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Navigating Internet Culture in China: Trends and Top Applications

Explore the dynamic landscape of Internet culture in China, from popular applications like online music and news to key players like Baidu and QQ. Learn about the growth of internet users, e-commerce, online education, and more. Discover how government regulations and incumbent players shape the digital realm.

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Navigating Internet Culture in China: Trends and Top Applications

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  1. Internet Culture in China Diana Cheng Babbie Liu

  2. Online Music (84.5%) Online News (81.5%) Instant Message (77.2%) Online Video (71.0%) Search Engine (69.2%) Web-Culture in China Top internet applications: • E-mail (62.6%) • Online Game (58.3%) • Blog (42.3%) • Forum (38.8%) • Shopping (25%)

  3. Basic Internet Application in China • Email • 6th in China, 1st in USA • Popular instant message in China has effect on email usage • Instant message • 3rd in China with usage rate of 77.2% • 39% in USA, 47.8% in Korea • Integrated services including online streaming video, blog, and file sharing

  4. Basic Internet Application in China • Search engine • 5th in China with usage rate of 69.2% • 2nd in USA, with usage rate of 91% • Baidu.com

  5. Internet Media • Internet News • 2nd in China with a rate of 81.5% • Higher than 71% in USA, 67.1% in Korea • Online Music, Video, and Game • Usage rate 84%, 71%, and 58.3% • Important form of entertainment • Internet popularity poses serious challenges for government

  6. Top 10 Sites in China • Baidu.com (Search engine) • QQ.COM (Portal / network) • sina.com.cn (Portal) • Google.cn • Taubao.com (Auction / shopping) • 163.com (Web-mail) • Google.com • Yahoo.com • Sohu.com (Search / portal) • Youku.com (Video)

  7. Baidu.com • World’s largest Chinese website • China’s largest search engine • 63% market share (Google has 26%) • Revenue $239M USD in 2007 (NASDAQ: BIDU)

  8. Baidu.com

  9. Baidu.com • Other features: • Online forum • Problem solving / knowledge sharing forum • Search engine for MP3, video, wiki

  10. QQ.com

  11. QQ.com • Tencent: stock market value of $15B • First Chinese version instant message • Penguin trademark was a big hit • Value-added services targeting high school students (QQ Show, QQ currency)

  12. QQ.com • 2008 1st Half-Year Revenue: $444M USD

  13. QQ.com • Chat room window with applications

  14. QQ.com QQ Show • Chat room window with applications

  15. Age Distribution of China Internet Users

  16. Education level

  17. Alibaba.com • B2B e-Commerce Website • 36 million registered users (28.7M in China) • From over 240 countries and regions • Q3 2008 revenue: $114.2M USD— $70.9M Intl., $43.3M China

  18. Alibaba.com

  19. Growing Number of Internet Users in China 253 million comparing to 230 mil in US

  20. Internet Penetration Rate across the Globe Internet users in China will reach 953 million with similar pen. rate of USA

  21. Conclusion • China is the biggest internet market in terms of number of users with no doubt • Future growth will concentrate on several underdeveloped areas • E-Commerce: only popular in big cities now • Online education • Online banking • Other developing infrastructure and business activities will foster internet growth • Government regulations and incumbent players continue to play important roles

  22. Reference • www.cnnic.cn • www.internetworldstats.com • http://www.nytimes.com/2008/07/26/business/worldbusiness/26internet.html • http://www.alexa.com/ • http://en.wikipedia.org/wiki/Internet_censorship_in_the_People%27s_Republic_of_China • http://www.baidu.com/ • http://www.qq.com/ • http://www.alibaba.com/

  23. Q & A ??

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