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Plugging Into the Numbers: Using Data to Make Some Noise about Library Services

Discover how to harness data for market analysis, product placement, and audience engagement in libraries. Explore practical strategies for data collection and interpretation.

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Plugging Into the Numbers: Using Data to Make Some Noise about Library Services

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  1. Plugging Into the Numbers:Using Data to Make Some Noise about Library Services Gillian Harrison, MLIS Manager, Marketing and Support BCR

  2. Mom and Dad

  3. Matriculation

  4. Path to Today’s Presentation Classification and thesaurus creation for engineering information Reference librarian Building product databases, taxonomies, analyzing product placement data Product Manager Marketing Manager

  5. Data Calculus Statistics Differential Equations Market Analysis Surveying Making Some Noise Product launch plans Presentations YA programs Singing Writing Today’s Topic

  6. Mom and Dad

  7. DATA

  8. You say Data, and I say Data Circulation: 900,677 76,988 site visits 67 transactions 6729 searches

  9. “Let’s Callthe Whole Thing Off” • Exciting • Intimidating • The world is a story problem…

  10. Who, What, When, Where

  11. Who? • Is going to… • pull • Gather • manipulate • To get data for… • Branch, Campus, System, District, consortia, region, state • Has the password????

  12. What? • Data is available… • Circulaton • Reference • Website • Catalog • Databases • Collection • Resource Sharing • Geographic

  13. What? Circulation • Item, format, patron, patron type, branch, day, time of day • Checkout time, number of items checked out • Amount overdue, time overdue

  14. What? Reference • In person, phone, email, IM, virtual reference • Directional

  15. What? Website • Site visits • Page views • Searches • Transaction logs • Time per visit

  16. What? Catalog • Searches • Search terms • Link traffic

  17. What? Databases • Searches • Full text requests, accesses • Turnaways • Printing • Authentication method

  18. What? Collection • Subject • Date • Audience • Comparison

  19. What? Resource sharing • Borrowing • Lending • Initiated • Fullfilled/Unfulfilled • Turnaround time

  20. What? Geographic • Population served • Demographics • Physical locations

  21. When? • Should data be sought… • Regularly • Before and after a project or promotion • To support an initiative (budget, bond issue, renewals, new acquisitons)

  22. Where? • Can data be found… • Vendor (ILS, database, website host, software provider) • Professional organizations • Government • Pew • OCLC

  23. A brief word about standards • COUNTER Codes of Practice • Journals and Databases • Books and Reference Works www.projectcounter.org

  24. OCLC Membership Reports • Sharing, Privacy and Trust in our Networked World (October 2007) • College Students’ Perceptions of Libraries and Information Resources • Perceptions of Libraries and Information Resources • Information Format Trends: Content, Not Containers • Environmental Scan: Pattern Recognition • Libraries: How They Stack Up • Five-Year Information Format Trends www.oclc.org/reports

  25. Pew Internet and American Life Project • Parent and Teen Internet Use • Broadband: What’s All the Fuss About? • Riding the Waves of “Web 2.0” • Social Networking Websites and Teens • Information Searches that Solve Problems www.pewinternet.org

  26. Why

  27. Why? • Comparison • Correlation • Causation

  28. Making Some Noise

  29. How

  30. What do I do now?

  31. Make friends with your data • Baselines • Trends • Patterns

  32. Manipulate your data • Simplify • Compare • Picture it 1 + 1 = 2

  33. Define your audience • Board • Staff • Business Partners • Community • Chamber of commerce, friends • Patrons • Teens, business users, faculty, undergraduates, remote users

  34. Pick and Choose • Remember…

  35. What are you trying to say? • Update • Funding • Justification • Inform • Shock

  36. The “Here’s” • Update –“Here’s where we are” • Funding –“Here’s what we need” • Justification –“Here’s why” • Inform –“Here’s what we can do” • Shock –“Looky here!”

  37. Outcomes? • Update… fullfill expectation • Funding… gimme money! • Justification… of a decison • Inform… so that you know • Shock… into action

  38. Where, oh where? • Venue • Media • Voice

  39. Audio Demonstration • Clinton May Hold Early Campaign Cash Lead (Morning Edition, April 2, 2007) • Republican Hopefuls Post Fundraising Totals (Morning Edition, April 3, 2007)

  40. Questions

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