia (main service provider) • Hewlett Packard • Monte dei Paschi di Siena (bank) Sandro Bicocchi Managing Director
Convince partners Build a “virtual” big box: a “piazza” More than 17,000 affiliates at the end of summer 2001 partecipated Currently, all associates partecipate Develop CRM platform network.cdo.it Develop administrative platform network.cdo.it Integrate everything Project steps Sandro Bicocchi Managing Director
Yesterday Employee Associate,local office manager Information DB Admin DB Local office director Associate Associate DB Local DB Sandro Bicocchi Managing Director
Integration - today partner Associate Database employee Local office director Sandro Bicocchi Managing Director
Data • More than 20,000 companies are “inside” the marketplace • A New CO is being developed (economic return) • Almost 5,000 companies access monthly • Some e-commerce features are included Sandro Bicocchi Managing Director
Future steps • Platform For Providing Services • A New CO is being developed • CdO web portal as CdO International Window Sandro Bicocchi Managing Director
The Roots of the Project • Realism • Working together • The Principle of Subsidarity • Platform For Providing Services • CdO web portal “as a Piazza” enable the participant to communicate and to do business Sandro Bicocchi Managing Director
Compagnia delle OpereBarcelona, 2nd December 2002VII Jornada Euroecom – 2Bdigital www.cdo.it “Marketplace for SME: A virtual community - a real service” Sandro Bicocchi Managing Director