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Affiliate Program Management ecomTIM 2012 Vlad Stanila

Affiliate Program Management ecomTIM 2012 Vlad Stanila. Despre ce vorbim ?. Ce este un program de afiliere ? Ce este un affiliate manager? Ce face un affiliate manager? Studiu de caz 1 Studiu de caz 2. Ce este un program de afiliere ?.

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Affiliate Program Management ecomTIM 2012 Vlad Stanila

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  1. Affiliate Program ManagementecomTIM 2012VladStanila

  2. Desprecevorbim? • Ceeste un program de afiliere? • Ceeste un affiliate manager? • Ce face un affiliate manager? • Studiu de caz 1 • Studiu de caz 2

  3. Ceeste un program de afiliere? Program de afiliere = campanieafiliere Program de afiliere = campanie marketing ? Advertiserulprezinta o oferta in fataafiliatilor Afiliatii pot aplica la campanie, dar nu inseamnaneaparat ca o vorpromova

  4. Ceeste un program de afiliere? Undepoatesaintervinaadvertiserul? Stabilirearegulilor (termenisiconditii) Recrutareafiliati Comunicare Activare & Motivareafiliati Optimizare

  5. Ceeste un program de afiliere? Un program de afiliere de succes este o colaborare intre advertiser si afiliati de tip win-win

  6. Ce este un affiliate manager? Affiliate manager = o persoanasi NU un sistem automat Affiliate manager ≠

  7. Ceeste un affiliate manager? Este un lider motivat de rezultate

  8. Ce face un affiliate manager? Este direct responsabil de performantelecampaniei Modereazaaplicarilenoilorafiliati Proceseaza rapid comisioanele Raspunde rapid afiliatilor Plateste la timpcomisioanele

  9. Ce face un affiliate manager? Studiazafrecventstatisticile Top afiliati/clickuri– Top afiliati/comisioane Existauvanzari

  10. Ce face un affiliate manager? Gandestesiimplementeazamecanismeprin care: • sa atraga afiliati noi in campanie • sa (re)activeze afiliati acceptati anterior in campanie • sa motiveze afiliatii existenti sa investeasca mai mult in promovarea campaniei

  11. Ce face un affiliate manager? Studiazaconcurenta

  12. Studiu de caz Cum pornestiun program de afiliereintr-o categorieundeexistaconcurentaputernica

  13. Studiu de caz Cum realizezimanagementulunui program de afiliereactiv de multtimp, dar care a inceput sa producadin ce in ce mai putin

  14. Indicatori de performanta • numarul de afiliati noi care au aderat program • procentul de afiliati activi din total acceptati • numarul de afiliti (re)activati • trafic • vanzari/leaduri

  15. Affiliate management Affiliate marketing (performance-based) nu inseamnafaraefort, implicare, munca... …dar cu 30 min – 1h/zi

  16. Contact VladStanila vlad.stanila@2parale.ro 0724339034

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