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Why these ads?

Ads related to Google PPC. Why these ads?. Google Ad Copy That Converts | Part One www.Google-PPC-Ads.com/Get-Conversions. Learn How To Write Ads That Get Noticed With These Five Simple Tips!. Margie Schneider Vice President. Ten Golden Rules - Internet Marketing Consultancy Experience

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Why these ads?

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  1. Ads related to Google PPC Why these ads? Google Ad Copy That Converts | Part One www.Google-PPC-Ads.com/Get-Conversions Learn How To Write Ads That Get Noticed With These Five Simple Tips!

  2. Margie SchneiderVice President Ten Golden Rules - Internet Marketing Consultancy Experience - Involved with interactive medium since 1994 - Strategy for developing, designing and delivering websites - Online advertising, SEO, PPC mgmt, Social Media Strategy www.TenGoldenRules.com

  3. Stuart SmithStrategic Director Ten Golden Rules - Internet Marketing Consultancy Experience • Involved with Online Marketing since 2000 • Owned and operated top ecommerce site for motorcycle parts, accessories, and apparel. • Online advertising, PPC, SEO, Social Media • Give me a little time, and there’s nothing I cannot do with a computer… www.TenGoldenRules.com

  4. Ads related to Google PPC Why these ads? Google Ad Copy That Converts | Part One www.Google-PPC-Ads.com/Get-Conversions Learn How To Write Ads That Get Noticed With These Five Simple Tips!

  5. PPC Full Cycle – the Key Is Testing Keywords Conversion Ads Testing! Landing Pages

  6. Campaigns… • Use available tools to research keywords • Do competitive research • Plan your budget and bidding strategy • Plan mix of media (Google, Yahoo/MSN, etc) • Target: geographically, by keywords, with message, etc • Jump in and start testing – it’s a real time, trial and error process • Track, report, analyze, refine . . .

  7. Where would you click? Highly relevant organic results Highlighted text Price Google Offers Discounts Site Extensions

  8. Text Ads That Convert – Five Tips • Relevant/Targeted Messaging • Use Available Real Estate Wisely • Dynamic Keyword Insertion • Display URL • Symbols & Numbers

  9. Tip # 1: Relevant/Targeted Messaging

  10. Tip # 2: Use Available Real Estate Wisely Character limits: Title = 25 Line 1 = 35 Line 2 = 35 URL = 35 85% used!

  11. Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase Dynamic Keyword Insertion: The searched phrase will appear as title and will be bold If search phrase is too long, “default” phrase is displayed

  12. Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase

  13. Tip # 4: Use a Display URL Character limits: Title = 25 URL = 35 Line 1 = 35 Line 2 = 35

  14. Tip # 4: Use a Display URL

  15. Tip # 5: Include symbols and numbers

  16. Tip # 5: Include symbols and numbers

  17. Dynamic keyword insertion! Using available real estate wisely! Display URL used! Includes symbols & numbers! Time to Start Testing!

  18. OK – I’ve got creative ready to test, and a bidding strategy in place . . . Now what?

  19. Landing Pages – It’s About Conversions What is a landing page? Homepage? Interior page? Custom page? The answer is Yes! (But, it really depends…)

  20. Landing Pages – It’s About Conversions Landing Page Success – a Word About Google • Google reports 50-80% bounce rates for landing pages typical • Landing page relevancy to keyword and ads = Google Quality Score • Google Quality Score now determines your maximum CPC, impressions and position

  21. So, What Works? • Focus the visitor - create a funnel • Add a UVP (have an incentive for call to action and conversion action to track) • Testimonials speak volumes • Offer more content upon conversion (give preview) • A picture is worth 1000 words, but text is important • Fulfill the promise in the ad copy • Relevant content on landing page equals higher quality score and more impressions/lower cost

  22. Landing Pages – It’s About Conversions

  23. Homepage as landing page

  24. Landing Pages – It’s About Conversions

  25. custom page as landing page

  26. Landing Pages – It’s About Conversions

  27. Interior page as landing page

  28. Testing – It Never Stops • Determine Key Metrics and Test • Analyze keywords performance (CTR and CPC) • Test variations of creative – tweak copy, offers, etc • Test variations of landing page elements – images, CTAs, placement, etc • Optimize for # of conversions and cost per conversion

  29. Ads related to Google PPC Why these ads? Google Ad Copy That Converts | Part One www.Google-PPC-Ads.com/Get-Conversions Now Go Write Some Great Ad Copy – Track & Test – Good Luck!

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