Innovation and Technology Transfer at Riga Technical University

1. Innovation and Technology Transfer at Riga Technical University

2. RTU Technology & Innovation Transfer Structure Riga Technicaluniversity ScienceandResearchdepartment Intellectualpropertydepartment InnovationandTechnologytransfercentre Innovationincubator Contactpointoftechnologytransfer (TTO)

3. RTU Innovation & Technology Transfer Centre (1) • The aim of the Centre is to facilitate innovation and technology transfer in RTU through activities promoting the inventions of RTU researchers and new technologies and connecting the researchers with the right resources to bring the inventions and new technologies to market.

4. RTU Innovation & Technology Transfer Centre (2) • The Centre promotes information about Intellectual Property created at RTU, works on development of databases of research competences and research results and organises seminars and conferences in support to commercialising of inventions and new technologies created at RTU.

5. RTU ITTC activities include: • Intellectual potential understanding & evaluation • Technology transfer process support • Scientific competence & research DBs maintenance • Science promotion events organisation & marketing activities • Science communication assistance & support • Conferences & workshops organisation • Partners search • Consultations

6. RTU ITTC collaboration partners • Latvian university Innovation Centre • Riga Stradina university medical equipment development Innovation Centre • Latvia university of Agriculture Technology & Knowledge Transfer Centre • Kurzeme Region Tehnology Transfer contact point • Latvian Technology Park • Ventspils High technology park • Investment & development Agency of Latvia • Latvian Camber of Commerce & Industry • Enterprise Europe Network (EEN) • ...

7. RTU researchers collaboration with industry ITTC questionnary results: • 404 from 1028 RTU researchers are actively involved in cooperation with Industry. • In total RTU researchers have cooperational links with 562 different SMEs (Small and Medium Enterprises) (including both local (Latvian) and partners from other countires). • Most often mentioned collaboration partners are the following: AS Latvenergo, AS Latvijas Gāze, SIA Tenax, SIA Izaterm, AS Grindex.

8. RTU researchers collaboration with industry partners • Number of partners from Industry (distribution by faculties): * RTU ITTC data

9. Technology transfer contact point at RTU ITTC At RTU Innovation & Technology Transfer Centre Technology Transfer contact pointis opened with the aim to strengthen links between science and industry in order to develop modern and innovative techniques for knowledge transfer and business ideas promotion. Main activities of Technology Transfer contact point: • Technology & Market research • Technology transfer offer preparation • Industrial property rights & development • Induatrial partners search • Individual consultations for scientists & enterpreneurs • Organisation of collaborative seminars with scientists & industry representatives

10. Statistics (1)

11. Statistics (2)

12. Statistics (3)

13. The INTERREG 4b Project: BONITA Baltic Organisation and Network of Innovation Transfer Associations • 16 partners from 10 countries • 8 universities • 4 science parks • 3 technology transfer organisations • 1 ICT association • share best practice examples for Scientific Transfer of Technologies • improve the role of universities for regional transfer of research • set up a network of showrooms to promote scientific innovation within a region – share within the network • set up a common organisation for sustainable operation

14. The BONITA Approach Operate European Cooperation operates on regional AND European Level BONITA Industry University Government

15. RTU role in BONITA • Establishing a Transregional Network for supporting generation and transfer of technology & innovation towards the Baltic region’s leading technologies • Implementing & hosting of a ShowRoom infrastructure

16. BONITA Transregional Network (TN) • TN, created during the project, will be integrated by the participants in the operation, but also open to other BSR organisations from three sectors: • Research • Industry • Administration • The Transregional Network will support the integration of SMEs and technology centres.

17. BONITA Network of ShowRooms • ShowRooms - small and specialized exhibitions run by research institutions as windows to scientific innovation. • The BONITA network of showrooms and virtual showrooms are a novel tool to improve scientific communication and exchange between research, industries, society and politics. This bi-directional window to research transforms abstract scientific results to understandable and tangible demonstrators.

18. BONITA-ShowRoom at RTU (1) is a place for: • demonstration of existing products and solutions; • creation of new products’ and solutions’ ideas. • Physical exhibition located at RTU premises; • multimedia demonstration outside the Showroom’s premises; • Web-based infrastructure: web-portal. SR at RTU includes 3 inter-related components (parts):

19. BONITA-ShowRoom at RTU (2) isequipped with several special stands for demonstration of exhibits. Demostration options include multimedia presentations, videos, software demos & trials, physical prototypes & real systems.

20. BONITA-ShowRoom at RTU (3) aims to: • Promote innovative ICT solutions • Create a link between product’s/service or idea’s author and industry, especially SMEs • Network with the other technology transfer centers

21. BONITA-ShowRoom at RTU (4) • Visitors since 1.09.2011: • Total:127 • SMEs representatives: 31 • Participants from INTEL-EDU WS (in frame of BIR’2011 international conference): 39 • Pupils: 15 • Students: 42

22. Concept of the ShowroomWhat is the principle idea

23. Concept of the ShowroomWhat is the principle idea • RTU is planning to use 2 premises: • small room for physical exhibits & software demonstrations • apr. 10 visitors • larger audience for apr. 30 persons • equipped with multimedia projector, interactive table, web-cam... • where some activities like workshops, seminars etc. could be organised • and translated online through web-portal (as part of Virtual SR).

24. Potential Exhibits What will be shown; Where does it come from • Software demonstrators (including eLOGMAR-M Portal demonstration, UNITE system demonstration [/ video], Concept Map Based Intellectual Knowledge Assessment system (CMBIKAS) demonstration, other software demonstrations developed at RTU Institute of Applied Computer Science); • The videoclips recorded in technological parks of other BONITA partners (TZI, Tampere, ABI etc.); • 2-3 Physical exhibits: • Knowledge-based Robot control device (developed at RTU IACS); • some exhibits in cooperation with TZI on wearable computing); • Robotino, Logistics Kit (see Annex 1) • Mobile IT solutions: • mobile applications on different kinds of mobile devices (mobile phones, PDA, smartphones); • mobile versions of eLOGMAR-M and UNITE; • Video translation of events from other SRs through a web cam; • Informative materials and booklets in a paper form; • Materials in electronic form from our Web server (PPT presentations, video records, PDFs, other multimedia).

25. Potential Exhibits What will be shown; Where does it come from The majority of artefacts is going to be demonstrated as software, developed by RTU researchers in the frame of different international projects as well as in RTU IACS departments. • Software will be presented in two modes: • 1) interactive mode (trial, demo versions) when users can play, try & test; • 2) demo mode (video showing the full functionality of the software).

26. Concept of the ShowroomWhat is the principle idea

27. Concept of the ShowroomWhat is the principle idea • TV screen demonstrating new exhibits from the SR and promoting SR (+ optional: information on events in the SR, etc.) will be placed outside of the room in the corridor of RTU IACS. • All interested persons will be able to receive additional information (technical documentation, etc.) on each exhibit available in the SR on their mobile phones using bluetooth connection. • The same approach can be used to rise interest of potential SR’s users, distribute informative materials, invitations, technical specifications, advertisement.

28. Concept of the ShowroomWhat is the principle idea

29. Connection to Virtual Showroom How will the virtual showroom be accessed How will your room be connected to the others • Virtual SR@RTU is planned to be organised as web portal. • Web-based approach gives many advantages like 24/7 access to all SR’s exhibits and ability to target wider audience of potential users. • SR@RTU web portal will include information (both interactive and demo) on all exhibits in the real SR including ideas, products & solutions. • Visitors of the web portal will be able to access and watch demonstrations and technical specification of the interested exhibits. • Web portal will provide video translations of various events (WSs, seminars etc.) organised in SRs both in Riga and at other BONITA partners SRs.

30. Usage and Stakeholders How and with whom will the room be used SR@RTU aims to: • promote Latvian IT based research & development; • create a link between product’s or idea’s author and industry representative/organisation/institution/SME/etc. SR@RTU is a place for: • demonstration of existing products and solutions; • creation of new products’ and solutions’ ideas. SR@RTU main target audience: • RTU students (majority of master study programme students are SME’s representatives from ICT sector); • Young researchers from ICT sector; • University staff (professors, associate professors, lecturers, researchers, research assistants etc.).

31. 2000-2002 – 25 percent drop 2005 – Internet advertising at$10 billion Growth in Internet Advertising 1994 – Advertisements on HotWired 2006 – Internet advertising exceeds $16.9 billion

32. Why the rapid adoption of the Internet?

33. The Web Site

34. Huggies Goes Beyond Providing Information

35. Hot Web Sites Facebook MySpace YouTube

36. Snapple Creates Interest

37. Using Web Sites to Build Image

38. Branding is Complicated Long-term investment Requires different strategies Branding The costs are high Requires a broad audience

39. E-Commerce Direct selling of goods and services through the Internet May be primaryor secondary objective

40. Ebay is a Popular E-Commerce Site

41. Public Relations on the Internet

42. E-Commerce and Home Shopping

43. Interactive TV—Allows viewers to interact with the program and advertising Wireless—Communications through satellite broadcast systems or cellular phones Additional Interactive Media