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Three Things to Remember. Treat recall prevention as a key business and customer retention strategyDon't underestimate the true cost of a recallUse appropriate tools to reduce and manage your risk. Consumer Costs of Foodborne Disease Outbreak. The CDC estimates that the annual cost of E. coli O157
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1. The Economics of Food Recalls:What a Recall Can Cost Your Business Annette Dunlap, MBA
Agribusiness Developer
Marketing Division, NCDA&CS
September 17, 2009
2. Three Things to Remember Treat recall prevention as a key business and customer retention strategy
Don’t underestimate the true cost of a recall
Use appropriate tools to reduce and manage your risk
3. Consumer Costs of Foodborne Disease Outbreak The CDC estimates that the annual cost of E. coli O157, alone, was $405 M*:
$370 M for premature deaths
$30 M for medical care
$5 M for lost productivity
(*in 2003 dollars)
4. Business Costs of Foodborne Diesease Outbreak