1 / 9

Managing Farebox Ratio

Discover effective ways to increase revenue and reduce expenses in managing farebox ratio. Learn about pricing strategies, fare promotions, product enhancements, and targeted sales channels.

robertldavis
Download Presentation

Managing Farebox Ratio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Managing Farebox Ratio Ways to Create Revenue and Reduce Expense

  2. Price Promotion Product

  3. PRICE Raise fare price • Incremental change • Review/eliminate discounts • Consider elasticity by user groups (prisoners vs. students) Lower fare price • Have a BIG sale • Make BIG changes • Consider elasticity by groups and potential discounts (students, commuters)

  4. Pass & Tickets Sales • General Public • Retail - grocery or convenience stores near major bus stops • On board • Account Sales & Group Sales • CalWorks • Regional Centers • Human Services Agencies • Medical Providers • Schools

  5. Special Transit Contract Fares

  6. Route Guarantee Guarantees a minimum level of revenue for a given route. Benefits a specific entity such a hospital, school, etc. Fares are still collected from passengers.

  7. Auxiliary Transportation Revenue Exterior / Interior Advertising Package Express This Photo by Unknown Author is licensed under CC BY-SA

  8. Promotion Pass & Schedule Locations Website Social Media On Board Exterior Shelters Other media advertising

  9. Product • Do you have the right product for the situation? • Can you add a premium service? • Can you eliminate unproductive routes, schedules, services?

More Related