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Before you start selling online, you need to take a lot of things into consideration, especially if youu2019re new to this business. There is a process to everything, a lot of steps, same goes for e-commerce business. There are a lot of things to understand, such as what kind of interest do you want to cover or what should be your initial investment or your consumer behavior and their preferences.
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Table of Contents Introduction Types of store 01 03 The Competitive Market Pros and Cons of each store 04 02
Introduction Before you start selling online, you need to take a lot of things into consideration, especially if you’re new to this business. There is a process to everything, a lot of steps, same goes for e-commerce business. There are a lot of things to understand, such as what kind of interest do you want to cover or what should be your initial investment or your consumer behavior and their preferences.
TYPES OF STORES TYPES OF STORES
There are basically two types of stores you can pursue; one is a niche store or a general store. General store: They sell products from several niches. They don’t have any restrictions or limitations to sell only one or two types of product. They can sell whatever they want. One example of general store would be “Amazon” – they sell a completely wide vast range of products, starting from kitchen stuff to beauty products to sports kit. Niche Store: Sells products from one specific niche. For example, the niche could be nursing or even gaming. In that case, the product they sell would be closely relevant to nursing or gaming. All the activities of the store would be based on that specific niche
General Store – Let’s take a look at the pros and cons of the general store.
Niche store - Let’s take a look at the pros and cons of the niche store
There are a lot of brands that are launching products and failing, mostly because they do not have enough patience or not listening to their customers. Give preference to what you find more interest in and make it stand out amongst other brands. For a beginner, it’s best to start with a general store then experiment, test and then switch to niche store when you have completely grasped how the market works. When you’re jumping from niche to general to brand or vice versa, you might want to have products are sustainable but also have some sort of value in terms of exit strategy. Always pick a product that fits with you and the market equally. If you have passion in your business, it’s going to translate into your products and customer experience and also if you want partnerships or future investments.
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