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Project title: Embedded S/W industry market potential assessment

Summer Internship Proposal. Company : Tata Technologies Limited. Institute/College: Symbiosis Institute of Management Studies, Pune (SIMS). Project title: Embedded S/W industry market potential assessment.

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Project title: Embedded S/W industry market potential assessment

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  1. Summer Internship Proposal Company : Tata Technologies Limited Institute/College: Symbiosis Institute of Management Studies, Pune (SIMS) Project title: Embedded S/W industry market potential assessment Name of Student: Deepakraj T. Patil Probable start date: 29-Mar-2010 Probable end date: 28-May-2010 Do you have laptop: Yes Graduation specialisation: Electronics Engineering (Walchand College of Engineering Sangli) MBA specialisation: Marketing

  2. Soft Skills • scale of 1 to 10 ( 1 beginner, 10 expert)

  3. Abbreviations • TTL – Tata Technologies Limited • SIMS – Symbiosis Institute of Management Studies • IP – Intellectual Property • Tsp – Starting Phase Time

  4. Project Proposal CONTENTS SLIDE NO. • PROJECT OBJECTIVE 5 • PROJECT SCOPE 6 • EXECUTION PROCESS 7 • SOURCES OF INFORMATION 8 • TIME LINE 9 • RESULT INTERPRETATION 10 • VALUE PROPOSITION 11 • PERSONAL INFORMATION 12 • ATTACHMENT: TIME LINE 14

  5. PROJECT OBJECTIVE • To evaluate the various opportunities in the embedded software services sector for TTL – • To project overall Embedded software market potential (US/Europe/India/Rest of World) • To segment all available opportunities in embedded software services across different sectors or verticals • To segment all opportunities relevant to existing service sector portfolio of the TTL such as Automotive and Aviation etc. • To prepare a portfolio embedded software services that could be offered to the existing accounts of the TTL

  6. PROJECT SCOPE • Embedded electronics is becoming pervasive, whether it is in the form of consumer devices, handheld and multimedia devices, automotive or medical devices. • Thus this project will – • identify the available market for the embedded software services and then segment them – • Region wise • Sector wise • Skill set wise • Highlight possible services portfolio extension for the existing accounts, • Prepare a strategy or roadmap to highlight the scope for offering such services after taking into account current portfolio of services • To identify the competitors and complete SWOT analysis of TTL for Embedded software services • Developing strategy for IP(Intellectual Property) development in the embedded software services area and analyze competitor revenues from the IPs

  7. PROJECT EXECUTION Tsp – Starting Phase Time

  8. SOURCES OF INFORMATION • Data will be collected from primary sources such as Tata Technology marketing team reports, Mentor’s guidance, and rest would come from the secondary research through internet with the help of websites such as (to name a few)– • NASSCOM - http://www.nasscom.in/ • Tata World – onesource research reports such as Data Monitor etc. - http://globalbb.onesource.com/ • Embedded development community - http://www.embedded.com/ • Tradeshow, Seminars reports, presentation relating to embedded software services • http://www.tatatechnologies.com/ • Competitor company websites • www.autosar.org/ • http://www.assconline.co.uk/ • ISA online - http://www.isaonline.org/ • Embedded technology consortiums or forum reports

  9. PROJECT TIME LINE -Please refer MS Excel sheet attached (Slide no – 14) for clarity

  10. RESULT INTERPRETATION • Part I – Total Embedded Software services market • US/Europe/India/Rest of World • Sector or Domain or Vertical wise such as Automotive, Avionics etc. • Skill set wise segmentation • Part II – Competition present in the embedded software services market (India and International) • Part III – SWOT analysis for Embedded electronics services by TTL • Part IV – Possible Embedded software services portfolio extension to the existing accounts of TTL • Part V – Possible roadmap for offering embedded software services and Scope for IP (intellectual Property) development

  11. VALUE PROPOSITION • This project will – • Help TTL in analyzing the potential market opportunity in the embedded software services • Help TTL in analyzing competition in embedded software services • Highlight possible services portfolio extension to the current accounts of the TTL • Highlight possible roadmap for offering embedded software services to other sectors • With this project TTL will be able to utilize services of student manager with 34 months work experience in embedded system domain • This project will provide me with an opportunity to interact and learn from the industry experts working with TTL on various projects and Keep me updated with latest happenings in the industry

  12. PERSONAL INFORMATION • Strengths: Passion to work with Tata Group, Past Experience in sales and business development of embedded services, Networking, Patience, Dedication. • Development needs:Exposure to manufacturing industry & mechanical domain knowledge, Tools such as Adobe Flash & Photoshop new to add new expressive features and visual performance in the presentations. • Subjects of interest: Marketing Management, Market Research. PHOTO

  13. Thank you !! • Looking forward to the opportunity to learn and contribute in the success of Tata Technologies Limited.

  14. Attachment: Project Time Line

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