Integrated Mobility for Economic Growth

1. Integrated Mobility for Economic Growth The City of Pasadena

2. Goal • To increase economic growth and vitality while increasing utility of alternative transportation options in order to create a sustainable community that meets the triple bottom line

3. Three Part System • Intense Multimodal Transportation Corridors • Information Rich Environment • Coordination between both to stem Economic Development

4. Multimodal Transportation Corridors • We know that the following improvements increase ridership and utility of alternative transportation methods • Increased intermodal connectivity • Speed • Increased frequency • Financial incentives • Marketing • Essentially, if alternative transportation methods are well-marketed, logical, convenient, safe, efficient, and can be tried risk-free or with a reward, people tend to use alternative methods

5. Information Rich Environments* • Increase efficiency • More data is available • More options are available • More autonomy • Enhance communication • Overcome barriers and traditional mediums • Enhance the market • More details about the inputs and outputs of consumers • Remove middlemen *Information and Communication Technologies, Markets, and Economic Development Karen Eggleston, Robert Jensen, and Richard Zeckhauser, 2001

6. Economic Development • Will upgrade transportation systems to increase transportations choices • Collect all transportation data to put into a “cloud” • “Cloud” will create an information rich environment • Information will be shared with consumers and businesses • Creating more efficient markets for business • Creating more efficient transportation connections for consumers • This cloud will create larger consumer densities in these areas and attract more businesses and customers into the City of Pasadena

7. Comprehensive Framework • The Data Cloud would be the foundation of a comprehensive framework that will benefit businesses and customers • Businesses will be able to • Find travel patterns • Strategically market at certain audiences • Consumers will be able to • Quickly access travel information (parking, travel times, congestion, etc.) • Get immediate information and special announcements and sales from select businesses of their choice • Have businesses be more responsive to their needs

8. Consumers • Consumers will have access to this data via • Smart phone (mobile device) • Desktop/laptop computer • Hybrid information commerce Kiosk at strategically placed locations

9. Mobile App

10. Businesses • Businesses will have a specific interface just for their use that will allow them to • Advertise • Blast (send a large quick announcement) • Logistics (people in area, their preferences, etc.) • Receive orders

11. Why Pasadena? • Existing infrastructure • Present and past land use • Population densities • Physical proximity • Progressive Culture • Desirability as a Destination City

12. Infrastructure • Existing Infrastructure • Light Rail • ARTS Bus • Carpool Parking • EV Charging/Parking • Taxi Services • Bike Lockers/Racks • Improvements • Retrofit of EV Stations • ITS and re-striping parking • Bike Stations • ITS upgrades • Telecommunication upgrades • Possible Trolley, Streetcar • Upgrading ARTS bus • Hybrid Information Commerce Kiosks

13. Land Use • Complimentary land use with proposed transportation hubs

14. Population Density • Mobility Hubs will be near and will serve dense populations

15. Proximity • The land use and transportation hubs are located with such proximity that it’d be easier to handle the information

16. Progressive Culture • Increase connectivity of Washington and Fair Oaks and willingness to try new transportation like the Street Car

17. Desirability as a Destination City • The City of Pasadena has hosted numerous events and has numerous venues with national recognition • The Rose Bowl • National Concerts (U2) • The World Cup • The Playhouse District • Philharmonic Orchestra • Old Pasadena • Pasadena Convention Center