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1966

1948. McDonald’s Timeline. 1954. 1955. 1956. 1957. 1958. 1959. 1960. 1961. 1962. 1963. 1964. 1965. 1966. 1967. 1968. Source: http://www.media.mcdonalds.com/secured/company/history/timeline/. 1948.

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1966

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  1. 1948 McDonald’s Timeline 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 Source: http://www.media.mcdonalds.com/secured/company/history/timeline/

  2. 1948 • In December, Dick and Mac McDonald open the first McDonald’s drive-thru restaurant in San Bernardino, California. • A little hamburger man called "Speedee" becomes the company symbol. Timeline

  3. 1954 • Ray Kroc becomes franchising agent for the McDonald’s brothers. Timeline

  4. 1955 • On April 15, Ray Kroc opens his first McDonald’s in Des Plaines, Illinois. • In July, Ray Kroc opens his second McDonald’s in Fresno, California. • Total sales for the company are $193,772. Timeline

  5. 1956 • McDonald’s Corporation adds 12 restaurants including Chicago, Skokie, Waukegan, Joliet, andUrbana, Illinois; Hammond, Indiana; Los Angeles, Torrence, and Reseda, California; and Dallas, Texas. • Ray Kroc hires Fred Turner as a grillman in his #1 store in Des Plaines. Timeline

  6. 1957 • McDonald’s becomes known for the motto "QSC" for Quality, Service, and Cleanliness. • Ray Kroc personally delivers free hamburgers to Salvation Army workers in Chicago at Christmas. • At year end, sales for McDonald’s 40 restaurants totaled $3,841,327. Timeline

  7. 1958 • McDonald’s sells its 100 millionth hamburger. • Fred Turner becomes Vice President of the company. • McDonald’s annual sales skyrocket 151% over the previous year to $10,896,163. Timeline

  8. 1959 • 100th restaurant opens in Fond Du Lac, Wisconsin. • In total, a record 66 restaurants open. • McDonald’s begins billboard advertising. Timeline

  9. 1960 • "Look for the Golden Arches," was McDonald’s first jingle. • The company celebrates its 5th anniversary, selling its 400 millionth hamburger. • Ad campaign cheers on the "All American Meal" - a hamburger, fries, and milk shake. Timeline

  10. 1961 • Ray Kroc buys out the McDonald brothers for $2.7 million. • Hamburger University confers Bachelor of Hamburgerology degrees to the first graduating class. • The Golden Arches - a modernistic M - replaces "Speedee" as the company’s logo. Timeline

  11. 1962 • "Go for Goodness at McDonald’s," a new advertising logo slogan is introduced. • McDonald’s sells its 700 millionth hamburger. • Magazine advertising is placed nationally for the first time in Life magazine in the October 5th issue. Timeline

  12. 1963 • Hamburger University graduates its 500th student. • The one billionth McDonald’s hamburger is served by Ray Kroc on the Art Linkletter Show. • Ronald McDonald makes his debut in Washington, D.C. Timeline

  13. 1964 • At year end, there are 657 restaurants. • The company’s gross sales hit $130 million. Timeline

  14. 1965 • McDonald’s celebrates its 10th anniversary with the first public stock offering at $22.50 per share. • Ronald McDonald makes his first appearance in the Macy’s Thanksgiving Day Parade. • Television network advertising begins. Timeline

  15. 1966 • Ronald McDonald appears in his first national television commercial. • In March, McDonald’s stock splits for the first time (3-for-2). • McDonald’s exceeds $200 million in sales, and sells its two billionth hamburger. Timeline

  16. 1967 • McDonald’s All-American High School band is organized. • The first international McDonald’s restaurants open in Canada and Puerto Rico. • Operator’s National Advertising Fund (OPNAD) begins operation. Timeline

  17. 1968 • The Big Mac and Hot Apple Pie are added to the menu. • The 1,000th store opens in Des Plaines, Illinois. • McDonald’s opens in Hawaii. • Average annual sales for McDonald’s restaurants open at least 13 months are $333,000. Timeline

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