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Affluenza. Graaf , John De, Wann , David, and Naylor, Thomas H. Affluenza : The All-Consuming Epidemic . Berrett -Koehler Publishers, 2005. Ch. 1 Shopping Fever. Mall Mania “We spend nearly two-thirds of our $11 trillion economy on consumer goods” (13). Ch. 1 Shopping Fever.
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Affluenza Graaf, John De, Wann, David, and Naylor, Thomas H. Affluenza: The All-Consuming Epidemic. Berrett-Koehler Publishers, 2005.
Ch. 1 Shopping Fever • Mall Mania • “We spend nearly two-thirds of our $11 trillion economy on consumer goods” (13).
Ch. 1 Shopping Fever • More shopping malls than high school • In 1986, we had more high school than shopping malls. • We now have twice as many shopping centers (46,438) than high schools (22,180). • Seventy percent of us visit malls each week, and this is more than the percentage of people who attend houses of worship.
Ch. 1 Shopping Fever • More time shopping than with the kids • Americans spend six hours a week shopping and only 45 minutes playing with their kids (14).
Ch. 2 Rash of Bankruptcies • Plastic Nation • “The average American household carried about $9,000 in credit card debt during the year 2002, for a total of $764 billion” (20).> • “Even college students average $2,500” (20) • “Total American credit indebtness tripled in the 1990s” (20).
Ch. 2 Rash of Bankruptcies • Lack of savings • Americans now save only 0.2 percent of their income, which is about $1.50 a week on a $40,000 a year income (21). • Residents of the European Union save 12 percent (21). • “[I]mpoverished Chinese, Indian, and Pakistani workers save 25% of their incomes” (21).
Ch. 3: Swollen Expectations • Level of happiness • Level of happiness reached a plateau in 1957. • “We felt richer then than we do now” (24).
Ch. 3: Swollen Expectations • Homes • The average home size is twice as big as it used to be in 1957, while family size is smaller. • Right after WWII, the average size home was 750 square feet.
Ch. 3: Swollen Expectations • In the 1950s, 950 square feet was the norm. • In the 1960s, 1,100 square feet was the norm. • In the 1970s, 1,150 square feet was the norm. • In the 1990s, 2,300 square feet was the norm.
Ch. 9 An Ache for Meaning • The alienation of the worker • Living through others • “The individual who finds no opportunity for self-chosen, meaningful expression of inner resources and personality… suffers ‘an insatiable longing for things to happen.> • The external world is to supply these events to fill the emptiness.
Ch. 9 An Ache for Meaning • The popular demand for ‘inside’ stories, for vicarious sharing of the private lives of ‘personalities’ rests on the craving for private life – even someone else’s – of those who are dimly aware of having non whatever, or at least no life that holds their interest” (80).
There never seems to be enough • The Law of Marginal Utility • We get tired of the same things, and so we want more and more
Shopping for a Television • LCD are not enough • Now there is a better technology, LED LCD tvs • LED tvs are not enough, because now there is…
Playboy • Wall Street Journal reported that Playboy will even have a 3-D cover!
Starbucks • Starbucks now have a bigger size drink called the Trenta!
Teenager Sells Kidney to Buy iPad • In 2011, Chinese teenager sells kidney to buy iPad • Started when teenager saw online ad for organ donors • Illegal agents organized trip to hospital and paid teenager $3,392 • Teenager bought iPad 2 and laptop
Worker Dies at Walmart • In 2008, a temp Walmart worker dies after the opening hour of black Friday • He was trampled to death after shoppers took the doors off the hinges
2013 Black Friday Weekend • From Bloomberg News • 141 million people shopped • Average consumer spending was $407 • Total spending was $59.1 billion
