120 likes | 213 Views
Kath Evans, Head of Patient Experience, NHS England, @kathevans2. Celebrating the good stuff? . Strategic?. What type of tweeter are you?. Friendly, engaging? . Analytical?. Why use twitter …? It’s a communication strategy . broadcast share for the sake of discussion collaborate
E N D
Kath Evans, Head of Patient Experience, NHS England, @kathevans2
Celebrating the good stuff? Strategic? What type of tweeter are you? Friendly, engaging? Analytical?
Why use twitter …?It’s a communication strategy • broadcast • share for the sake of discussion • collaborate • experiment • disseminate • outreach • patients, young people, families/carers, leaders, policy makers, are all active on twitter • Twitter is free and vastly increases public reach and diversity • Use of hashtags #PtExp, #MatExp, #CYPExp
Adam’s Story http://intheblinkofaneyepoemsbyadambojelian.blogspot.co.uk/
From social media to ongoing change… http://www.nhsiq.nhs.uk/resource-search/publications/pregnancy-loss.aspx http://teresachinn.co.uk/2014/03/ @agencynurse
Social media highway code from the RCGPshttp://www.rcgp.org.uk/social-media
Thank you………. @HelenBevan @NHSEngland @Neilgchurchill @liviBF @WeNurses @anniecoops @HCUK_Clare Thank you! @kathevans2 Twitter is simple: It’s a conversation (two way), share things, be nice, be interesting be original…. ….yet it is only one element of our communication toolkit!