Cultivating Latino Philanthropy NALCAB Conference – Los Angeles September 24, 2009

1. Cultivating Latino Philanthropy NALCAB Conference – Los Angeles September 24, 2009

2. About BBVA BBVA is a financial services group with more than $750 billion in total assets, 48 million clients, 8,000 branches and approximately 105,000 employees in more than 30 countries. BBVA provides its customers around the world with a full range of financial services, including commercial and wholesale banking, retail banking services, consumer loans, mortgages, credit cards, securities brokerage, wealth management, pension plan management and insurance. The BBVA Group maintains a leadership position in Spain, Mexico, Latin America and the Sunbelt Region of the United States as well as operations in China, France, Germany, Hong Kong, Italy, Japan, Singapore, Switzerland, and the United Kingdom.

3. About BBVA Compass BBVA Compass is a Sunbelt-based financial institution which operates 767 full-service branches in Alabama, Arizona, California, Colorado, Florida, New Mexico, and Texas. Compass is among the top 25 largest banks in the U.S. based on deposit market share and ranks among the largest banks in Texas (4th) and Alabama (3rd). Through three major business areas - Corporate Banking, Retail Banking, and Wealth Management - Compass offers innovative and industry leading products and services to fit their financial needs. In addition to meeting the needs of our clients in the communities we serve, as a subsidiary of the BBVA Group our clients also have access to a full range of international products and services in more than 30 countries.

4. BBVA Summary

5. Cultivating Latino Philanthropy Philanthropy: • To Latino-serving and Latino-led organizations • By Latinos to community organizations To Latino-serving and Latino-led organizations: • By Corporate and Other Private Grantmakers • Corporate Social Responsibility • Regulatory Incentives or Other Pressures • As a part of Cause-Related Marketing/Branding • By Individuals • Social motivation • Special Interest Groups • Cultural Events By Latinos to community organizations • By Latino-owned businesses • Corporate Social Responsibility • As a part of a Marketing Strategy to Latino Segment • To elevate reputation for business owners • By Individuals • Social motivation • Employee Resource Networks at Large Companies • Religious causes • Ties to Home Country

6. Cultivating Latino Philanthropy Key Concepts in Cultivating Philanthropy by Latinos: Research • Research your audience, trends and groupings • Segment your audience • Engage your audience Segmentation • Large Donors – Angels $100,000 to millions • Professional Donors – Consistent annual contributions • Entry-Level Donors – One-time or small contributions Targeting • Large Donors – Capital Campaign/Legacy Gifts • Professional Donors – Program Support, Help for Those Less Fortunate • Entry-Level Donors – Events, Drawings, Special Campaigns, Turn-Key (easy) Support

7. Cultivating Latino Philanthropy Sample Methods to Cultivate Philanthropy: Professional Donors: Online Campaigns—online solutions like Convio Align with professional organizations such as chambers or industry associations Seek support from Employee Resource Groups at major employers Entry-Level Donors Transform Event Fundraisers with language about philanthropy and investment Enlist donors to help with Events and Drawings, then report back to them their total time invested/dollars raised Launch a Special Campaign with a company offering a product or service that can provide a return to you Create a simple to understand Turn-Key Support program (giving envelopes, donation jar, service for dollars, etc)

8. The Compass For Your CauseSMProgram Banking and fundraising solutions built around the needs of non-profit organizations. At BBVA Compass, we understand that non-profit organizations face unique challenges. Fundraising is always one of the biggest, particularly in today’s economic environment. So is finding affordable, flexible banking products and services that meet your exact needs. That’s why we’re proud to introduce Compass for Your Cause, a program that combines outstanding banking products with a unique and easy fundraising opportunity. Here’s how it works. 1. Your organization opens the BBVA Compass Business Checking Account that best meets your needs and enrolls in the Compass For Your Cause program.† 2. Every time one of your supporters opens a new BBVA Compass Checking Account* that is associated with your organization’s program, Compass will deposit an initial royalty payment of $20 directly into your account. 3. Your organization will earn a royalty equal to 0.25% of the purchase amount when your supporters use their BBVA Compass Visa® Check Card (tied to their new account) for a signature-based transaction. 4. If you open a Merchant Services account with BBVA Compass, you will have access to an easy-to-use online donation tool that allows your supporters to make donations to your organization. You will also receive a rebate of 10% of your previous month’s bill on the following month’s Merchant Services statement. 5. If your organization opens a BBVA Compass Business Visa® Credit Card, you will pay no annual fee (savings of $40) plus earn a 1% rebate of your total purchases, credited quarterly to your credit card account. BBVA Compass will provide your organization with all the materials needed to promote the program to your members. In addition, upon request, we will conduct on-site events during which we present the program to your members and open accounts. The program requires minimal effort on your part and, as you will see, the funds really do add up. *See last page for important terms and disclosures. †Organization must be approved and enter into an “Affinity Card and License agreement” with BBVA Compass.

9. The Compass For Your CauseSMProgram, cont. Get exactly what your organization needs. In addition to an effortless fundraising program, Compass for Your Cause offers a wide range of product options, including a variety of checking accounts and Merchant Services. Additionally, it allows you to build a customized banking and fundraising system for your organization. Choose the account that’s right for you. When it comes to banking, there’s no such thing as one size fits all. But at BBVA Compass, we offer account choices for non-profit organizations of all sizes. Business Interest Checking Designed for smaller non-profit organizations with lower balance and activity levels, this account features: • A competitive interest rate • 250 free items per month • No monthly maintenance fee with average daily balance of $1,000 • Competitive daily cash processing allowance of up to $1,000 Analyzed Business Interest Checking Geared toward larger non-profit organizations with higher balance and activity levels. Analyzed Business Interest Checking features a competitive earnings credit rate for balances that can be used to offset fees. Any remaining earnings credit is paid to your account as interest. Treasury Management services are available with this account. Ask your BBVA Compass banker for additional details. *See last page for important terms and disclosures

10. The Compass For Your CauseSMProgram, cont. Eligibility What types of organizations are eligible for the program? Virtually any type and size of non-profit organization can participate, from churches, schools and community baseball teams to national charitable organizations. In addition, if there are supporters of your organization who are already BBVA Compass customers, they can contact us at any time to let us know they want their Check Card affiliated with your organization’s program, so their transactions can help support your organization. Also, when you participate in the program, your supporters will automatically be eligible for the BBVA Compass Bonus Banking Program which offers them opportunities to save more on all their banking needs. Get Started Today There really is no reason not to enroll in the Compass For Your Causeprogram. Your business will save with affordable banking services, and it’s a hassle-free way to raise funds for your organization. What’s more, your supporters will get a great checking account from a bank that not only wants to make banking better for our customers, but wants to help the communities we serve. Stop by any BBVA Compass Banking Center to open a new business checking account and join the Compass For Your Cause Program, or call 1-800-COMPASS (266-7277), or visit www.bbvacompass.com/go/nonprofit.

11. Important Terms and Disclosures Merchant Services: Merchant Accounts subject to approval, including credit and risk approval. Merchant must be enrolled in the Compass For Your Cause program and be classified by BBVA Compass as one of the following business types to qualify for the Online Donation Tool and Rebate Offer: Merchant Category Code (“MCC”) 8398 - Charitable & Social Service Organization, MCC 3641 - Civic, Social, and Fraternal Associations, MCC 8651 - Political Organizations, MCC 8661 - Religious Organizations, MCC 8699 - Membership Organizations. Merchant will receive 10% rebate off the total amount billed with rebate applied to the following month’s merchant statement. Maximum rebate amount credited during calendar year is limited to $500.00. Three (3) year contract required. Online Donation Tool and Rebate Offer subject to change without notice. Online Donation Tool Fees apply. Offer not valid with any other offer. Offer applies to new merchant accounts only. Business Interest Checking Account: This account is only available to Sole Proprietors and Non-Profit Organizations. $100 minimum opening deposit required. Miscellaneous fees and service charges do apply. Account and check card subject to approval. Products, features, interest rates and benefits offered with accounts are subject to change. Analyzed Business Interest Checking Account: This account is only available to Sole Proprietors and Non-Profit Organizations described in section 501(c)(3) through (13) and (19) of the Internal Revenue Code. $100 minimum opening deposit required. Miscellaneous fees and service charges do apply. Account and check card subject to approval. Products, features and benefits offered with accounts are subject to change. Each month, BBVA Compass gives you an earning credit on your average positive usable balance (which is your monthly ledger balance minus uncollected funds and checking account reserves). Any average negative collected balance in the account shall bear interest at an annual rate equal to Compass Bank’s “Prime Lending Rate” plus four percent (4.0%), not to exceed 18% with each change in the rate changed to become effective without notice to depositor on the effective date of each change in the Index Rate. As used herein, the term “Index Rate” means a fluctuating interest rate per annum equal to the “prime rate” published in the “Money Rates” table in the Wall Street Journal from time to time, and if multiple prime rates are published, the highest such rate Business Credit Card account: Accounts identified as non-profit organizations on the business credit card application qualify for this offer. Accounts must be in good standing to receive the reward. The organization will earn rewards on purchases made by authorized cardholders and will receive the reward as a cash equivalent. Qualified accounts receive 1% cash back on net purchases. The amount of the reward is computed for each billing cycle by taking a percentage of the total net amount of qualifying purchases. Returns, credits and chargebacks do not count as net purchases for this offer. Rewards are not earned on cash advances, balance transfers, convenience checks, fees, interest, or other charges that are not purchases. Purchases of casino chips, script, or other cash equivalents do not earn rewards. Complete rules will be sent with the card. Consumer Checking Accounts: Accounts and check cards subject to approval. $25 minimum opening deposit required. Organization supporter must make 5 transactions (deposits, checks, online bill payments, ACH transactions or check card purchases) within first 60 days of opening the checking account in order for the organization to qualify for royalty payments. Organization supporter must be a resident of AL, AZ, CO, FL, NM or TX and must be at least 18 years of age (19 in AL) to qualify. Royalties will begin accumulating immediately upon opening of a new checking account. Accumulated royalties will be deposited into the organization’s Compass checking account 60 days after opening of organization supporter account. After the initial deposit, royalties from checking accounts will be deposited into the organization’s account on a monthly basis. **A “Qualifying Purchase” is any signature-based purchase, Internet purchase, phone or mail-order purchase, bill payment, contactless purchase (a purchase made by holding your Visa card or other device up to a secure reader instead of swiping your card), or small dollar purchase for which you are not required to sign, made with an enrolled Visa card, which is processed and submitted through the Visa U.S.A. Inc. purchase system. A Qualifying Purchase does not include a purchase made using a Personal Identification Number (PIN) or purchase you initiate through identification technology that substitutes for a PIN. Compass assumes no tax liability for royalties earned or paid under the Program. Organization shall solely be liable for any tax consequences of or in connection with their participation in the Program. Compass gives no warranty and accepts no responsibility as to the ultimate treatment of any potential tax on royalties paid under the Program. Organization must be approved and enter into an “Affinity Card and License Agreement”. Program subject to terms and conditions of agreement BBVA Compass is a trade name of Compass Bank, Member FDIC.