Benefits of Social Media Marketing

Benefits ofSocial MediaMarketing True advantages of Social Media Marketing

01 03 Introduction Social Media Marketing Advantages 03 02 01 Conclusion TABLE OF CONTENTS TABLE OF CONTENTS

Introduction Social media marketing is a multi-faceted tactic that requires both a large time investment and an equally large investment in learning best practices. On the flip side, there is tremendous upside and organic rewards that come with social media marketing, when it's done right. Record web traffic numbers, massive engagement with potential customers, authentic brand evangelism and a genuinely delighted customer base who visibly support you in public forums are just some of the many benefits of social media. Introduction

So what are the true advantages of Social Media Marketing? #1 SOCIAL MEDIA IS FREE TO USE Benefits of Social Media Marketing Social media doesn't cost a penny sign-up for or participate in, for that matter. It also demands no financial investment in terms of ad spend if the business you’re working with simply isn’t convinced to invest budget into this tactic. Social media can also be utilized to develop meaningful partnerships and support your wider outreach strategy by showing some love to key influencers and complementary businesses. If you stay consistent and don't stop investing time and effort, you will begin to see the true benefits of social media marketing. Benefits of Social Media Marketing

#2 IT HELPS SHAPE THE PERSONALITY OF A BRAND Social media presents an ideal opportunity for brands who may not be as "exciting" as others, to use these marketing channels to create or add to their personality online. Excellent content paired with an active presence and a captivated audience on social can increase brand awareness and potentially, even attract new customers. Analyze what your competitors are doing, as well as other brands in similarly snooze-worthy verticals, and ask yourself what you can do to make that same brand appear more fun and accessible to your audience. You can also use online tools and third-party software assets to find and create great ideas for content. Benefits of Social Media Marketing

BENEFITS OF SOCIAL MEDIA MARKETING #3 INCREASED BRAND AWARENESS #4 BOOSTED SEARCH ENGINE RANKINGS Building a social media presence can help grow your reputation as a professional or business in your specific niche. There are countless social media platforms such as YouTube, LinkedIn, Instagram, Twitter, and Facebook, that allow you to reach networks that may have previously seemed impossible to connect with. Every single comment, share or like is essentially another new consumer that your business is interacting with, and this can eventually translate into substantial customer base growth. Having a social media profile is much like having a website. So researching applicable keywords with high search volumes, and using those keywords on your page’s content, will help boost your search rankings and bring in more traffic. In fact, social media - and particularly content shares - have grown to become more valuable in the search-engine optimization (SEO) context than ever before. On-page SEO signals, in addition to content that receives a high number of shares, provides websites with rankings boosts on those pages, which could be the difference-maker if you’re in a particularly competitive vertical.

#5 RECEIVE ALMOST INSTANT FEEDBACK #6 BUILDS CUSTOMER LOYALTY #7 HUMANIZE YOUR BRAND Customers who feel like they have a way to access you if they have questions - and feel like you genuinely care about their opinions - become more loyal to your brand over time. Social media marketing allows you to develop ongoing relationships with your fans and followers each time you post, share or respond to a status update or video. In today's market, developing a personal relationship and trust with your customers is absolutely vital to achieving and maintaining an engaged customer base. Social media allows businesses to receive instant positive or negative feedback from consumers. It has helped to shorten the time between knowing whether a campaign or product is successful or not. So businesses now have an opportunity to respond to and resolve problems faster than ever before. In addition, businesses also have an affordable way of promoting their products and services on social media. And to target those promotions towards specific users at the right time. You’ve got to show the human side of your brand to connect with customers—and potential customers—on social media. How are you embracing your brand values? Are you looking out for the best interests of your customers and employees? Does your product really work? The ability to create a real human connection is one of the key benefits of social media for business. The industry refers to these as 'Meaningful Relationship Moments'. Introduce your audience to the people who make up your company, and showcase how existing customers are using and benefiting from your products.

#8 REPUTATION MANAGEMENT #9 ESTABLISH EXPERT AUTHORITY People are talking about your brand, whether you like it or not. It doesn't matter whether you're initiating or involved in these conversations or not. They are occurring nonetheless. But when you're “doing social right,” you'll have an active social listening plan in place, which enables you to pick up on and track where and when these conversations are taking place. Join the conversation - not only as an outsider looking in but as an active, engaged member of each community. Are you finding that people are saying something that isn’t true about your company? Share your side of the story in a polite and professional manner. Just the same, when people are talking up your brand, find ways to thank them, both publicly and personally. The more and more you publish informative content on social media, the more you begin to establish your business as a credible source of information, and also an authoritative account on social media. Sharing content on social media that brings value to your users will establish your brand or business as a credible resource in the online space. With a consistent approach and focus on providing value with your content, people will start referring to your account when seeking information in your domain.

Conclusion It goes without saying that there are more than enough benefits of social media to make it worth your while. The benefits we covered in just now are just a few from the almost endless list of advantages that social media marketing can provide for your brand. Conclusion

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