Welcome to the 2 nd Annual Publici-Tea™ and Book Publishing Summit

1. Welcome to the 2nd Annual Publici-Tea™ and Book Publishing Summit Presented by: Nancy Juetten and Patrick Snow

2. What You’ll Learn Today! • Got a book in you? Patrick Snow explains how to make it pay off for your expert status. • Ready to get known as an expert? Nancy Juetten explains how to begin. • Please, Tweet about today’s event, using #publicitea as the hashtag!

3. Thank You Sponsors!

4. About Rise N Shine Camp Project • Thank you for your donation of camp supplies as your admission ticket today. • Let’s watch a 3-minute video.

5. Patrick Snow Presents! • Best-selling author • Book publishing coach • Gifted inspirational speaker • Your guide to open a powerful new door to revenue generation and expert status • A warm welcome please!

6. Patrick’s PPT Presentation • Amazing, enrolling presentation • Powerful call to action • Baker’s Dozen or Something Better • Wow!

7. 10 Minute Break – Just 10! • 10:45 a.m. – 10:55 a.m. • Please return promptly so Nancy can delight you with tips and guidance you can use to build your expert status!

8. Nancy Juetten • DIY Publicity Expert • Author, Bye-Bye Boring Bio • Workshop Leader • Extreme Bio Makeover Diva • Guiding you to attract clients, speaking gigs, and media interviews with the right bio for the right situation

9. My Story and Tips for You - Take the “Google” temperature - Take stock - Get into action - Get what you want - Slow and steady DOES win the race!

10. Make the Most of Your Expertise • Get the book done • Sell more books • Invite more speaking engagements to bigger and more influential audiences • Leverage the book to open new doors of opportunity

11. To be seen, heard, celebrated and COMPEN$ATED – YES! • Who wants that? • Let me see a show of hands? • High fives all around!

12. You’ve Got to Build Your Platform • You are the author of the forthcoming book • You’ve got one chapter done and want to make the most of it now • You are on speed dial with NPR • You are a columnist for the Puget Sound Business Journal • Your ezine list extends far and beyond

13. How can you build expert status? • Write an ezine • Blog • Write articles • Host teleseminars • Speak • Respond to media queries • Book tour

14. More things you can do… • Write pitch letters • Issue press releases • Host your own radio show • Engage in social media • Write a column for the Puget Sound Business Journal

15. Overwhelmed? • Yep, I thought so.

16. Let me make it easy. • Prepare your story • Share your story • Rinse and repeat.

17. YOUR Story • Who are you? • Who do you serve? • What impact does your work deliver? • Why does it matter, now more than ever? • What sets you apart?

18. Four Simple Words Count for a Lot • “Set up your profile” • Can open up a world of opportunity with one click • Don’t sweep them under the carpet. • Make the most of every word!

19. Common Bio Blunders • ABC DIY

20. 4 S’s of Great Bios • Stunning results • Succinct stories • Sassy sound bites • Social information to help your ideal customers like, trust, and respect you fast.

21. Get Your Story Together • Make it easy for decision makers to get what they want • AND make it easy for you to get what you want • Be prepared

22. Bio to Attract Clients • How do you want prospects to feel, do and remember? • Lead with stunning results that solve a problem your client is prepared to pay money to solve • Don’t underestimate the value of a sassy sound bite to break through the clutter.

23. Pitch Your Target Media Directly • Leverage is a beautiful thing! • To be seen in the PSBJ, make winning pitch • Growing Your Business story criteria • (Do you subscribe? If not, you can today, save 20%, and go home with the Book of Lists as a gift!

24. Resources That Invite More Pitching Success with Ease • www.HelpaReporter.com - free • www.PitchRate.com – free • www.pitchrate.com - free • www.ReporterConnection.com - free • www.PRLeads.com - fee • www.profnet.com - fee

25. Speaker Tips • Lead with one compelling headline • Share video and audio samples • Offer audience and meeting planner testimonials • Make it easy for shoppers to say YES • Prepare your speaker introduction

26. Nancy’s Wish for You • … feel empowered and inspired to tell your own best story now. • …act in the “best fit” ways to suit your needs and budget with me as your guide to achieve expert status. • …remember that nothing happens without consistent, tenacious, passionate action every day

27. Three Ways to Prepare YOUR Story with Nancy as Your Guide • DIY • Do It in a Group • Do It Together

28. Ready to Stand Up, Stand Out and SHINE in All Your Brilliance? • Let me make it irresistible for you to act today.

29. 5% of Profits from Today’s Purchases Benefit Rise N Shine!

30. Big Finish • Every day is a chance for each of us to be important. • Start today!

31. Main Street Media Savvy Get seen, heard, celebrated and COMPEN$ATED in your own backyard … and beyond! With gratitude and best wishes for your stunning and decisive success, Nancy Juetten and Patrick Snow

32. Thank You Sponsors!