1 / 6

Travel Special

Travel Special. September 2011 . Distribution dates : 6/9 , Stavanger Aftenblad and Adresseavisa 7/9, Aftenposten and Bergens Tidende 8/9, Fædrelandsvennen. Travel special, September 2011. We have 1 400 000 readers* ready for departure

roger
Download Presentation

Travel Special

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Travel Special September 2011 Distributiondates: 6/9, Stavanger Aftenblad and Adresseavisa 7/9, Aftenposten and Bergens Tidende 8/9, Fædrelandsvennen

  2. Travel special, September 2011 We have 1 400 000 readers* ready for departure …….. so get your suitcase ready for this autumn’s travel magazine! * Big City readers: 1 400 000 Aftenposten readers: 695 000

  3. Your ad will get extra exposure this year! E-supplement with a link to url/home page We will advertise for the supplement in the newspaper (print and online).

  4. Main subjects Adresseavisa: • Sun in Cyprus: Norwegian couples spend their year in Mandal and in an apartment on Cyprus • Lisbon: The art in the metro stations • Spain: Theme not yet decided Stavanger Aftenblad: • Glasgow’s West End, the unknown part of the city • Egypt: Snorkling, scuba diving, buggies in the desert. Visiting the Bedouins Aftenposten: • Berlin: Big city and the gigantic new waterpark “Tropical Islands” • Hunting holiday: Ready for this autumn’s Norwegian adventure • This is how we want to live in our vacations: Hotel Statistics • Roma: Grattachecca?? BergensTidende: • Buenos Aires: The best places to buy steaks

  5. 87 % attention score in the travel special • Ads placed in a relevant context receive higher attention • The ads in the travel special have an average attention score of 87 %. • The Big City people travel more and say they will spend just as much money on traveling or more on holidays this year. • 88 % of the readers say that they find it interesting to read about traveling. • Newspapers and internet are the channels that most people use to stay updated on offers and information about traveling • 60 % of our readers save the specials! Travel survey 2010, carried out by Respons in March 2010 Scanpix

  6. Rates and deadlines Only in Aftenposten: Full page NOK 128.700,- Half page NOK 68 750,- Rate per module NOK 5 525,- Special placements: page 3 (+15 %), page 7 (+10 %), last page (+20 %) Ads in all the big city newspapers: Full page: NOK 299 000 Half page: NOK 175 818 Special placements: page 3 (+ 15 %) not possible in BT, page 7 (+ 10 %) and last page (+20%) Feel free to contact us for other formats. Booking deadline: August 18. Material deadline: August 24. Distributiondates: 6/9, Stavanger Aftenblad and Adresseavisa 7/9, Aftenposten and Bergens Tidende 8/9, Fædrelandsvennen

More Related