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TECH TALK & WORKSHOP

TECH TALK & WORKSHOP. NAZMUL DEVELOPER. IZABEL DESIGNER. BUILD BETTER PRODUCTS NOT MORE FEATURES. BUILD BETTER PRODUCTS; NOT MORE FEATURES. Your code drives the experience for the user UI != UX Good UX = moments of delight Good UX = emergent property of ENG + DESIGN.

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TECH TALK & WORKSHOP

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  1. TECH TALK& WORKSHOP NAZMUL DEVELOPER IZABEL DESIGNER

  2. BUILD BETTER PRODUCTSNOT MORE FEATURES

  3. BUILD BETTER PRODUCTS; NOT MORE FEATURES • Your code drives the experience for the user • UI != UX • Good UX = moments of delight • Good UX = emergent property of ENG + DESIGN

  4. USERS HAVE GREAT EXPECTATIONS • Smartphone revolution ensured this • Embrace design to stay relevant • Success is driven by good UX design

  5. UI != UX

  6. User- Ugh! Too Long! :( User- Yaay! Press the button :) UI!=UXLOGIN FLOW Developer- Nice form! :) Good UI Bad UX

  7. Ship to Developer- Whew! Got all the data to make calls to fulfillment and payment APIs! :) User- Ugh! More forms? Please, make it easy for me to pay you! :( UI!=UXCHECKOUT FLOW User- Yaay! This is more like it! :) Good UI Bad UX Bill to CC info

  8. A FEW MORE UX BEST PRACTICES • Design for crappy networks • Design for short attention spans • Pre-fetch more data • Cache already fetched data

  9. THE DESIGN PROCESS LEARN HOW TO DELIVER DELIGHT

  10. THE DESIGN PROCESS • User research • Persona • Use case • Persona Use case Feature(s)

  11. DESIGN FOR PERSONAS • DON’T DENATURE A PERSONA • DON’T SUPPORT TOO MANY PERSONAS “CASEY GOOGLER” “DARTH STORM”

  12. DESIGN FOR USE CASES • Tech Savvy • Has credit card • Has kids • … “CASEY GOOGLER” USE CASES FEATURES • Quick ordering • Kid’s menu • Family combo meals • Kids are hungry • Working late • Game night

  13. WHERE WE FIT IN THIS PROCESS

  14. WHERE WE FIT IN THIS PROCESS • Ground designs in reality • Bring amazing designs to life • Team = Developers + Designers + PM • Design, prototype, iterate (a lot). THEN BUILD.

  15. HANDS ON PART 1 DESIGN AN APP; NOT A RANDOM COLLECTION OF FEATURES

  16. WORKSHOP PART 1 • Let’s think differently • Why? • Who? When, where, how? • Flow Design mobile app Order pizza From one parlor

  17. WORKSHOP PART 1 <Your name here> Convenience > Price Has credit card Create a persona This persona represents you List 5 of your attributes No dairy Mobile shopper Tech savvy

  18. WORKSHOP PART 1 Use case # 1 – Working late, delivery When – After work, it is late Where – On a train, going home How– Custom order; in-app payment Create < 3 use cases

  19. FLOW FOR ORDERING PIZZA WORKSHOP PART 1 Focus on flow

  20. Draw your UI on the stencil Or just draw on a Post-It note and paste it over this stencil Add comments Use device capabilities Document interaction between steps/screens Focus on the UX & the flow Keep the UI simple Start by making personas & use cases

  21. - YOU WILL WORK ALONE IN PART 1 - YOU HAVE 30 MINS - OPEN YOUR “PART 1” ENVELOPES - HAVE FUN! REMEMBER: THE FLOW + FOCUS ON UX (!UI) + DON’T FOCUS ON IMPLEMENTATION DETAILS

  22. INDIVIDUAL ACTIVITY | 30 MINS Create a persona Create < 3 use cases Design app < 9 screens

  23. HANDS ON PART 2 DESIGN FOR MORE THAN ONE PERSONA

  24. WORKSHOP PART 2 Work as a team Design 3 personas Design 1 use case per persona Redesign app

  25. - FORM GROUPS (OF UP TO 4 PEOPLE) - INTRODUCE YOURSELF TO YOUR NEIGHBORS - OPEN YOUR “PART 2” ENVELOPES - YOU HAVE 50 MINS - HAVE FUN!

  26. TEAM ACTIVITY | 50 MINS Create < 3 personas Create 1 use case per persona Re-design app < 9 screens

  27. WRAP UP

  28. YOU ARE A PART OF THE DESIGN PROCESS • Build products; not features. • Good UX is an emergent property • Don’t design for everyone; think personas & use cases • Own the delight! • bit.ly/uxcommunity| bit.ly/uxcommunitysurvey

  29. <THANK YOU!> RATE IT@ bit.ly/uxcommunitysurvey JOIN US @bit.ly/uxcommunity Don’t forget to OWN THE DELIGHT!

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