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Ultimate DM guide for beginners. It helps beginner.
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The UltimateDIGITAL MARKETINGGuide for Beginners S M BELAL CEO, TEXORT Country Manager, GearLaunch
TABLE OF CONTENTS 02 01 Top Digital MarketingChannels Examples ofDigital Marketing 04 03 Steps of Digital Marketing Purpose ofDigitalMarketing
WHAT ISDIGITAL MARKETING? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising and any other digital medium.
Examples ofDIGITAL MARKETING Social MediaMarketing Content marketing Search Engine Marketing Email Marketing Most brands today are using social media marketing to help drive traffic towards their site. Content marketing is considered as an art of mixing storytelling with important data and information. SEM is a kind of Internet Marketing that is related to the researching of the positioning of the site Inside Search Engines to achieve maximum visibility. Email Marketing is more commercial than others . It works by regularly informing your subscribing clients via email.
DIGITAL MARKETING CHANNELS Digital marketing has various diverse channels or platform that is used to reach or communicate with their respective audience or clients. The success of using any strategy depends on how efficiently the platforms are being used.
TOP 3 SOCIAL MEDIA MARKETING CHANNELS 1.Facebook • You can target a specific niche or audience based on demographics, preference etc. on Facebook. 2.Instagram Instagram has over 800 million users worldwide. The interface of Instagram makes it easier for fashion brands to do their promotion. 3.Twitter A very dynamic platform that enables brands to do their promotion and reach their target audience rapidly through a series of tweets, re-tweets and hashtags.
Content Marketing Channels Blogging Websites Authority Site Forum Blogging websites are like a bridge that connects the author with their audience through the expression of the author’s personal opinions or information. Authority content marketing can be utilized to promote their own website in other platforms that have a very high search engine authority. This platform provides opportunity to discuss a wide range of topics with huge amount of audience given the forum’s popularity.
PURPOSEOFDIGITAL MARKETING Advancement in Technology Marketing Campaign results Better idea about Consumer Demand Consumers and business alike are shifting more towards technology and as a result, the purpose of DM and its channels are becoming clearer Through digital marketing, firms are able to easily track and monitor the results of their marketing campaign and consumer reach. Through digital marketing, businesses are also able to get a clear idea of consumer demand and how they should approach to sell their products or services.
Identify your target audience. It is important to keep in mind who you are offering the product or service to. Steps ofDIGITAL MARKETING Step 4 • Identify your product/service ideas. Always keep in mind that the idea that you generate for your product or service must benefit its consumers. Step 3 Identify your USP.Your USP differentiates your product from your competitors. Step 1 • Know what you want. Before starting your digital marketing mission, you first have to understand what you want. Step 2
Analyzing the performance. The proper analysis of any campaign is critical for the outcomes, result and the overall performance of the campaign. Step 7 Optimizing the campaign. The optimization here means the process of improving the market efforts of the brand to maximize the desired outcomes. Step 5 Launching the DM Campaign.The main purpose of any digital marketing campaign is to give exposure to the new or existing products or services offered by any firm or brand. Step 6
To sustain in the market, businesses needs to bring new marketing strategies especially in the digital marketing sector. The best marketing strategy will be a mixture of several digital channels. Majority of the business out there use more than one digital channel. So make sure whichever channel you use, utilize it properly.
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