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Effective Policy Advocacy: Crafting Impactful Briefing Memos & Opinion Statements

Learn how to distill and present meaningful information to policy makers through concise written memos or statements, focusing on essential topics to address specific information needs. Develop skills in distilling, observing, and selecting relevant details to effectively inform and influence decision-making.

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Effective Policy Advocacy: Crafting Impactful Briefing Memos & Opinion Statements

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  1. PPA 503 – The Public Policy-Making Process Lecture 8c – How to Inform Policy Makers in a Briefing Memo or Opinion Statement

  2. Introduction • Goal: • Recognition of meaningful information in a mass of details and representation highlighting the significance of information for a user. • Objective: • Skills of distilling, listening, recording, observing, evaluating sources, relating details to context, interpreting details accurately in context, and selecting details according to relevance; capability of stating informed opinion that is aware of and responsive to other opinions.

  3. Introduction • Product: • One- to two-page written memo, or one- to-two paragraph written statement, possibly with attachments. • Scope: • Only essential topics in an identified context to target a specific information need.

  4. Introduction • Strategy: • Why is this communication necessary? • What is the subject? • What is the purpose? • What will this communication do? What can happen as a result? • What is the context? • What is the situation of reception? • Why are you providing the information?

  5. Task #1. Develop the Information • From meetings. • Attendance, notes, handouts, statements. • From varied sources. • Publications and materials • Consultation. • From informed reflection and analysis. • Update, summarize, consult.

  6. Task #2, Write the Memo or Statement. • Chapter 2 method. • Quick comprehension and ready use. • Choose the right presentation. • Stationery, header, overview, etc.

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