MKT 421 Week 1 Individual Supporting Activity Question//tutorfortune.com
MKT 421 Week 1 Individual Supporting Activity Question//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-1-individual-supporting-activity-question MKT 421 Week 1 Individual Supporting Activity Question Supporting Activity: Price and Value - a customer's perspective People will almost always have a price point in their mind as to what a product should cost. They may be wrong, but they still have a price idea. If a product is not in the price range, the person may not buy the product because it is seen as too expensive or too cheap. I will use a fairly simple example to make the point.... Supporting Activity: Wants or Needs When discussing marketing, we often use the term "What the customer needs?" However, do they really need it, or is it a want? Does it make a difference? Thoughts? Supporting Activity: Environmental Scans Scans are very important for a company. They certainly don't want to get myopic in their thinking and outlook. There are lots of things that can impact a company, its products, and the market place. It is critical a company takes time, on some regular basis such as yearly, to step back and do an analysis the environment around it and its products. Supporting Activity: How do you Rank them? - the 4 P's? We are discussing the Marketing Mix of Product, Price, Place and Promotion. The question for the class is: How do you rank them from most important and downward? The four are very intertwined, and it is difficult to separate them. However, give it some thought and provide your response. Supporting Activity: What is the definition of Marketing? What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. Supporting Activity: Planning and Marketing Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? Supporting Activity: SWOT Analysis Define a SWOT analysis. How and why is it used. MKT 421 Week 1 Individual Supporting Activity Question Click on below link to buy https://tutorfortune.com/products/mkt-421-week-1-individual-supporting-activity-question
27 views • 2 slides
