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The emotional capital and desirability of European cities

The emotional capital and desirability of European cities. Robert Manchin Gallup Europe October 11, 2007 , Brussels.

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The emotional capital and desirability of European cities

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  1. The emotional capital and desirability of European cities Robert Manchin Gallup Europe October 11, 2007, Brussels

  2. Data are based on the results of Flash EB 194 (Urban Audit Perception Survey 2006), and the Gallup Soul of the City Database. Sample sizes are about 500 and 1000 per city, interviewing was carried out by telephone. Note on data sources The Gallup ‘Soul of the City’ programme measures and tracks the political, economic and social well-being of cities globally, based on how residents view their city’s performance in providing healthy living and working conditions.

  3. The object of desire: cities as magnets • How European cities are shaping up on the needed emotional capital to keep and attract • Attracting whom? Within country, outside • A look at drivers of loyalty • Is there a city-specific bias in the “eyes of beholders” • Imagining cities as a place to make a living • Attracting visitors • A special case – is there a differential emotional appeal for the young and educated “creatives”? • Drivers of loyalty and satisfaction

  4. Attracting from near and far

  5. Levels of Emotional Capital

  6. Cities in the various categories...

  7. Pillars of Emotional Capital(regression model, dependent: satisfied in city, attributes with highest Beta shown for each cluster, in descending order) HIGH on emotional attachment if very positive assessments of...:

  8. Distribution of urban emotional capital: North(west )– South(east) divide FULLY ENGAGED GOOD, BUT DISINTEGRATING STRIVING DISENGAGED Kép: Európa népsűrűségi térképe

  9. The strength of attraction is related to urban quality == but straining manageability

  10. Degrees of satisfaction

  11. Demands of the Creative Class(attributes that make the European Creative Class satisfied with living in their city)

  12. You are satisfied to live in [CITY](strongly agree, %) GENERAL POPULATION YOUNG&CREATIVE POPULATION (NEXT TO THE CITY’S NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN)

  13. [CITY] is a good place to live for people from other EU countries(strongly agree, %) GENERAL POPULATION YOUNG&CREATIVE POPULATION (NEXT TO THE CITY’S NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN)

  14. Foreigners are well integrated(strongly agree, %) GENERAL POPULATION YOUNG&CREATIVE POPULATION (NEXT TO THE CITY’S NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN)

  15. Easy to find good housing at a reasonable price(strongly agree, %) GENERAL POPULATION YOUNG&CREATIVE POPULATION (NEXT TO THE CITY’S NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN)

  16. It is easy to find a good job(strongly agree, %) GENERAL POPULATION YOUNG&CREATIVE POPULATION (NEXT TO THE CITY’S NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN)

  17. Competitive creative destinations DESTINATIONS Q8.b - What do you think what are the most attractive cities for innovative people to migrate to?% by city

  18. Desirability as visiting destinations VIENNA PRAGUE BERLIN AMSTERDAM BARCELONA LONDON MADRID ROME PARIS VENICE Q8. If you would be completely free to choose, which European city would you like to visit the most? the Respondent’s cities Cities people would like most to visit ATHENS

  19. Satisfied with living in [CITY](very satisfied, %) Explore it:

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