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Research Session 1 (plenary): Living Lab methodologies, concepts and tools. Co-creating an open working model for Experience & Living Labs Nicola Doppio, Fabio Pianesi Trento RISE – EIT ICT Labs Italy. The 4 th ENoLL Living Lab Summer School 27 th -30 August 2013
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Research Session 1 (plenary): Living Lab methodologies, concepts and tools Co-creating an open working model for Experience & Living Labs Nicola Doppio, Fabio Pianesi Trento RISE – EIT ICT Labs Italy The 4thENoLL Living Lab Summer School 27th-30 August 2013 Manchester School of Arts
EIT ICT Labs Colocation Centres Berlin Eindhoven Helsinki Paris Stockholm Trento
The Experience & Living Labs Catalyst Services to EIT ICT Labs partners
The Experience & Living Labs Coordination Activity • Collect best practices (2012) • Map existing ELL assets & facilities • Design business models for Labs • Conceptualize an open working model • Testing the model • Providing tools to adopt it
Model concept RDI service demand Guest client Guest client Guest • Living Labbing = Host + guest • Service provisioning basis • Innovation Host RDI service and asset supply
Defining roles/functions Guest Higher R/D added value Showcasing products/services & support in market launch Services to offer Enhancing the quality of the product/service through users’ feedback Doing co-design & measuring users experience • Innovation Project management and innovation management Users involvement and relationship management Assets to manage Setting up and manage technical assets (spaces, networks, etc.) Setting up and manage some local partnerships Ensuring some sustainability of all this (funding, business models) Host Addressing legal, privacy and ethical aspects
A service portfolio 6. Showcasing and marketing 5. Users and usage data analysis and mining 1. Real life experiment setting up and deployment 3. User centric research & co-creation operations • R&D life cycle 4. Methodological consultancy 2. Assets hiring 7. RDI strategic consultancy 8. RDI project management (?) 10. Coaching and professional training 9. Business-related consultancy Long term socio-technical infrastructure
Lessons learnt • 1. Co-creation process hard to manage • 2. Hard to cope with Living Lab Business modeling • 3. Clarify the value proposition of your Lab to “externals”
Open Issues • 1.Can the conceptual model be applicable by all the Labs? • 2. Can we get to an all-encompassing Labs’ service portfolio? • 3. How to measure the impact of the services? (ROI)