BIG Day of Giving 2014

1. BIG Day of Giving 2014 Orientation

2. BACKGROUND

3. Background

4. Background • GiveLocalAmerica – 100 Year Anniversary of Community Foundations • National effort - Over 100 Community Foundations

5. Partners The BIG Day of Giving is a collaboration of GiveLocalNow and your local community foundations:

6. Additional Partners & Sponsors Match Sponsors Outreach/Business Partners • Sacramento Region Community Foundation • RCA Community Fund • Hanson & McClain Advisors • Wells Fargo Bank • Sierra Health Foundation • Sacramento Metropolitan Arts Commission • Placer Community Foundation • Barry & Lynda Keller • Ken & Joyce Adamson • John & Maggie Frisch • SMUD • Yolo Community Foundation • AerojetRocketdyne • SAFE Credit Union • Runyon, Saltzman & Einhorn • Township 9 • Nugget Markets • Whole Foods • United Way • Nonprofit Resource Center • American Leadership Forum • Association of Fundraising Professionals (AFP) • KVIE • Valley Vision • Social Media Club - Sacramento • Chamber of Commerce • Sacramento Metro • Hispanic • West Sacramento • Roclkin • Lincoln • Yolo • County of Placer • County of Sacramento • County of Yolo • City of Sacramento • City of Roseville • City of Auburn • City of Davis • City of Woodland • City of West Sacramento • Yolo Visitors Bureau • Placer Co. Office of Education • Placer Co. Economic Development • Aldo Pineschi Consulting • Elevate Public Relations • First 5 Placer • Placer Collaborative Network • ioSafe • Mary Lathrop • Roclin & Roseville Today • Sir Speedy Roseville • Halldin Public Relations • And more confirming daily!

7. What is The BIG Day of Giving?

8. What is it? • 24-hour online giving challenge • May 6, 2014: Midnight to 11:59 PM • www.givelocalnow.org • Donors can select an organization by name or category • Match pool & Challenge Prizes

9. What are the Goals? • $1 Million in unrestricted dollars! • 5,000 donors • 30% of donations from new donors • 400 Nonprofit participants • Increase visibility for nonprofits and raise awareness • Raising the level of philanthropy

10. Who can Participate? To be eligible to participate organizations must: • Have a nonprofit 501(c)3 status in good standing; • Fiscal sponsorships are eligible. • No individuals, even those with fiscal sponsors • Churches are not eligible to participate • Schools with a nonprofit arm/foundation with 501c3 tax exempt status may participate (only one org per school) • Minimum of 3 years active financial history and filed tax returns with the IRS. • Reside in and primarily serve one or all of the following counties: Sacramento, Placer, El Dorado, Yolo • Have a current profile on the GivingEdge (training required) • Signed commitment form

11. What is The Giving Edge? • An exciting new resource for the community! • Searchable, online database providing information about nonprofit organizations • Will live on after the BIG Day of Giving. • Trainings will be provided to walk you through the process of creating your profile

12. Match and Prizes

13. How Does the Match Work? • Gifts must be made online on the BIG Day of Giving Website on May 6th to be eligible for matching dollars. • Eligible donations will be matched on a pro-rated basis. • All Matching funds are based on totals prior to fees being deducted

14. What are Prize Challenges? • Prize challenges are a way to generate more dollars and create excitement! • Examples of some challenges: • Most $$ raised from Noon – 1pm • Random – Org that gets the 1,000th donation • Social Media Contests • Double Down – First $1,000 donation is doubled. • Early Bird: First donation of the event wins $2,500 • Prize Challenges will be announced in March 2014.

15. Technology & Donation Process

16. Technology & the Donation Process • Givelocalnow.org will redirect starting in April to the event website. • On May 6, donors will go to www.givelocalnow.org to make a donation • Donors can search by category, by name, or browse a list of nonprofits • A link to your GivingEdge profile will be available on the event site for donors to view. • Event vendor, Kimbia will provide tech webinar in April to go over how the site works. • You will have access to all donor information in real time ( a link will be provided)

18. Donation Process • All donations must be received online at givelocalnow.org • Event Day Match Site provides secure transactions, backed by a PCI Level 1 secure service provider certification. • Gifts are 100% tax deductible • Minimum donation: $25 / maximum: $10,000 • 2.9% Payment Vendor fee & 3.2% credit card transaction fee. No fees to DoG Partners. • Gift acknowledgement receipts are sent via email within minutes. • Organizations will receive all donations within 45 days of the BIG Day of Giving • One check: all donations, net fees, plus match/prizes.

19. Why Participate? Lessons Learned

20. Why Should You Participate? • ONLINE GIVING IS INCREASING in popularity with year over year increases of around 13% • RAISE UNRESTRICTED DOLLARS. Each donation will be boosted through a national and local pool of matching funds. • NEW GIVING BEHAVIOR: Giving Days help introduce and reinforce new giving behaviors that can help lead to greater year-round giving. • REACH YOUNGER DONORS: They are more likely to give during a Giving Day if they know their smaller dollars will be matched. • CAPITALIZE ON A MOMENT IN TIME:(one day – 24 hours) and bring energy and momentum to a particular cause or organization. • AMAZING VISABILITY: for your organization and for the region’s nonprofits • LEVEL THE PLAYING FIELD: No matter an organization’s size or budget, an online Giving Day gives organizations of all shapes and sizes the ability to compete.

21. Arts Day of Giving – Lessons Learned • $525K raised for 78 arts groups from 2500 donors • FB and email were key tools in communicating • Mobile devices were key in giving • 34% of donors participated in online giving for the first time • Small gifts add up: 68% of gifts were under $50 • 2/3rd of NPOs found the GivingEdge profile process easy • Prize challenges motivated nonprofits • Match motivated donors • 100% of organizations received a donation & matching funds

22. MARKETING

23. Marketing on the BIG Day of Giving • Each organization must market themselves • Your opportunity to • BOAST • ADVOCATE • INSPIRE

24. Giving Day Key Marketing Tactics • #2 BE CREATIVE • Don’t overthink • Engage individuals in campaigns • Limit your asks and be strategic • #1THANK YOUR DONORS • Right after they donate • In every way possible • Via social media • Follow-up with thank you letter • Provide a small gift • #3 USE SOCIAL MEDIA • Now’s the time • It’s all about networks: use personal and friends’ networks • Use local celebrities to help spread the word; ask to RT • #4 BE MISSION-FOCUSED • Talk in compelling ways about what you do; storytelling • Use media (i.e. YouTube) to tell that story for you

25. What Can You Do…

26. Call to Action • Set a board goal. How much can you raise as a board? How many donors do you want to engage? • Giveon May 6th • Getyour friends to give and ask them to pay it forward. Be specific and set a goal of asking a set # of people with a specific give amount. • Be an Ambassador • Your opportunity to • BOAST • ADVOCATE • INSPIRE

27. Closing – We can do it!