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Learn how to execute a successful LibQUAL+™ survey. From defining participation to post-survey evaluation, this guide covers all aspects with valuable insights and resources.
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What will ARL do for you?What will you do?Presented by Martha Kyrillidou old.libqual.org 19-20 January 2004 Glasgow, UK
Objectives • Identify key elements that contribute to a successful survey implementation • Learn how the LibQUAL+™ Web site can help you manage your survey
Step 1: DefineConsider participation in LibQUAL+™ • When deciding whether to participate, consider project requirements: people, supplies, technology • Also consider your institutional goals: what do you want to get out of the survey?
Registration and Costs • 2004 participation fee: $2,250 per survey implementation • Other potential costs include: • On-campus marketing and promotion • Travel costs • “Cost” of staff time on project • Registration runs from September-December
Technology • Work with IT department to select e-mail addresses and compile mailing lists • Consider your hardware, software, and network connections • Prepare for any local network issues that could affect your survey
Sample Groups • Identify your sample groups (undergraduate, graduate, faculty, staff) • Determine your sample size • Sampling guidelines provided in Procedures Manual: http://old.libqual.org/Information/Manual/index.cfm • Minimum recommended sample size for a large institution: 900 undergraduates, 600 graduates, 600 faculty, 600 non-library university staff (optional), and all library staff (optional)
Survey Liaisons • Prepare for survey administration • Communicate with LibQUAL+™ team • Respond to user feedback • Work with local IT/academic computing contacts and ARL to resolve any local technical issues
Survey Communications How will you promote your survey and communicate results? • Advertising/marketing • Survey Web sites • Flyers and other handouts
Step 2: PrepareComplete required steps to launch your survey • LibQUAL+™ survey Management Center as a management tool • Several required steps before your survey can go “live” • Determine whether you need IRB approval
Survey Preferences Participants are asked to indicate/provide: • Support e-mail address • Language • Institution logo • Whether they want SPSS data files • Whether offering local incentive prizes • Dates of survey
Survey Customization • Choose five additional questions (if desired) • Provide library branch information • Define disciplines for your institution
Preview Preview your survey, exactly as it will appear to users • Data entered in preview survey is not recorded • Clicking on “Approve” turns on your actual survey URL
Representativeness Tell us about your institution: • User types (undergrad, graduate, faculty) • Number of users in each discipline • ARL statistical info. (number of volumes held, etc.) • Information will be used to determine representativeness of your sample
Step 3: ImplementLaunch the survey on your campus • Send survey invitation and URL • Typical survey run is 3 weeks • Send 2-3 follow-up reminders to users • Respond to user feedback
Monitor the Survey Track your survey’s progress in real-time • Number of surveys completed, day-by-day • Surveys completed by user group • Average completion time • Turn off survey when finished
Step 4: Wrap-upClose down your survey and receive results • Survey closes to public in May • Contact local incentive winners (if you offered a local prize) • Provide feedback to the LibQUAL+™ team about your survey • Receive survey results data
Local Incentives • Provides list of randomly selected users for local incentive prizes • Available as soon as you turn off your survey run, or when survey closes to the public (whichever is first)
Post Hoc Questionnaire Provide the ARL team with information about your survey run • Sample size • Number of e-mails sent • Incentives offered • Marketing/promotion methods
Evaluation Survey Your opportunity to provide feedback to the LibQUAL+™ team and evaluate your institution’s survey experience
LibQUAL+™ Resources • Project Web Site <http://www.libqual.org> • LibQUAL+™ Procedures Manual <http://www.libqual.org/Information/Manual/ index.cfm>