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Weathered Vane

Weathered Vane. A unique gift store with a wide variety of items available for purchase!. In the Haines Station Shopping Center: 2255 Haines Avenue, Suite #400, Rapid City. Retail Mix . Gourmet food Designer handbags Eclectic jewelry Unique home décor …and so much more !. Variety:.

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Weathered Vane

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  1. Weathered Vane A unique gift store with a wide variety of items available for purchase! In the Haines Station Shopping Center: 2255 Haines Avenue, Suite #400, Rapid City

  2. Retail Mix • Gourmet food • Designer handbags • Eclectic jewelry • Unique home décor • …and so much more! Variety: Assortment: • Large assortment of: • Candles • Linens • Food items • Keepsake figurines (such as Willow Tree)

  3. Retail Mix (continued) Competitive with other retailers that offer like items, though do not expect to walk out of the store feeling like a bargain shopper – their items are unique, and priced accordingly. Pricing: Location: Located in a busy area of Rapid City, close to Rushmore Mall. This location suits them, as there is quite a bit of traffic going past their store each day.

  4. Direct Competitors • Downtown stores (such as Bella Boutique, Lillians, Shaviq Designs, etc.) • TJ Maxx • Someone’s in the Kitchen • Pier 1 Imports

  5. Target Market & Positioning Weathered Vane positions itself as a higher-end, top quality gift shop. Their target market is made up of mostly females, ages 30 – 55 that are looking for items that aren’t easily purchased elsewhere in Rapid City.

  6. Strategy Offer a one-stop shop for gifts and goodies that are not found in any other store in Rapid City. Many of their direct competitors offer similar products, but to find everything that Weathered Vane has to offer, you would have to go to several stores to get the same experience and offerings that Weathered Vane has at its one location.

  7. SWOT Analysis Weaknesses • Pricing • Store front is within a struggling shopping center • Too much merchandise within a small space Strengths • Variety • Unique offerings • Fun & inviting atmosphere

  8. SWOT Analysis (continued) Threats • Chain stores (such as TJ Maxx) that offer the same variety & types of items at a much lower price Opportunities • A bigger store in a more visible location (such as Rushmore Crossing) • Keeping in tune with what women want, they can only increase their offerings!

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