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12 Killer Tactics for a Successful Trade Show.

This will show you 12 killer tactics for a successful trade show.

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12 Killer Tactics for a Successful Trade Show.

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  1. 12 Killer Tactics for Trade Show Success A live webinar by

  2. 12 Killer Tactics for Trade Show Success Post-show Pre-show At-show

  3. About Udi Ledergor About Udi Ledergor  Four-time VP Marketing  Planned and managed hundreds of trade shows around the globe  Author of the #1 Amazon Best Seller, The 50 Secrets of Trade Show Success bit.ly/showsecrets

  4. Pre Pre- -Show Show

  5. Generate Buzz Generate Buzz Look out for our specials! See our new XYZ at the show! Let’s meet!

  6. Devise Compelling Devise Compelling Sales Sales C Campaigns ampaigns 1. 2. 3. Define Implement Promote Success criteria Products Promotions Target retailers Pricing & special offers Digital & printed collateral Booth staff training Pre-show promotions

  7. Booth Design Booth Design

  8. Bold Colors Bold Colors

  9. Do the Opposite Do the Opposite

  10. Use Little Text

  11. Minimalistic Minimalistic Graphics Graphics

  12. At showAt At- -Show Show

  13. A A- -Team Team “Hunters” Customer acquisition outside the booth “Customer Champs” Order takers inside the booth

  14. Differentiate Your In Differentiate Your In- -booth Experience booth Experience

  15. New Customer Acquisition New Customer Acquisition Ask & listen to customer needs & preferences Quickly zero in on relevant products Offer new customer introductory pricing Engage Customers outside booth

  16. Flawless Order Taking Flawless Order Taking • Save Time • e-Catalog curated for the show • Promotions set in advance • Barcode scanning for fast product ordering • Be prepared for limited wi-fi • Impress • In-stock indicators • Supportive information • Immediate order confirmation by email & hard copy • Eliminate Errors • Eliminate paper work • Immediate order confirmation  processing

  17. Configure your catalogs, promotions, pricing, workflows Interactive, sales-driven e-catalog

  18. Simple ordering, with B2C-like shopping cart, even when offline Complete view of your customers

  19. Post show Post Post- -Show Show

  20. Continually Continually ngage your customers your customers e e- -ngage 4 2 3 1 Remind them about the gift you gave them Give them another gift like a coupon or limited- time offer Collect qualifying information which will help you segment Keep in touch with timely, relevant offers

  21. F Follow ollow- -up missed meetings missed meetings up  Send link to online catalog on B2B e-Commerce site  For existing customers, send limited-time quote based on past orders and show promotions

  22. Analyze show results Analyze show results – – key metrics key metrics New Vs. Existing Customers Total Sales by Customer Total Sales by Product Total Sales by Rep Average Order Size Sales Campaign Effectiveness

  23. Calculating Your Trade Show ROI Calculating Your Trade Show ROI At-Show Sales + Future Sales Originated at Show - Investment in Show = Trade Show ROI

  24. 1. 2. 3. 4. Generate buzz Schedule meetings in advance Devise compelling sales campaigns Design an awesome booth Pre- show 5. 6. 7. 8. Your A-Team: “hunters” and “order takers” A differentiated in-booth experience Customer acquisition clockwork Flawless order taking At- show 9. 10. Follow-up missed meetings 11. Analyze show results 12. Calculate ROI Ongoing e-ngagement Post- show

  25. • Mobile order taking, CRM, merchandising, and B2B e- Commerce • Mobile-first: 100% offline • Integration to ALL leading ERP and Accounting systems • 1000+ customers – brands and wholesalers

  26. Do you want to improve your trade show performance? Do you want to improve your trade show performance? Increase your overall B Increase your overall B2 2B sales? Want to see how you can easily implement, manage, Want to see how you can easily implement, manage, measure and control sales campaigns? measure and control sales campaigns? B sales? https://www.pepperi.com/request-a-demo/ 26 ©2015 Pepperi Ltd. All rights reserved. Strictly Confidential

  27. Thank You! www.pepperi.com To Contact Pepperi info@pepperi.com ©2016 Pepperi Ltd. All rights reserved. Strictly Confidential

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