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Creative planning and evaluation Cooperation. Professor Jørgen Amdam Volda University College. PLANNING – BASIC QUESTIONS. Where are we? Strength and weaknesses – needs …
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Creative planning and evaluationCooperation Professor Jørgen Amdam Volda University College
PLANNING – BASIC QUESTIONS • Where are we? Strength and weaknesses – needs … • Where should we go? (Vision) Possibilities and treths. What must we do to fulfill our vision? (Stregery) – substance – process • HISTORY, SITUATION, FUTURE
How do youwork? • WRITE – THEN SPEAK: Instrumental – Analytical – Substance … • DAD: DECIDE, ANNOUNCE, DEFEND • SPEAK – THEN WRITE: Communicative, Dialog, process … • DIAD: Diversity, Interdependence, Authentic Dialogue
Two styles og thinking: Analysis Logic Matematic Definitions Fantasy Colours Feelings Music Left Right ConvergentDivergent ClosingOpening
Linear Innovation Basic reserarch Applied research Product development Production Marketing Customer DynamicInnovasjon Compe- tence Production Demanding Customers Society
BRAINSTORM OPEN 5 – 15 MIN. • 30 IDEAS • No discussion • Write downideas • Be «monoman» + - Discussideas Clarify - Agree Giver priority 5 CLOSE EVALUATION OF IDEAS 15 – 20 MIN.
Creative processplanning and evaluation – Work book Positive ideasregardingthe planning/evaluationtheme Now and in thefuture Brainstorm and evaluationof positive ideas Max. 30 min. + Negative ideasregardingthe planning/evaluationtheme Now and in thefuture Brainstorm and evaluationof negative ideas Max. 30 min. - Presentation ofideas - analysis Ideas for actions - priority: Wecan do Cooperation Theycan do (Who is they?) Can
SWOT - ANALYSIS Now Future STRENGTH OPPORTUNITIES Positive + Negative - TREATHS WEAKNESSES FAULTS