“WE ASSI STS BUILD ING REL A TI ON SHIP WI TH YOUR C ON SUMER”

1. “WE ASSI STS BUILD ING REL A TI ON SHIP WI TH YOUR C ON SUMER”

2. INTRODUCTION World Field Market Research is a complete firm that provides comprehensive marketing solu- tions for small and medium businesses. We are a group of passionate persons who believed in Marketing as the core of all businesses. Our staff includes Marketing Consultants, Marketing Researchers Statisticians, Advertising Pro- fessional, Expert Trainer and Brand Activation Team. World Field Market Research delivers tailored and proven solutions specializing in all industry vertical.

3. OUR 4 DIMENSION APPROACH Research can serve a multitude of purposes. We focus on research that helps clients make decisionson subjects crucial to their business. Our 4 Dimension Approach for Marketing Reseachare

4. CONSUMER INSIGHTS Listening, questioning, boiling it down, prioritizing, testing, validating, extrapolating, observing, synthesizing, interpret- ing...it's what we do every day. Focused, reliable and action- able information to make smart and profitable business de- cisions - is what you get when you work with WFMR. For over 15 years, clients from every industry sector have come to us with their growth vision and ques- tions about how to get there: "What new markets can we expand into?" "What trends should we be paying attention to now?" "Who is my target customer?" "How do I get more out of our current customers?" "How can we increase our market share?"

5. BRAND ACTIV ATI ON At WFMR, our consultants understand changing customer demands. We provide complete Brand Activation solutions across the sales and marketing channels. Our technologies provide a seamless customer experience, while our market research ensures that your customers’ desires are satisfied. • Brand Activation solutions include: • FIELD MARKETING • SUPPLY CHAIN MANAGEMENT • TRAINING AND SKILLS DEVELOPMENT • CONSULTING • CALL CENTRES

6. CORPOR ATE TRAINING • When you partner with WFMR to empower your staff, we will provide Customer Branded Academies that offer world-class training for your employees. We understand the importance of your company’s corporate vision and identity and structure our training courses around your corporate framework. Our training is tailored to meet the skills needs of your company. • Our training and development services include: • THE CONSTRUCTION OF CUSTOMER BRANDED ACADEMIES AND CORPORATE UNIVERSITIES • PRODUCT TRAINING SOLUTION DESIGN AND IMPLEMENTATION • PROCESS AND SYSTEMS TRAINING • SKILLS DEVELOPMENT TRAINING • IN-CALL TRAINING • SALES PERFORMANCE IMPROVEMENT • COACHING

7. EVENT MANAGEMENT World Field Market Research is key in bridging the gap between valued strategy and vital imple- mentation in field operations. By outsourcing to skilled and experienced operational implementation staff with access to business intelligence and advanced methodologies, we not only adapts to, but executes, changing needs in your field operations. Front-line Services • BRAND ACTIVATION • DATA COLLECTION • STOCK CONTROL • SHELF PACKING • PROMOTIONS • KEY ACCOUNT MANAGEMENT • IN-CALL TRAINING • SALES • MERCHANDISING • COMPLIANCE • MARKET RESEARCH • AUDITING

8. OUR SERVICES Your brand has unique issues in the marketplace that are best addressed by custom research. Through our agile process and state-of-the-art methodologies, you’ll benefit from solutions that delve into the nuances of your customers and marketplace. We are in constant search for new ideas and methodologies to help our clients connect with their consumers and understand their needs while adhering to cultural norms. Our Comprehensive Market Research Solutions are • QUALITATIVE RESEARCH • QUANTITATIVE RESEARCH • ONLINE RESEARCH • MYSTERY SHOPPING

9. QUALI T ATIVE RESEARCH In qualitative research, finding the right people to talk to is the key to a successful project. World Field Market Research is passionate about recruiting the best respondents, and then providing a safe and confidential environment to enable a valuable exchange - at our offices, online, on the telephone or at a specially scouted location. “ QUALITATIVE RESEARCH ” HighQuality ResearchL ead ToHighQuality Insights

10. QUALI T ATIVE RESEARCH WE HAVE WE OFFER & CONDUCT • FOCUS GROUP DISCUSSION • MINI GROUP DISCUSSION • IN-DEPTH INTERVIEWS • OBSERVATIONS • CONSUMER CONNECTS • ETHNOGRAPHIC STUDIES • PAIRED INTERVIEWS • DIARY PLACEMENT • DIGITAL CONNECTS • TEAM OF EXPERIENCED MODERATORS • ACCURATE AND ACTUAL RECRUITMENTS WE MATCH YOUR TIMELINES I.E. • MEETING THE TIMELINE • SUPERVISIONS AND BACK CHECKING OF FIELD STAFF • TRANSCRIBERS AND CONTENT ANALYSIS • VIEWING FACILITY • SIMULTANEOUS TRANSLATION

11. QUANTI T ATIVE RESEARCH Quantitative data isn’t always about online, phone, or mobile. Sometimes there is no better option than in-person, face-to-face data collection.WFMR offers quantitative research recruiting for clients that need in-person interviews that result in hard numbers. We uses our thorough recruiting methods to find you the perfect respondents and facilities specially designed to carry-out your custom research. We have the latest technologies and survey methods to help you pinpoint the right solutions for your products and services. A QUALIT Y RE SEARCHTEAM= QUALIT Y RESULTS

12. QUANTI T ATIVE RESEARCH WE OFFER & CONDUCT WE HAVE • CENTRAL LOCATION TEST (CLTS) • HOME USAGE TEST (HUTS) • MALL/ STREET INTERCEPTS • MALL/OUTLET/RESTAURANT EXIT INTERVIEWS • TELEPHONIC/ TELE SURVEYS • ETHNOGRAPHIC STUDIES • LISTING EXERCISE • MALL SURVEYS • PAPI/CAPI/CATI/ ONLINE RESEARCH • TECHNIQUES FOR DATA COLLECTIONS • TABLETS FOR COMPUTER AIDED PERSONAL INTERVIEWS • SPSS BASED DATA PROCESSING / ANALYSIS SETUP • CENTRALIZED SETUP FOR TELE SURVEYS

13. ONLINE RESEARCH Recruit your quantitative respondents immediately into online discussions so you can continue gathering data for all your research needs. We have expert moderators that are trained to manage every tool and can help your moderators become experts themselves.Our offering lets you dig deeper by leveraging Research Now panellists through itracks’ industry-leading online qualitative technology platform. We present an ideal solution for all your online qualitative research. UNCOVER THE STORY IN YOUR DATA

14. ONLINE RESEARCH WE CONDUCT WE USE • Pre recruitment for online surveys is done to cover and reach all the diverse segments • of the population based on the sample eligibility. • The recruiters to collect the email address or phone number of the respondents and then send a link either by email or SMS. • The recruiter to follow up with the respondent to make sure that online questionnaire is filled out via using the link on tablets, smart phones or PCs. • This method as online response rate in Saudi Arabia is very low and diverse population cannot be reached just shooting out links. • Online Focus Group • We use best methods to recruit more people and ensure diverse Saudi Arabian population participation in research without any biases. • Image & Video Feeback • We can reach computer-illiterate people or people with limited computer access to participate in our research around the Kingdom In-Depth Interviews

15. MYSTERY SHOPPING Our mission is not to just provide a superior measurement tool but also to infuse that data into your culture and unlock your company's potential for driving customer delight and limitless profitability. Mystery shop results can reliably predict customer satisfaction and future sales. A mystery shopping program managed by WFMR will help your company focus and improve on the specific behaviors that will create customer delight and positively impact sales and profitability. M E A S U R E, M A N AGEANDI M P R OVETHEC U S T O MERE X P E R I E N C E.

16. MYSTERY SHOPPING WE CONDUCT WE USE • Application Seeding/Health Check/Relationship Management • Branch/Outlets Assessments • Competitive Evaluations • Traffic Count • Market Intelligence • Product Knowledge Quiz • Front Staff performance assessment • Non-Video Mystery Shopping • Video Mystery Shopping • Telephonic Mystery Shopping • Competition Mystery Shopping

17. QUALI T Y CONTROL Quality is our forte. Checks on quality of data are implemented “Before”, “During” and “After” fieldwork to ensure the authenticity and accuracy of gathered data We incorporates our Quality Assurance program throughout the entire research process to make sure that the data that we collect for your organization reflects the answers only of your targeted respondents, and that it is genuine and reliable. QUALITYISOURFORTE

18. QUALI T Y CONTROL • STRICT FIELD CONTROLS THROUGH INCORPORATION OF: • Contact Sheets for interviewers • Follow-up Sheets for Supervisors • FILED SUPERVISOR: • 20% Physical by supervisors • Feedback on interviews conducted Checking by field supervisor prior to Data Entry PRE - FIELD DURING FIELD • Pre Test for Finalizing Survey Instrument • Extensive Briefing Sessions • Mock Sessions • Pilot Test conducted before fieldwork

19. INDUSTRIES VARIOUS INDUSTRY VERTICALS IN WHICH WE CONDUCT MARKET RESEARCH INCLUDES:

20. OUR COVERAGE EUROPEAN COUNTRIES UNITEDKINGDOM USA&CANADA GCC COUNTRIES ASIAN COUNTRIES AUSTRALIA & NEWZEALAND We has experience and capability in providing fast, accurate and cost-effective services for its clients globally in GCC world. We have made strategic tie up with experience companies/consultants to provide successful business solutions at very competitive price. We Provides Comprehensive Market Solutions for small and medium businesses for all the member countries in GCC region, USA & Canada, United Kingdom, European Countries., Asian Countries, Australia & New Zealand.

21. OUR COVERAGE SOME OF OUR CLIENTS ARE!

22. CORPOR ATE EXPERIENCE - K.S.A OUR CORPORATE EXPERIENCE - K.S.A

23. OUR TEAM HASAN AL HARTHY-C.E.O 15 years research experience in Saudi Arabia, previously worked in Synovate /MEMRB. SUHAIL ABDUL MALIK - Managing Director worked at MEMRB/Synovate/ Jeddah Saudi Arabia since August 1984 . He has more than 20 years of experience in Marketing Research SANDRA DASILVA - Business Development Manager Has 5+ years experience in Market Research BELSY RODRIGUES - Project Manager has over 4 years years experience in Market Research SAMIA SIDDIQUE - Business Development Manager Has 5+ years experience in Market Research

24. OUR TEAM LENNY ANTHONY - Project Manager has over 4 years years experience in Market Research MOHAMMED SHEIK - Operation Manager has over 18 years experience in Pan Arab Market Research. EBTISAM DAHLAM - Field Manager Has 20+ years of experience in managing field work for laides in Saudi Arabia. She has worked for MEMRB/Synovate and IPSOS as field supervisor SAMI TAHOUB - Project Manager Since 1990, worked in MEMRB/Synovate, PARC , IPSO, DNA, MASMI. He has experience in B2B, CLT and all consumer research types i.e. Quantitative and Qualitative. NASREEN- Field Manager Female field supervisor and moderator for qualitative and quantitative research HUSSUM SAAD - Field Manager Field Manager for Eastern and Southern Regions 60 Arab Interviewers Jeddah / Riyadh / Dammam 19 Saudi Interviewers Jeddah / Riyadh / Dammam 15 Asian Interviewers Jeddah / Riyadh /Dammam NUMBER OF INTERVIEWERS:

25. WHY WE SUCCEED?. • The basis of our success is our good relations with clients, regional partners, employees and local communities. • We know our clients and quickly recognize both their needs and their wishes. This helps us build close and successful relationships. • We translate regional strategies to local markets. • We constantly introduce new knowledge, technologies and innovative research ideas to enhance solutions for our clients. • Our wide range of analytical tools results from our innovative spark. • We have more than fifteen years of experience in marketing research, which gives us the necessary knowledge of the market. • Our employees are experts in their fields and enjoy their work. • All this ensures that we can guarantee our clients added value service.

26. CONTACT US CONTACT PERSON SUHAIL ABDUL MALIK Managing Director suhail@worldfieldmr.com SANDRA DASILVA Business Development Manager sandra@worldfieldmr.com CORPORATE OFFICE WORLD FIELD MARKET RESEARCH Suriya Plaza,3rd floor, Jeddah - Saudi Arabia P.O.Box 10924 What's App : (+966) 53 530 0763 Email us at : info@worldfieldmr.com Website : www.worldfieldmr.com

27. www.worldfieldmr.com www.wordfieldmr.com