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Planning and Assessing Entrepreneurial Activity (EA)

Learn to plan and assess entrepreneurial activities, benefits, and pitfalls. Measure corporate entrepreneurial projects effectively. Discover methodologies for continuous improvement and enhance entrepreneurial dimensions.

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Planning and Assessing Entrepreneurial Activity (EA)

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  1. Planning and Assessing Entrepreneurial Activity (EA) • Program vs Process • Plan Benefits and Pitfalls • Assessing the Corporate Entrepreneurial Project • Methodologies for Measuring EA • Ingredients for a continuous Entrepreneurial Process

  2. Program vs Process • Best Approach • Do What they do best • Work to correct deficiencies • “Attack yourself” • Benefits

  3. Planning Benefits and Pitfalls • Benefits • Increase quality of output • Greater competitiveness • Higher profitability • Participative approach • Way of learning • Pitfalls (Table 14.1)

  4. Assessing the Corporate Entrepreneurial Project • Screen • 10 Components of Business Plan • Table 14.3 • Feasibility Criteria • Eleven Questions (pp. 287-288) • Role of Assessing • Continuous Improvement Effort • Learning Organization

  5. Methodologies for Measuring Entrepreneurial Activity • Entrepreneurial Performance Index (EPI) – Table 14.4 • Corporate Entrepreneurship Assessment Instrument (CEAI) – Table 14.5

  6. Reasons to Measure • Benchmark and track entrepreneurial performance • Establish norms and draw industry comparisons • Establish entrepreneurship goals • Develop strategies • Assess variance between entrepreneurial actions and company performance over time

  7. Dimensions that Enhance Corporate EA • Appropriate Use of Rewards • Management Support • Resource Availability • Organizational Structure • Risk Taking

  8. Ingredients for a Continuous Entrepreneurial Process • Recognize Managers • Conquering Fear • Continuous Improvement • Consistent Incremental Gains • Radical Innovation

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