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Mortein

Mortein. Campaign : R eckitt Benckiser, Mortein Agency : Zenith Optimedia Year : 2012 Source : oOh!media Objective : Extending the message of an established brand with a strong mascot , driving new product trial and in store sales Audience : Female M GBs, 25-54yo

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Mortein

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  1. Mortein Campaign: Reckitt Benckiser, Mortein Agency: Zenith Optimedia Year: 2012 Source: oOh!media Objective: Extending the message of an established brand with a strong mascot, driving new product trial and in store sales Audience: Female MGBs, 25-54yo Strategy: Grab consumer attention closer to the point of purchase with animated digital panels, encouraging interaction and acting as a reminder to buy Results: • 54% recalled the oOhretail! campaign and 91% agreed Mortein provides a solution for all pest control needs (+7% post campaign) • Claimed usage of the new product increased +21% post campaign and 1 in 3 intended to vote online to kill or save Louie the Fly • The Mortein product range saw average unit sales increase +67% in stores where advertising was present, this was 31% higher than the increase in stores where no advertising was present

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