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Locally Targeted Ads That won’t break the bank

Learn why Google Ads are essential, how to create great ads, and how to measure actual leads and conversions. Joy Hawkins shares valuable insights and tips for effective local advertising.

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Locally Targeted Ads That won’t break the bank

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  1. Locally Targeted Ads That won’t break the bank Joy Hawkins @JoyanneHawkins LocalU - June 20, 2019

  2. Why would I want to do Google Ads, isn’t SEO enough? @JoyanneHawkins sterlingsky.ca

  3. If you don’t take the spot, someone else will. Competitor @JoyanneHawkins sterlingsky.ca

  4. Ads can target a wider area. AmeriGas location @JoyanneHawkins sterlingsky.ca

  5. Ads look less like ads. @JoyanneHawkins sterlingsky.ca

  6. What do great ads look like? @JoyanneHawkins sterlingsky.ca

  7. List an offer & use a landing page. @JoyanneHawkins sterlingsky.ca

  8. List clear customer benefits in the headline. @JoyanneHawkins sterlingsky.ca

  9. Solve a customer problem. @JoyanneHawkins sterlingsky.ca

  10. Focus on how you’re local. @JoyanneHawkins sterlingsky.ca

  11. No customer benefits Typo Too many numbers @JoyanneHawkins sterlingsky.ca

  12. What features should my ads have? @JoyanneHawkins sterlingsky.ca

  13. 3-Pack Ads @JoyanneHawkins sterlingsky.ca

  14. 72% of mobile searches show these ads 5 industries, 50 largest cities in the USA - Nifty Marketing Source: https://niftymarketing.com/optimal-local-landing-page-infographic/ @JoyanneHawkins sterlingsky.ca

  15. Keeping you on Google @JoyanneHawkins sterlingsky.ca

  16. Message Extensions @JoyanneHawkins sterlingsky.ca

  17. Call-Only Ads @JoyanneHawkins sterlingsky.ca

  18. Product Listing Ads @JoyanneHawkins sterlingsky.ca

  19. Callout Extensions @JoyanneHawkins sterlingsky.ca

  20. Price Extensions @JoyanneHawkins sterlingsky.ca

  21. Seller Ratings @JoyanneHawkins sterlingsky.ca

  22. Through 3rd parties ($). • Need 150 unique reviews. Seller Ratings Source: https://www.thoughtshift.co.uk/the-ctr-impact-of-seller-ratings/ @JoyanneHawkins sterlingsky.ca

  23. Should I hire an agency? @JoyanneHawkins sterlingsky.ca

  24. $1000/month @JoyanneHawkins sterlingsky.ca

  25. How do you know it’s working? @JoyanneHawkins sterlingsky.ca

  26. Problem: traffic≠ more business @JoyanneHawkins sterlingsky.ca

  27. It’s time to measure actual leads (conversions) @JoyanneHawkins sterlingsky.ca

  28. Text Message Conversions on Call Button @JoyanneHawkins sterlingsky.ca

  29. Chat Conversions on your website. Call Form Email @JoyanneHawkins sterlingsky.ca

  30. Study by [24]7 in 2016 • Image from https://www.superoffice.com/blog/live-chat-support-study/ We use Live Chat Inc @JoyanneHawkins sterlingsky.ca

  31. How & where should you track conversions? @JoyanneHawkins sterlingsky.ca

  32. Utilize call tracking @JoyanneHawkins sterlingsky.ca

  33. New customer = 13% of calls. Existing customer = 13% of calls. See which ones are new leads or customers. @JoyanneHawkins sterlingsky.ca

  34. Compare different marketing sources. @JoyanneHawkins sterlingsky.ca

  35. In a case study we did, I found that Yelp ad leads cost 3.3x more than Leads from Google ads. @JoyanneHawkins sterlingsky.ca

  36. See if call volume is increasing. @JoyanneHawkins sterlingsky.ca

  37. 24 13 Compare year-over-year to get more accurate information. @JoyanneHawkins sterlingsky.ca

  38. Charges $122.12 for 396 calls @JoyanneHawkins sterlingsky.ca

  39. “What gets measured gets improved”. -Peter Drucker @JoyanneHawkins sterlingsky.ca

  40. Questions? Sign up for our newsletter for updates on what’s happening in the Local SEO world: https://www.sterlingsky.ca/newsletter @JoyanneHawkins sterlingsky.ca

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