The 10 Most Experts Leaders in Telecom Industry, 2024

Issue: 30 | 2024 IN FOCUS How Telecom Leaders Are Fostering a New Era of Partnerships IN FOCUS The Global Rollout of 5G Technology: A Comprehensive Overview Most Experts TELEC M Leaders in IN FOCUS Industry, The Push for Digital Transformation in the Telecom Industry 2024 IN FOCUS Visionary Leaders Leading the Telecom Charge Abdallah Nassar Vice President for Technology and Operations Afghan Wireless Communication Company www.ciobusinessworld.com

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Editorial Note The Pioneering Influence of Expert Leaders in the Telecom Industry T he telecommunications industry stands as a critical backbone of modern society, enabling global connectivity and fostering technological innovation. At the forefront of this industry are the expert leaders who drive its progress and navigate its complexities. These leaders are visionaries, strategists, and innovators who play a crucial role in shaping the future of telecommunications. The telecommunications sector is integral to the functioning of contemporary life. It encompasses a broad range of services, including voice communication, internet access, and data transmission. As the world becomes increasingly connected, the demand for reliable and efficient telecommunications services continues to grow. This demand is further fueled by the proliferation of smart devices, the expansion of the Internet of Things (IoT), and the advent of 5G technology. The Role of Expert Leaders Leaders in the telecom industry are tasked with steering their organizations through rapid technological advancements, regulatory challenges, and competitive pressures. Their

expertise and strategic vision are essential for driving innovation and maintaining operational excellence. Visionaries and Innovators: Expert leaders in the telecom industry are at the forefront of technological advancements, driving the development and deployment of cutting-edge solutions such as 5G networks and fiber-optic infrastructures. Their focus on innovation ensures that telecom companies remain competitive and can meet the ever-growing demands for faster, more reliable connectivity. Ÿ Technology Pioneers: These leaders are instrumental in the integration of emerging technologies within the telecom sector. They lead initiatives to incorporate artificial intelligence, machine learning, and blockchain into telecom operations, enhancing network efficiency, security, and customer service. Their technological foresight helps to push the boundaries of what is possible in telecommunications. Ÿ Industry Advocates: Telecom leaders play a crucial role in shaping industry standards and policies. They engage with regulatory bodies to advocate for fair competition, spectrum allocation, and consumer rights. Their efforts help to create a balanced regulatory environment that fosters innovation while protecting the interests of consumers and businesses alike. Ÿ Regulatory and Policy Experts: Navigating the complex regulatory landscape is a critical aspect of telecom leadership. These leaders work closely with government agencies and industry associations to ensure compliance with regulations and to influence policy decisions that impact the telecom sector. Their expertise in regulatory affairs helps to mitigate risks and leverage opportunities for growth. Ÿ Telecom leaders must also prioritize ethical considerations and social responsibility. Ensuring data privacy, bridging the digital divide, and promoting sustainability are critical aspects of their role. The decisions made by these leaders have far-reaching implications for society, underscoring the importance of responsible leadership. The future of the telecom industry is poised for remarkable transformation. As 5G technology becomes ubiquitous, it will enable new applications and services, from autonomous vehicles to advanced healthcare solutions. Expert leaders will continue to play a pivotal role in driving this evolution, ensuring that the telecom industry meets the demands of a connected world. In conclusion, the expert leaders in the telecom industry are the architects of our connected future. Their vision, innovation, and commitment to ethical practices will determine the trajectory of telecommunications, shaping a world where connectivity enhances lives, drives economic growth, and fosters global collaboration. As the industry continues to evolve, these leaders will be instrumental in navigating the challenges and seizing the opportunities that lie ahead.

CONTENTS CONTENTS COVER STORY 10 10 Abdallah Nassar

ARTICLE 20 20 24 24 28 28 32 32 How Telecom Leaders Are Fostering a New Era of Partnerships The Global Rollout of 5G Technology: A Comprehensive Overview The Push for Digital Transformation in the Telecom Industry Visionary Leaders Leading the Telecom Charge

COVER STORY Abdallah Nassar Vice President for Technology and Operations Afghan Wireless Communication Company 02 www.ciobusinessworld.com A industry. With over 20 years of experience, Mr. Nassar's journey is one marked by resilience, strategic acumen, and an unwavering commitment to excellence. In this cover story, we delve into his path to leadership, the challenges he has overcome, the growth and impact of AWCC under his tenure, and his vision for the future. Integrity and Ethical Leadership bdallah Nassar, Vice President for Technology and Operations at Afghan Wireless Communication Company (AWCC), stands as a formidable figure in the telecom Leading by example, Abdallah consistently demonstrates integrity and ethical behavior. This approach has earned him immense respect within the organization and the industry at large. His ability to balance technical expertise with people management has been crucial in navigating office politics and making informed decisions under uncertainty. Resilience and adaptability are key traits that have defined Nassar's leadership journey. He has successfully managed diverse teams, fostering collaboration and inclusion despite varying backgrounds and work styles. Balancing work and personal life has also been a priority for Nassar, ensuring well-being while meeting professional demands. Overcoming Challenges and Establishing Authority Abdallah Nassar's rise to his current position is a testament to his dedication and ability to navigate the complexities of the telecom industry. His journey began with a foundational focus on continuous learning and growth. As he transitioned from an individual contributor to a leader, Abdallah faced the challenge of establishing authority. Demonstrating expertise and confidence, he quickly gained the respect of his peers and subordinates. Abdallah emphasizes the importance of building strong relationships within the team. By connecting with team members on a personal level, he fostered an environment of trust, open communication, and collaboration. His leadership style is characterized by setting clear goals and driving performance, consistently delivering tangible outcomes that benefit the organization. ‘‘ Pioneering Telecom Services in Afghanistan Afghan Wireless Communication Company (AWCC) is a trailblazer in the Afghan telecom industry, being the first to launch LTE services in the country. Covering all 34 provinces, AWCC provides HD voice and LTE services, significantly enhancing connectivity across Afghanistan. In 2023, despite Afghanistan's challenging economic conditions, AWCC saw a remarkable increase in its monthly active user base from 3.57 million to 4.00 million. The data user base grew by 20%, and data usage per user increased by 12%. Monthly revenue also saw a significant rise, reaching over 1 billion AFN from around 800 million AFN in 2022. I always kept seeking opportunities to shape industry trends and policies by Contributing to the company's strategic direction Commitment to Accessibility and Affordability AWCC has made substantial efforts to reduce product prices, decreasing data and voice prices by 64% and 79% respectively since 2016. This reduction has led to a significant increase in usage. The company has also expanded its coverage to many districts previously devoid of telecom services, ensuring product availability throughout Afghanistan. AWCC's commitment to social responsibility is evident through various initiatives. The company has donated over 3 million AFN to treat children with heart disease and provided significant aid during the month of Ramadan. In response to the devastating earthquakes in 2023, AWCC, along with the Bayat Foundation, provided ‘‘ 03 04 www.ciobusinessworld.com Talent Development and Customer Experience Accelerating and Driving Change hot meals to affected families and established communication facilities for aid organizations and families. Investing in employee training and skill development is a priority for Nassar, as he aims to cultivate a high-performing team. Prioritizing exceptional customer service, he focuses on enhancing the user experience through personalized solutions. To accelerate and drive change, Abdallah develops a clear vision for the desired future state and communicates this vision to stakeholders. Effective communication is a key success factor, regularly updating on progress and addressing concerns to minimize resistance. Support for Afghan Refugees With the forced return of Afghan refugees from Pakistan, AWCC has taken swift action to support these individuals by providing food, basic medical services, free telecommunication, and internet services. The company distributed free SIMs with voice and data bundles to help refugees stay connected with their loved ones. In August 2023, AWCC celebrated its 25th anniversary with a major event, offering 25% extra benefits on key voice and data products. The campaign, themed “Growing Stronger Together,” achieved a reach of 85 million and 48 million engagements within a month. Envisioning the Future and Driving Change Continuous Learning and Strategic Impact Crafting a Detailed Plan and Addressing Resistance Abdallah crafts a detailed change management plan with specific tasks, timelines, and resources. Setting measurable goals to track progress, he identifies potential resistance points and engages stakeholders early in the decision-making process, addressing concerns proactively. In the near future, Abdallah envisions himself continuously learning and growing, staying updated with industry trends, technologies, and management practices. He aims to influence organizational strategy and decision-making, contributing to AWCC's success through innovative ideas and effective execution. Collaboration and Work-Life Balance ‘‘ Providing Training and Support Clear and Effective Communication Building strong relationships with peers, mentors, and industry leaders is crucial for Nassar. He collaborates across functions and organizations for mutual growth while prioritizing well- being and maintaining a healthy work-life balance. Providing training programs to equip employees with necessary skills is essential for Nassar. He offers ongoing support during transitions, ensuring smooth and effective implementation of changes. 10 Abdallah believes that clear and effective communication is the cornerstone of building and managing a motivated team. By articulating strategic goals clearly and detailing the specific tasks and processes required, he ensures alignment among team members. Abdallah focuses on developing self- awareness, empathy, and social skills to motivate and influence others effectively. Avoiding micromanagement, he delegates tasks based on team members' strengths and empowers them to make decisions. He also encourages team members to approach him with questions or concerns, addressing issues promptly to prevent escalation. Future Goals and Vision for Afghan Wireless Communication Company Balancing Professional Commitments and Personal Life Defining Boundaries and Prioritizing Tasks To reach each and every individual in Afghanistan, AWCC has assured its product availability throughout the country Balancing professional commitments and personal life is crucial for Nassar's long-term success and well- being. He defines clear boundaries by setting limits on work hours and protecting personal time. Prioritizing tasks, he allocates time for essential tasks at work and balances professional responsibilities with personal commitments. Delegating Responsibilities and Practicing Self-Care Delegating tasks at work frees up time for higher- priority projects, and involving family members in managing household tasks helps maintain balance. Practicing self-care by prioritizing physical health, mental well-being, and relaxation through regular exercise, meditation, and hobbies is essential for Nassar. Looking ahead, Abdallah envisions continuous growth and impact for himself and AWCC. He aims to mentor and develop future leaders within the organization, cultivating a legacy of effective leadership. Seeking opportunities to shape industry trends and policies, Abdallah contributes to the company's strategic direction and expands his influence beyond his immediate team. Abdallah emphasizes the importance of strategic leadership in developing a clear vision for AWCC's growth and sustainability. Aligning strategies with industry trends, technological advancements, and customer needs, he fosters a culture of innovation within the organization. ‘‘ Values and Work Culture at Afghan Wireless Communication Company Innovation, Quality, and Reliability AWCC's success is driven by a strong culture that shapes business outcomes and employee satisfaction. 05 06 www.ciobusinessworld.com www.ciobusinessworld.com thorough market research to understand their target audience, their needs, and preferences. Creating a well-structured business plan outlining goals, strategies, financial projections, and potential obstacles is essential for success. Bringing Change to the Telecom Industry Embracing Change and Transformation The company values innovation, quality, and reliability, encouraging employees to stay ahead of the curve by acquiring new skills and adapting to evolving market demands. Abdallah recognizes that the telecom industry faces significant challenges and opportunities. Embracing change and transformation is crucial for staying competitive and relevant. By accelerating the deployment of 5G networks and exploring innovative use cases, the industry can enable seamless digital interactions, autonomous vehicles, and robotic surgery. Collaboration, Transparency, and Agility Financial Management and Marketing Strategies Collaboration and teamwork are fundamental at AWCC, with cross-functional teams working together to achieve common goals. Transparency and trust are fostered through open communication, while agility and adaptability enable quick decision-making and implementation. Keeping track of expenses, revenues, and investments through effective financial management is crucial. Entrepreneurs should invest in marketing and branding strategies aligned with their audience, effectively communicating their unique value proposition. Customer-Centric Innovation and Technology Ecosystems Employee Well-Being and Continuous Learning Prioritizing customer experiences and redefining service delivery and value capture models are essential for success. Fostering collaboration with ecosystem partners, such as startups and tech companies, and leveraging AI, big data, and IoT for sustainable growth are key strategies for Nassar . Leveraging Technological Advancements Workflow Automation and Real-Time Data Analysis AWCC prioritizes employee well-being and continuous learning, investing in training and development programs. A diverse workforce brings varied perspectives, fueling innovation and driving the company's growth. Adaptability and Continuous Learning Customer-Centric Approach and Market Responsiveness ‘‘ Staying updated on industry trends and technological advancements is vital. Abdallah encourages entrepreneurs to be open to learning from failures and adjusting their approach. Building a strong network of peers, mentors, and industry leaders provides valuable support and insights. A customer-centric approach is central to AWCC's operations, prioritizing reliability, seamless connectivity, and excellent service. The company swiftly adapts to technological shifts and changing customer needs, maintaining flexibility and agile processes. Staying ahead in the telecom industry requires leveraging technological advancements to make solutions resourceful. Automating repetitive processes boosts efficiency, freeing up human resources for more critical tasks. Organizing and extracting actionable insights from consumer data through real-time data analysis informs decision-making. Cybersecurity Improvements and Cloud Migration Abdallah Nassar's journey from a dedicated professional to a visionary leader at Afghan Wireless Communication Company exemplifies resilience, strategic thinking, and a commitment to excellence. Under his leadership, AWCC has achieved significant growth, expanded its coverage, and made a profound impact on the community through its social responsibility initiatives. Nassar's vision for the future, emphasis on continuous learning, and focus on innovation and customer-centric solutions position AWCC for sustained success in the evolving telecom landscape. His insights and advice offer valuable guidance for aspiring entrepreneurs aiming to make their mark in the dynamic telecom industry. Telcom is at the center of an exciting evolution which sees business being truly globalized - the next step in industrialization. Protecting critical business tools, collaboration apps, and client data is a priority for Nassar. Investing in cybersecurity measures, such as firewalls, anti-malware software, and reliable VPNs, ensures data protection. Cloud migration provides anytime, anywhere access, allowing the company to scale easily based on operational needs. Data Visualization and Informed Decision-Making Extracting patterns from raw data using visualization tools enables informed decision-making. Abdallah utilizes these tools to optimize product distribution and enhance operational efficiency. ‘‘ Advice for Budding Entrepreneurs in the Telecom Industry Market Research and Solid Business Planning Abdallah advises aspiring entrepreneurs to conduct 07 08 www.ciobusinessworld.com www.ciobusinessworld.com

A industry. With over 20 years of experience, Mr. Nassar's journey is one marked by resilience, strategic acumen, and an unwavering commitment to excellence. In this cover story, we delve into his path to leadership, the challenges he has overcome, the growth and impact of AWCC under his tenure, and his vision for the future. Integrity and Ethical Leadership bdallah Nassar, Vice President for Technology and Operations at Afghan Wireless Communication Company (AWCC), stands as a formidable figure in the telecom Leading by example, Abdallah consistently demonstrates integrity and ethical behavior. This approach has earned him immense respect within the organization and the industry at large. His ability to balance technical expertise with people management has been crucial in navigating office politics and making informed decisions under uncertainty. Resilience and adaptability are key traits that have defined Nassar's leadership journey. He has successfully managed diverse teams, fostering collaboration and inclusion despite varying backgrounds and work styles. Balancing work and personal life has also been a priority for Nassar, ensuring well-being while meeting professional demands. Overcoming Challenges and Establishing Authority Abdallah Nassar's rise to his current position is a testament to his dedication and ability to navigate the complexities of the telecom industry. His journey began with a foundational focus on continuous learning and growth. As he transitioned from an individual contributor to a leader, Abdallah faced the challenge of establishing authority. Demonstrating expertise and confidence, he quickly gained the respect of his peers and subordinates. Abdallah emphasizes the importance of building strong relationships within the team. By connecting with team members on a personal level, he fostered an environment of trust, open communication, and collaboration. His leadership style is characterized by setting clear goals and driving performance, consistently delivering tangible outcomes that benefit the organization. ‘‘ Pioneering Telecom Services in Afghanistan Afghan Wireless Communication Company (AWCC) is a trailblazer in the Afghan telecom industry, being the first to launch LTE services in the country. Covering all 34 provinces, AWCC provides HD voice and LTE services, significantly enhancing connectivity across Afghanistan. In 2023, despite Afghanistan's challenging economic conditions, AWCC saw a remarkable increase in its monthly active user base from 3.57 million to 4.00 million. The data user base grew by 20%, and data usage per user increased by 12%. Monthly revenue also saw a significant rise, reaching over 1 billion AFN from around 800 million AFN in 2022. I always kept seeking opportunities to shape industry trends and policies by Contributing to the company's strategic direction COVER STORY Commitment to Accessibility and Affordability AWCC has made substantial efforts to reduce product prices, decreasing data and voice prices by 64% and 79% respectively since 2016. This reduction has led to a significant increase in usage. The company has also expanded its coverage to many districts previously devoid of telecom services, ensuring product availability throughout Afghanistan. AWCC's commitment to social responsibility is evident through various initiatives. The company has donated over 3 million AFN to treat children with heart disease and provided significant aid during the month of Ramadan. In response to the devastating earthquakes in 2023, AWCC, along with the Bayat Foundation, provided ‘‘ Abdallah Nassar Vice President for Technology and Operations Afghan Wireless Communication Company 03 04 www.ciobusinessworld.com Talent Development and Customer Experience Accelerating and Driving Change hot meals to affected families and established communication facilities for aid organizations and families. Investing in employee training and skill development is a priority for Nassar, as he aims to cultivate a high-performing team. Prioritizing exceptional customer service, he focuses on enhancing the user experience through personalized solutions. To accelerate and drive change, Abdallah develops a clear vision for the desired future state and communicates this vision to stakeholders. Effective communication is a key success factor, regularly updating on progress and addressing concerns to minimize resistance. Support for Afghan Refugees With the forced return of Afghan refugees from Pakistan, AWCC has taken swift action to support these individuals by providing food, basic medical services, free telecommunication, and internet services. The company distributed free SIMs with voice and data bundles to help refugees stay connected with their loved ones. In August 2023, AWCC celebrated its 25th anniversary with a major event, offering 25% extra benefits on key voice and data products. The campaign, themed “Growing Stronger Together,” achieved a reach of 85 million and 48 million engagements within a month. Envisioning the Future and Driving Change Continuous Learning and Strategic Impact Crafting a Detailed Plan and Addressing Resistance Abdallah crafts a detailed change management plan with specific tasks, timelines, and resources. Setting measurable goals to track progress, he identifies potential resistance points and engages stakeholders early in the decision-making process, addressing concerns proactively. In the near future, Abdallah envisions himself continuously learning and growing, staying updated with industry trends, technologies, and management practices. He aims to influence organizational strategy and decision-making, contributing to AWCC's success through innovative ideas and effective execution. Collaboration and Work-Life Balance ‘‘ Providing Training and Support Clear and Effective Communication Building strong relationships with peers, mentors, and industry leaders is crucial for Nassar. He collaborates across functions and organizations for mutual growth while prioritizing well- being and maintaining a healthy work-life balance. Providing training programs to equip employees with necessary skills is essential for Nassar. He offers ongoing support during transitions, ensuring smooth and effective implementation of changes. 11 www.ciobusinessworld.com Abdallah believes that clear and effective communication is the cornerstone of building and managing a motivated team. By articulating strategic goals clearly and detailing the specific tasks and processes required, he ensures alignment among team members. Abdallah focuses on developing self- awareness, empathy, and social skills to motivate and influence others effectively. Avoiding micromanagement, he delegates tasks based on team members' strengths and empowers them to make decisions. He also encourages team members to approach him with questions or concerns, addressing issues promptly to prevent escalation. Future Goals and Vision for Afghan Wireless Communication Company Balancing Professional Commitments and Personal Life Defining Boundaries and Prioritizing Tasks To reach each and every individual in Afghanistan, AWCC has assured its product availability throughout the country Balancing professional commitments and personal life is crucial for Nassar's long-term success and well- being. He defines clear boundaries by setting limits on work hours and protecting personal time. Prioritizing tasks, he allocates time for essential tasks at work and balances professional responsibilities with personal commitments. Delegating Responsibilities and Practicing Self-Care Delegating tasks at work frees up time for higher- priority projects, and involving family members in managing household tasks helps maintain balance. Practicing self-care by prioritizing physical health, mental well-being, and relaxation through regular exercise, meditation, and hobbies is essential for Nassar. Looking ahead, Abdallah envisions continuous growth and impact for himself and AWCC. He aims to mentor and develop future leaders within the organization, cultivating a legacy of effective leadership. Seeking opportunities to shape industry trends and policies, Abdallah contributes to the company's strategic direction and expands his influence beyond his immediate team. Abdallah emphasizes the importance of strategic leadership in developing a clear vision for AWCC's growth and sustainability. Aligning strategies with industry trends, technological advancements, and customer needs, he fosters a culture of innovation within the organization. ‘‘ Values and Work Culture at Afghan Wireless Communication Company Innovation, Quality, and Reliability AWCC's success is driven by a strong culture that shapes business outcomes and employee satisfaction. 05 06 www.ciobusinessworld.com www.ciobusinessworld.com thorough market research to understand their target audience, their needs, and preferences. Creating a well-structured business plan outlining goals, strategies, financial projections, and potential obstacles is essential for success. Bringing Change to the Telecom Industry Embracing Change and Transformation The company values innovation, quality, and reliability, encouraging employees to stay ahead of the curve by acquiring new skills and adapting to evolving market demands. Abdallah recognizes that the telecom industry faces significant challenges and opportunities. Embracing change and transformation is crucial for staying competitive and relevant. By accelerating the deployment of 5G networks and exploring innovative use cases, the industry can enable seamless digital interactions, autonomous vehicles, and robotic surgery. Collaboration, Transparency, and Agility Financial Management and Marketing Strategies Collaboration and teamwork are fundamental at AWCC, with cross-functional teams working together to achieve common goals. Transparency and trust are fostered through open communication, while agility and adaptability enable quick decision-making and implementation. Keeping track of expenses, revenues, and investments through effective financial management is crucial. Entrepreneurs should invest in marketing and branding strategies aligned with their audience, effectively communicating their unique value proposition. Customer-Centric Innovation and Technology Ecosystems Employee Well-Being and Continuous Learning Prioritizing customer experiences and redefining service delivery and value capture models are essential for success. Fostering collaboration with ecosystem partners, such as startups and tech companies, and leveraging AI, big data, and IoT for sustainable growth are key strategies for Nassar . Leveraging Technological Advancements Workflow Automation and Real-Time Data Analysis AWCC prioritizes employee well-being and continuous learning, investing in training and development programs. A diverse workforce brings varied perspectives, fueling innovation and driving the company's growth. Adaptability and Continuous Learning Customer-Centric Approach and Market Responsiveness ‘‘ Staying updated on industry trends and technological advancements is vital. Abdallah encourages entrepreneurs to be open to learning from failures and adjusting their approach. Building a strong network of peers, mentors, and industry leaders provides valuable support and insights. A customer-centric approach is central to AWCC's operations, prioritizing reliability, seamless connectivity, and excellent service. The company swiftly adapts to technological shifts and changing customer needs, maintaining flexibility and agile processes. Staying ahead in the telecom industry requires leveraging technological advancements to make solutions resourceful. Automating repetitive processes boosts efficiency, freeing up human resources for more critical tasks. Organizing and extracting actionable insights from consumer data through real-time data analysis informs decision-making. Cybersecurity Improvements and Cloud Migration Abdallah Nassar's journey from a dedicated professional to a visionary leader at Afghan Wireless Communication Company exemplifies resilience, strategic thinking, and a commitment to excellence. Under his leadership, AWCC has achieved significant growth, expanded its coverage, and made a profound impact on the community through its social responsibility initiatives. Nassar's vision for the future, emphasis on continuous learning, and focus on innovation and customer-centric solutions position AWCC for sustained success in the evolving telecom landscape. His insights and advice offer valuable guidance for aspiring entrepreneurs aiming to make their mark in the dynamic telecom industry. Telcom is at the center of an exciting evolution which sees business being truly globalized - the next step in industrialization. Protecting critical business tools, collaboration apps, and client data is a priority for Nassar. Investing in cybersecurity measures, such as firewalls, anti-malware software, and reliable VPNs, ensures data protection. Cloud migration provides anytime, anywhere access, allowing the company to scale easily based on operational needs. Data Visualization and Informed Decision-Making Extracting patterns from raw data using visualization tools enables informed decision-making. Abdallah utilizes these tools to optimize product distribution and enhance operational efficiency. ‘‘ Advice for Budding Entrepreneurs in the Telecom Industry Market Research and Solid Business Planning Abdallah advises aspiring entrepreneurs to conduct 07 08 www.ciobusinessworld.com www.ciobusinessworld.com

A industry. With over 20 years of experience, Mr. Nassar's journey is one marked by resilience, strategic acumen, and an unwavering commitment to excellence. In this cover story, we delve into his path to leadership, the challenges he has overcome, the growth and impact of AWCC under his tenure, and his vision for the future. Integrity and Ethical Leadership bdallah Nassar, Vice President for Technology and Operations at Afghan Wireless Communication Company (AWCC), stands as a formidable figure in the telecom Leading by example, Abdallah consistently demonstrates integrity and ethical behavior. This approach has earned him immense respect within the organization and the industry at large. His ability to balance technical expertise with people management has been crucial in navigating office politics and making informed decisions under uncertainty. Resilience and adaptability are key traits that have defined Nassar's leadership journey. He has successfully managed diverse teams, fostering collaboration and inclusion despite varying backgrounds and work styles. Balancing work and personal life has also been a priority for Nassar, ensuring well-being while meeting professional demands. Overcoming Challenges and Establishing Authority Abdallah Nassar's rise to his current position is a testament to his dedication and ability to navigate the complexities of the telecom industry. His journey began with a foundational focus on continuous learning and growth. As he transitioned from an individual contributor to a leader, Abdallah faced the challenge of establishing authority. Demonstrating expertise and confidence, he quickly gained the respect of his peers and subordinates. Abdallah emphasizes the importance of building strong relationships within the team. By connecting with team members on a personal level, he fostered an environment of trust, open communication, and collaboration. His leadership style is characterized by setting clear goals and driving performance, consistently delivering tangible outcomes that benefit the organization. ‘‘ Pioneering Telecom Services in Afghanistan 04 www.ciobusinessworld.com Afghan Wireless Communication Company (AWCC) is a trailblazer in the Afghan telecom industry, being the first to launch LTE services in the country. Covering all 34 provinces, AWCC provides HD voice and LTE services, significantly enhancing connectivity across Afghanistan. In 2023, despite Afghanistan's challenging economic conditions, AWCC saw a remarkable increase in its monthly active user base from 3.57 million to 4.00 million. The data user base grew by 20%, and data usage per user increased by 12%. Monthly revenue also saw a significant rise, reaching over 1 billion AFN from around 800 million AFN in 2022. I always kept seeking opportunities to shape industry trends and policies by Contributing to the company's strategic direction Talent Development and Customer Experience Accelerating and Driving Change hot meals to affected families and established communication facilities for aid organizations and families. Commitment to Accessibility and Affordability Investing in employee training and skill development is a priority for Nassar, as he aims to cultivate a high-performing team. Prioritizing exceptional customer service, he focuses on enhancing the user experience through personalized solutions. To accelerate and drive change, Abdallah develops a clear vision for the desired future state and communicates this vision to stakeholders. Effective communication is a key success factor, regularly updating on progress and addressing concerns to minimize resistance. AWCC has made substantial efforts to reduce product prices, decreasing data and voice prices by 64% and 79% respectively since 2016. This reduction has led to a significant increase in usage. The company has also expanded its coverage to many districts previously devoid of telecom services, ensuring product availability throughout Afghanistan. AWCC's commitment to social responsibility is evident through various initiatives. The company has donated over 3 million AFN to treat children with heart disease and provided significant aid during the month of Ramadan. In response to the devastating earthquakes in 2023, AWCC, along with the Bayat Foundation, provided Support for Afghan Refugees With the forced return of Afghan refugees from Pakistan, AWCC has taken swift action to support these individuals by providing food, basic medical services, free telecommunication, and internet services. The company distributed free SIMs with voice and data bundles to help refugees stay connected with their loved ones. In August 2023, AWCC celebrated its 25th anniversary with a major event, offering 25% extra benefits on key voice and data products. The campaign, themed “Growing Stronger Together,” achieved a reach of 85 million and 48 million engagements within a month. Envisioning the Future and Driving Change Continuous Learning and Strategic Impact ‘‘ Crafting a Detailed Plan and Addressing Resistance Abdallah crafts a detailed change management plan with specific tasks, timelines, and resources. Setting measurable goals to track progress, he identifies potential resistance points and engages stakeholders early in the decision-making process, addressing concerns proactively. In the near future, Abdallah envisions himself continuously learning and growing, staying updated with industry trends, technologies, and management practices. He aims to influence organizational strategy and decision-making, contributing to AWCC's success through innovative ideas and effective execution. Collaboration and Work-Life Balance ‘‘ Providing Training and Support Clear and Effective Communication Building strong relationships with peers, mentors, and industry leaders is crucial for Nassar. He collaborates across functions and organizations for mutual growth while prioritizing well- being and maintaining a healthy work-life balance. Providing training programs to equip employees with necessary skills is essential for Nassar. He offers ongoing support during transitions, ensuring smooth and effective implementation of changes. 12 Abdallah believes that clear and effective communication is the cornerstone of building and managing a motivated team. By articulating strategic goals clearly and detailing the specific tasks and processes required, he ensures alignment among team members. Abdallah focuses on developing self- awareness, empathy, and social skills to motivate and influence others effectively. Avoiding micromanagement, he delegates tasks based on team members' strengths and empowers them to make decisions. He also encourages team members to approach him with questions or concerns, addressing issues promptly to prevent escalation. Future Goals and Vision for Afghan Wireless Communication Company Balancing Professional Commitments and Personal Life Defining Boundaries and Prioritizing Tasks To reach each and every individual in Afghanistan, AWCC has assured its product availability throughout the country Balancing professional commitments and personal life is crucial for Nassar's long-term success and well- being. He defines clear boundaries by setting limits on work hours and protecting personal time. Prioritizing tasks, he allocates time for essential tasks at work and balances professional responsibilities with personal commitments. Delegating Responsibilities and Practicing Self-Care Delegating tasks at work frees up time for higher- priority projects, and involving family members in managing household tasks helps maintain balance. Practicing self-care by prioritizing physical health, mental well-being, and relaxation through regular exercise, meditation, and hobbies is essential for Nassar. Looking ahead, Abdallah envisions continuous growth and impact for himself and AWCC. He aims to mentor and develop future leaders within the organization, cultivating a legacy of effective leadership. Seeking opportunities to shape industry trends and policies, Abdallah contributes to the company's strategic direction and expands his influence beyond his immediate team. Abdallah emphasizes the importance of strategic leadership in developing a clear vision for AWCC's growth and sustainability. Aligning strategies with industry trends, technological advancements, and customer needs, he fosters a culture of innovation within the organization. ‘‘ Values and Work Culture at Afghan Wireless Communication Company Innovation, Quality, and Reliability AWCC's success is driven by a strong culture that shapes business outcomes and employee satisfaction. 05 06 www.ciobusinessworld.com www.ciobusinessworld.com thorough market research to understand their target audience, their needs, and preferences. Creating a well-structured business plan outlining goals, strategies, financial projections, and potential obstacles is essential for success. Bringing Change to the Telecom Industry Embracing Change and Transformation The company values innovation, quality, and reliability, encouraging employees to stay ahead of the curve by acquiring new skills and adapting to evolving market demands. Abdallah recognizes that the telecom industry faces significant challenges and opportunities. Embracing change and transformation is crucial for staying competitive and relevant. By accelerating the deployment of 5G networks and exploring innovative use cases, the industry can enable seamless digital interactions, autonomous vehicles, and robotic surgery. Collaboration, Transparency, and Agility Financial Management and Marketing Strategies Collaboration and teamwork are fundamental at AWCC, with cross-functional teams working together to achieve common goals. Transparency and trust are fostered through open communication, while agility and adaptability enable quick decision-making and implementation. Keeping track of expenses, revenues, and investments through effective financial management is crucial. Entrepreneurs should invest in marketing and branding strategies aligned with their audience, effectively communicating their unique value proposition. Customer-Centric Innovation and Technology Ecosystems Employee Well-Being and Continuous Learning Prioritizing customer experiences and redefining service delivery and value capture models are essential for success. Fostering collaboration with ecosystem partners, such as startups and tech companies, and leveraging AI, big data, and IoT for sustainable growth are key strategies for Nassar . Leveraging Technological Advancements Workflow Automation and Real-Time Data Analysis AWCC prioritizes employee well-being and continuous learning, investing in training and development programs. A diverse workforce brings varied perspectives, fueling innovation and driving the company's growth. Adaptability and Continuous Learning Customer-Centric Approach and Market Responsiveness ‘‘ Staying updated on industry trends and technological advancements is vital. Abdallah encourages entrepreneurs to be open to learning from failures and adjusting their approach. Building a strong network of peers, mentors, and industry leaders provides valuable support and insights. A customer-centric approach is central to AWCC's operations, prioritizing reliability, seamless connectivity, and excellent service. The company swiftly adapts to technological shifts and changing customer needs, maintaining flexibility and agile processes. Staying ahead in the telecom industry requires leveraging technological advancements to make solutions resourceful. Automating repetitive processes boosts efficiency, freeing up human resources for more critical tasks. Organizing and extracting actionable insights from consumer data through real-time data analysis informs decision-making. Cybersecurity Improvements and Cloud Migration Abdallah Nassar's journey from a dedicated professional to a visionary leader at Afghan Wireless Communication Company exemplifies resilience, strategic thinking, and a commitment to excellence. Under his leadership, AWCC has achieved significant growth, expanded its coverage, and made a profound impact on the community through its social responsibility initiatives. Nassar's vision for the future, emphasis on continuous learning, and focus on innovation and customer-centric solutions position AWCC for sustained success in the evolving telecom landscape. His insights and advice offer valuable guidance for aspiring entrepreneurs aiming to make their mark in the dynamic telecom industry. Telcom is at the center of an exciting evolution which sees business being truly globalized - the next step in industrialization. Protecting critical business tools, collaboration apps, and client data is a priority for Nassar. Investing in cybersecurity measures, such as firewalls, anti-malware software, and reliable VPNs, ensures data protection. Cloud migration provides anytime, anywhere access, allowing the company to scale easily based on operational needs. Data Visualization and Informed Decision-Making Extracting patterns from raw data using visualization tools enables informed decision-making. Abdallah utilizes these tools to optimize product distribution and enhance operational efficiency. ‘‘ Advice for Budding Entrepreneurs in the Telecom Industry Market Research and Solid Business Planning Abdallah advises aspiring entrepreneurs to conduct 07 08 www.ciobusinessworld.com www.ciobusinessworld.com

Talent Development and Customer Experience Accelerating and Driving Change hot meals to affected families and established communication facilities for aid organizations and families. Investing in employee training and skill development is a priority for Nassar, as he aims to cultivate a high-performing team. Prioritizing exceptional customer service, he focuses on enhancing the user experience through personalized solutions. To accelerate and drive change, Abdallah develops a clear vision for the desired future state and communicates this vision to stakeholders. Effective communication is a key success factor, regularly updating on progress and addressing concerns to minimize resistance. Support for Afghan Refugees With the forced return of Afghan refugees from Pakistan, AWCC has taken swift action to support these individuals by providing food, basic medical services, free telecommunication, and internet services. The company distributed free SIMs with voice and data bundles to help refugees stay connected with their loved ones. In August 2023, AWCC celebrated its 25th anniversary with a major event, offering 25% extra benefits on key voice and data products. The campaign, themed “Growing Stronger Together,” achieved a reach of 85 million and 48 million engagements within a month. Envisioning the Future and Driving Change Continuous Learning and Strategic Impact Crafting a Detailed Plan and Addressing Resistance Abdallah crafts a detailed change management plan with specific tasks, timelines, and resources. Setting measurable goals to track progress, he identifies potential resistance points and engages stakeholders early in the decision-making process, addressing concerns proactively. In the near future, Abdallah envisions himself continuously learning and growing, staying updated with industry trends, technologies, and management practices. He aims to influence organizational strategy and decision-making, contributing to AWCC's success through innovative ideas and effective execution. Collaboration and Work-Life Balance ‘‘ Providing Training and Support Clear and Effective Communication Building strong relationships with peers, mentors, and industry leaders is crucial for Nassar. He collaborates across functions and organizations for mutual growth while prioritizing well- being and maintaining a healthy work-life balance. Providing training programs to equip employees with necessary skills is essential for Nassar. He offers ongoing support during transitions, ensuring smooth and effective implementation of changes. 13 www.ciobusinessworld.com Abdallah believes that clear and effective communication is the cornerstone of building and managing a motivated team. By articulating strategic goals clearly and detailing the specific tasks and processes required, he ensures alignment among team members. Abdallah focuses on developing self- awareness, empathy, and social skills to motivate and influence others effectively. Avoiding micromanagement, he delegates tasks based on team members' strengths and empowers them to make decisions. He also encourages team members to approach him with questions or concerns, addressing issues promptly to prevent escalation. Future Goals and Vision for Afghan Wireless Communication Company Balancing Professional Commitments and Personal Life Defining Boundaries and Prioritizing Tasks To reach each and every individual in Afghanistan, AWCC has assured its product availability throughout the country Balancing professional commitments and personal life is crucial for Nassar's long-term success and well- being. He defines clear boundaries by setting limits on work hours and protecting personal time. Prioritizing tasks, he allocates time for essential tasks at work and balances professional responsibilities with personal commitments. Delegating Responsibilities and Practicing Self-Care Delegating tasks at work frees up time for higher- priority projects, and involving family members in managing household tasks helps maintain balance. Practicing self-care by prioritizing physical health, mental well-being, and relaxation through regular exercise, meditation, and hobbies is essential for Nassar. Looking ahead, Abdallah envisions continuous growth and impact for himself and AWCC. He aims to mentor and develop future leaders within the organization, cultivating a legacy of effective leadership. Seeking opportunities to shape industry trends and policies, Abdallah contributes to the company's strategic direction and expands his influence beyond his immediate team. Abdallah emphasizes the importance of strategic leadership in developing a clear vision for AWCC's growth and sustainability. Aligning strategies with industry trends, technological advancements, and customer needs, he fosters a culture of innovation within the organization. ‘‘ Values and Work Culture at Afghan Wireless Communication Company Innovation, Quality, and Reliability AWCC's success is driven by a strong culture that shapes business outcomes and employee satisfaction. 05 06 www.ciobusinessworld.com www.ciobusinessworld.com thorough market research to understand their target audience, their needs, and preferences. Creating a well-structured business plan outlining goals, strategies, financial projections, and potential obstacles is essential for success. Bringing Change to the Telecom Industry Embracing Change and Transformation The company values innovation, quality, and reliability, encouraging employees to stay ahead of the curve by acquiring new skills and adapting to evolving market demands. Abdallah recognizes that the telecom industry faces significant challenges and opportunities. Embracing change and transformation is crucial for staying competitive and relevant. By accelerating the deployment of 5G networks and exploring innovative use cases, the industry can enable seamless digital interactions, autonomous vehicles, and robotic surgery. Collaboration, Transparency, and Agility Financial Management and Marketing Strategies Collaboration and teamwork are fundamental at AWCC, with cross-functional teams working together to achieve common goals. Transparency and trust are fostered through open communication, while agility and adaptability enable quick decision-making and implementation. Keeping track of expenses, revenues, and investments through effective financial management is crucial. Entrepreneurs should invest in marketing and branding strategies aligned with their audience, effectively communicating their unique value proposition. Customer-Centric Innovation and Technology Ecosystems Employee Well-Being and Continuous Learning Prioritizing customer experiences and redefining service delivery and value capture models are essential for success. Fostering collaboration with ecosystem partners, such as startups and tech companies, and leveraging AI, big data, and IoT for sustainable growth are key strategies for Nassar . Leveraging Technological Advancements Workflow Automation and Real-Time Data Analysis AWCC prioritizes employee well-being and continuous learning, investing in training and development programs. A diverse workforce brings varied perspectives, fueling innovation and driving the company's growth. Adaptability and Continuous Learning Customer-Centric Approach and Market Responsiveness ‘‘ Staying updated on industry trends and technological advancements is vital. Abdallah encourages entrepreneurs to be open to learning from failures and adjusting their approach. Building a strong network of peers, mentors, and industry leaders provides valuable support and insights. A customer-centric approach is central to AWCC's operations, prioritizing reliability, seamless connectivity, and excellent service. The company swiftly adapts to technological shifts and changing customer needs, maintaining flexibility and agile processes. Staying ahead in the telecom industry requires leveraging technological advancements to make solutions resourceful. Automating repetitive processes boosts efficiency, freeing up human resources for more critical tasks. Organizing and extracting actionable insights from consumer data through real-time data analysis informs decision-making. Cybersecurity Improvements and Cloud Migration Abdallah Nassar's journey from a dedicated professional to a visionary leader at Afghan Wireless Communication Company exemplifies resilience, strategic thinking, and a commitment to excellence. Under his leadership, AWCC has achieved significant growth, expanded its coverage, and made a profound impact on the community through its social responsibility initiatives. Nassar's vision for the future, emphasis on continuous learning, and focus on innovation and customer-centric solutions position AWCC for sustained success in the evolving telecom landscape. His insights and advice offer valuable guidance for aspiring entrepreneurs aiming to make their mark in the dynamic telecom industry. Telcom is at the center of an exciting evolution which sees business being truly globalized - the next step in industrialization. Protecting critical business tools, collaboration apps, and client data is a priority for Nassar. Investing in cybersecurity measures, such as firewalls, anti-malware software, and reliable VPNs, ensures data protection. Cloud migration provides anytime, anywhere access, allowing the company to scale easily based on operational needs. Data Visualization and Informed Decision-Making Extracting patterns from raw data using visualization tools enables informed decision-making. Abdallah utilizes these tools to optimize product distribution and enhance operational efficiency. ‘‘ Advice for Budding Entrepreneurs in the Telecom Industry Market Research and Solid Business Planning Abdallah advises aspiring entrepreneurs to conduct 07 08 www.ciobusinessworld.com www.ciobusinessworld.com

hot meals to affected families and established communication facilities for aid organizations and families. Support for Afghan Refugees With the forced return of Afghan refugees from Pakistan, AWCC has taken swift action to support these individuals by providing food, basic medical services, free telecommunication, and internet services. The company distributed free SIMs with voice and data bundles to help refugees stay connected with their loved ones. In August 2023, AWCC celebrated its 25th anniversary with a major event, offering 25% extra benefits on key voice and data products. The campaign, themed “Growing Stronger Together,” achieved a reach of 85 million and 48 million engagements within a month. Clear and Effective Communication Abdallah believes that clear and effective communication is the cornerstone of building and managing a motivated team. By articulating strategic goals clearly and detailing the specific tasks and processes required, he ensures alignment among team members. Abdallah focuses on developing self- awareness, empathy, and social skills to motivate and influence others effectively. Avoiding micromanagement, he delegates tasks based on team members' strengths and empowers them to make decisions. He also encourages team members to approach him with questions or concerns, addressing issues promptly to prevent escalation. Future Goals and Vision for Afghan Wireless Communication Company Talent Development and Customer Experience Accelerating and Driving Change Investing in employee training and skill development is a priority for Nassar, as he aims to cultivate a high-performing team. Prioritizing exceptional customer service, he focuses on enhancing the user experience through personalized solutions. To accelerate and drive change, Abdallah develops a clear vision for the desired future state and communicates this vision to stakeholders. Effective communication is a key success factor, regularly updating on progress and addressing concerns to minimize resistance. Looking ahead, Abdallah envisions continuous growth and impact for himself and AWCC. He aims to mentor and develop future leaders within the organization, cultivating a legacy of effective leadership. Seeking opportunities to shape industry trends and policies, Abdallah contributes to the company's strategic direction and expands his influence beyond his immediate team. Abdallah emphasizes the importance of strategic leadership in developing a clear vision for AWCC's growth and sustainability. Aligning strategies with industry trends, technological advancements, and customer needs, he fosters a culture of innovation within the organization. Envisioning the Future and Driving Change Continuous Learning and Strategic Impact Crafting a Detailed Plan and Addressing Resistance Abdallah crafts a detailed change management plan with specific tasks, timelines, and resources. Setting measurable goals to track progress, he identifies potential resistance points and engages stakeholders early in the decision-making process, addressing concerns proactively. In the near future, Abdallah envisions himself continuously learning and growing, staying updated with industry trends, technologies, and management practices. He aims to influence organizational strategy and decision-making, contributing to AWCC's success through innovative ideas and effective execution. Collaboration and Work-Life Balance ‘‘ Providing Training and Support Building strong relationships with peers, mentors, and industry leaders is crucial for Nassar. He collaborates across functions and organizations for mutual growth while prioritizing well- being and maintaining a healthy work-life balance. Providing training programs to equip employees with necessary skills is essential for Nassar. He offers ongoing support during transitions, ensuring smooth and effective implementation of changes. 14 Balancing Professional Commitments and Personal Life Defining Boundaries and Prioritizing Tasks To reach each and every individual in Afghanistan, AWCC has assured its product availability throughout the country Balancing professional commitments and personal life is crucial for Nassar's long-term success and well- being. He defines clear boundaries by setting limits on work hours and protecting personal time. Prioritizing tasks, he allocates time for essential tasks at work and balances professional responsibilities with personal commitments. Delegating Responsibilities and Practicing Self-Care Delegating tasks at work frees up time for higher- priority projects, and involving family members in managing household tasks helps maintain balance. Practicing self-care by prioritizing physical health, mental well-being, and relaxation through regular exercise, meditation, and hobbies is essential for Nassar. ‘‘ Values and Work Culture at Afghan Wireless Communication Company Innovation, Quality, and Reliability AWCC's success is driven by a strong culture that shapes business outcomes and employee satisfaction. 06 www.ciobusinessworld.com www.ciobusinessworld.com thorough market research to understand their target audience, their needs, and preferences. Creating a well-structured business plan outlining goals, strategies, financial projections, and potential obstacles is essential for success. Bringing Change to the Telecom Industry Embracing Change and Transformation The company values innovation, quality, and reliability, encouraging employees to stay ahead of the curve by acquiring new skills and adapting to evolving market demands. Abdallah recognizes that the telecom industry faces significant challenges and opportunities. Embracing change and transformation is crucial for staying competitive and relevant. By accelerating the deployment of 5G networks and exploring innovative use cases, the industry can enable seamless digital interactions, autonomous vehicles, and robotic surgery. Collaboration, Transparency, and Agility Financial Management and Marketing Strategies Collaboration and teamwork are fundamental at AWCC, with cross-functional teams working together to achieve common goals. Transparency and trust are fostered through open communication, while agility and adaptability enable quick decision-making and implementation. Keeping track of expenses, revenues, and investments through effective financial management is crucial. Entrepreneurs should invest in marketing and branding strategies aligned with their audience, effectively communicating their unique value proposition. Customer-Centric Innovation and Technology Ecosystems Employee Well-Being and Continuous Learning Prioritizing customer experiences and redefining service delivery and value capture models are essential for success. Fostering collaboration with ecosystem partners, such as startups and tech companies, and leveraging AI, big data, and IoT for sustainable growth are key strategies for Nassar . Leveraging Technological Advancements Workflow Automation and Real-Time Data Analysis AWCC prioritizes employee well-being and continuous learning, investing in training and development programs. A diverse workforce brings varied perspectives, fueling innovation and driving the company's growth. Adaptability and Continuous Learning Customer-Centric Approach and Market Responsiveness ‘‘ Staying updated on industry trends and technological advancements is vital. Abdallah encourages entrepreneurs to be open to learning from failures and adjusting their approach. Building a strong network of peers, mentors, and industry leaders provides valuable support and insights. A customer-centric approach is central to AWCC's operations, prioritizing reliability, seamless connectivity, and excellent service. The company swiftly adapts to technological shifts and changing customer needs, maintaining flexibility and agile processes. Staying ahead in the telecom industry requires leveraging technological advancements to make solutions resourceful. Automating repetitive processes boosts efficiency, freeing up human resources for more critical tasks. Organizing and extracting actionable insights from consumer data through real-time data analysis informs decision-making. Cybersecurity Improvements and Cloud Migration Abdallah Nassar's journey from a dedicated professional to a visionary leader at Afghan Wireless Communication Company exemplifies resilience, strategic thinking, and a commitment to excellence. Under his leadership, AWCC has achieved significant growth, expanded its coverage, and made a profound impact on the community through its social responsibility initiatives. Nassar's vision for the future, emphasis on continuous learning, and focus on innovation and customer-centric solutions position AWCC for sustained success in the evolving telecom landscape. His insights and advice offer valuable guidance for aspiring entrepreneurs aiming to make their mark in the dynamic telecom industry. Telcom is at the center of an exciting evolution which sees business being truly globalized - the next step in industrialization. Protecting critical business tools, collaboration apps, and client data is a priority for Nassar. Investing in cybersecurity measures, such as firewalls, anti-malware software, and reliable VPNs, ensures data protection. Cloud migration provides anytime, anywhere access, allowing the company to scale easily based on operational needs. Data Visualization and Informed Decision-Making Extracting patterns from raw data using visualization tools enables informed decision-making. Abdallah utilizes these tools to optimize product distribution and enhance operational efficiency. ‘‘ Advice for Budding Entrepreneurs in the Telecom Industry Market Research and Solid Business Planning Abdallah advises aspiring entrepreneurs to conduct 07 08 www.ciobusinessworld.com www.ciobusinessworld.com

Talent Development and Customer Experience Accelerating and Driving Change Investing in employee training and skill development is a priority for Nassar, as he aims to cultivate a high-performing team. Prioritizing exceptional customer service, he focuses on enhancing the user experience through personalized solutions. To accelerate and drive change, Abdallah develops a clear vision for the desired future state and communicates this vision to stakeholders. Effective communication is a key success factor, regularly updating on progress and addressing concerns to minimize resistance. Envisioning the Future and Driving Change Continuous Learning and Strategic Impact Crafting a Detailed Plan and Addressing Resistance Abdallah crafts a detailed change management plan with specific tasks, timelines, and resources. Setting measurable goals to track progress, he identifies potential resistance points and engages stakeholders early in the decision-making process, addressing concerns proactively. In the near future, Abdallah envisions himself continuously learning and growing, staying updated with industry trends, technologies, and management practices. He aims to influence organizational strategy and decision-making, contributing to AWCC's success through innovative ideas and effective execution. Collaboration and Work-Life Balance ‘‘ Providing Training and Support Building strong relationships with peers, mentors, and industry leaders is crucial for Nassar. He collaborates across functions and organizations for mutual growth while prioritizing well- being and maintaining a healthy work-life balance. Providing training programs to equip employees with necessary skills is essential for Nassar. He offers ongoing support during transitions, ensuring smooth and effective implementation of changes. Balancing Professional Commitments and Personal Life Defining Boundaries and Prioritizing Tasks To reach each and every individual in Afghanistan, AWCC has assured its product availability throughout the country Balancing professional commitments and personal life is crucial for Nassar's long-term success and well- being. He defines clear boundaries by setting limits on work hours and protecting personal time. Prioritizing tasks, he allocates time for essential tasks at work and balances professional responsibilities with personal commitments. Delegating Responsibilities and Practicing Self-Care Delegating tasks at work frees up time for higher- priority projects, and involving family members in managing household tasks helps maintain balance. Practicing self-care by prioritizing physical health, mental well-being, and relaxation through regular exercise, meditation, and hobbies is essential for Nassar. ‘‘ Values and Work Culture at Afghan Wireless Communication Company Innovation, Quality, and Reliability AWCC's success is driven by a strong culture that shapes business outcomes and employee satisfaction. 15 www.ciobusinessworld.com www.ciobusinessworld.com thorough market research to understand their target audience, their needs, and preferences. Creating a well-structured business plan outlining goals, strategies, financial projections, and potential obstacles is essential for success. Bringing Change to the Telecom Industry Embracing Change and Transformation The company values innovation, quality, and reliability, encouraging employees to stay ahead of the curve by acquiring new skills and adapting to evolving market demands. Abdallah recognizes that the telecom industry faces significant challenges and opportunities. Embracing change and transformation is crucial for staying competitive and relevant. By accelerating the deployment of 5G networks and exploring innovative use cases, the industry can enable seamless digital interactions, autonomous vehicles, and robotic surgery. Collaboration, Transparency, and Agility Financial Management and Marketing Strategies Collaboration and teamwork are fundamental at AWCC, with cross-functional teams working together to achieve common goals. Transparency and trust are fostered through open communication, while agility and adaptability enable quick decision-making and implementation. Keeping track of expenses, revenues, and investments through effective financial management is crucial. Entrepreneurs should invest in marketing and branding strategies aligned with their audience, effectively communicating their unique value proposition. Customer-Centric Innovation and Technology Ecosystems Employee Well-Being and Continuous Learning Prioritizing customer experiences and redefining service delivery and value capture models are essential for success. Fostering collaboration with ecosystem partners, such as startups and tech companies, and leveraging AI, big data, and IoT for sustainable growth are key strategies for Nassar . Leveraging Technological Advancements Workflow Automation and Real-Time Data Analysis AWCC prioritizes employee well-being and continuous learning, investing in training and development programs. A diverse workforce brings varied perspectives, fueling innovation and driving the company's growth. Adaptability and Continuous Learning Customer-Centric Approach and Market Responsiveness ‘‘ Staying updated on industry trends and technological advancements is vital. Abdallah encourages entrepreneurs to be open to learning from failures and adjusting their approach. Building a strong network of peers, mentors, and industry leaders provides valuable support and insights. A customer-centric approach is central to AWCC's operations, prioritizing reliability, seamless connectivity, and excellent service. The company swiftly adapts to technological shifts and changing customer needs, maintaining flexibility and agile processes. Staying ahead in the telecom industry requires leveraging technological advancements to make solutions resourceful. Automating repetitive processes boosts efficiency, freeing up human resources for more critical tasks. Organizing and extracting actionable insights from consumer data through real-time data analysis informs decision-making. Cybersecurity Improvements and Cloud Migration Abdallah Nassar's journey from a dedicated professional to a visionary leader at Afghan Wireless Communication Company exemplifies resilience, strategic thinking, and a commitment to excellence. Under his leadership, AWCC has achieved significant growth, expanded its coverage, and made a profound impact on the community through its social responsibility initiatives. Nassar's vision for the future, emphasis on continuous learning, and focus on innovation and customer-centric solutions position AWCC for sustained success in the evolving telecom landscape. His insights and advice offer valuable guidance for aspiring entrepreneurs aiming to make their mark in the dynamic telecom industry. Telcom is at the center of an exciting evolution which sees business being truly globalized - the next step in industrialization. Protecting critical business tools, collaboration apps, and client data is a priority for Nassar. Investing in cybersecurity measures, such as firewalls, anti-malware software, and reliable VPNs, ensures data protection. Cloud migration provides anytime, anywhere access, allowing the company to scale easily based on operational needs. Data Visualization and Informed Decision-Making Extracting patterns from raw data using visualization tools enables informed decision-making. Abdallah utilizes these tools to optimize product distribution and enhance operational efficiency. ‘‘ Advice for Budding Entrepreneurs in the Telecom Industry Market Research and Solid Business Planning Abdallah advises aspiring entrepreneurs to conduct 07 08 www.ciobusinessworld.com www.ciobusinessworld.com

Bringing Change to the Telecom Industry Embracing Change and Transformation The company values innovation, quality, and reliability, encouraging employees to stay ahead of the curve by acquiring new skills and adapting to evolving market demands. Abdallah recognizes that the telecom industry faces significant challenges and opportunities. Embracing change and transformation is crucial for staying competitive and relevant. By accelerating the deployment of 5G networks and exploring innovative use cases, the industry can enable seamless digital interactions, autonomous vehicles, and robotic surgery. Collaboration, Transparency, and Agility Collaboration and teamwork are fundamental at AWCC, with cross-functional teams working together to achieve common goals. Transparency and trust are fostered through open communication, while agility and adaptability enable quick decision-making and implementation. Customer-Centric Innovation and Technology Ecosystems Employee Well-Being and Continuous Learning Prioritizing customer experiences and redefining service delivery and value capture models are essential for success. Fostering collaboration with ecosystem partners, such as startups and tech companies, and leveraging AI, big data, and IoT for sustainable growth are key strategies for Nassar . Leveraging Technological Advancements Workflow Automation and Real-Time Data Analysis AWCC prioritizes employee well-being and continuous learning, investing in training and development programs. A diverse workforce brings varied perspectives, fueling innovation and driving the company's growth. Customer-Centric Approach and Market Responsiveness ‘‘ A customer-centric approach is central to AWCC's operations, prioritizing reliability, seamless connectivity, and excellent service. The company swiftly adapts to technological shifts and changing customer needs, maintaining flexibility and agile processes. Staying ahead in the telecom industry requires leveraging technological advancements to make solutions resourceful. Automating repetitive processes boosts efficiency, freeing up human resources for more critical tasks. Organizing and extracting actionable insights from consumer data through real-time data analysis informs decision-making. Cybersecurity Improvements and Cloud Migration Telcom is at the center of an exciting evolution which sees business being truly globalized - the next step in industrialization. Protecting critical business tools, collaboration apps, and client data is a priority for Nassar. Investing in cybersecurity measures, such as firewalls, anti-malware software, and reliable VPNs, ensures data protection. Cloud migration provides anytime, anywhere access, allowing the company to scale easily based on operational needs. Data Visualization and Informed Decision-Making Extracting patterns from raw data using visualization tools enables informed decision-making. Abdallah utilizes these tools to optimize product distribution and enhance operational efficiency. ‘‘ Advice for Budding Entrepreneurs in the Telecom Industry Market Research and Solid Business Planning Abdallah advises aspiring entrepreneurs to conduct 16 thorough market research to understand their target audience, their needs, and preferences. Creating a well-structured business plan outlining goals, strategies, financial projections, and potential obstacles is essential for success. Financial Management and Marketing Strategies Keeping track of expenses, revenues, and investments through effective financial management is crucial. Entrepreneurs should invest in marketing and branding strategies aligned with their audience, effectively communicating their unique value proposition. Adaptability and Continuous Learning Staying updated on industry trends and technological advancements is vital. Abdallah encourages entrepreneurs to be open to learning from failures and adjusting their approach. Building a strong network of peers, mentors, and industry leaders provides valuable support and insights. Abdallah Nassar's journey from a dedicated professional to a visionary leader at Afghan Wireless Communication Company exemplifies resilience, strategic thinking, and a commitment to excellence. Under his leadership, AWCC has achieved significant growth, expanded its coverage, and made a profound impact on the community through its social responsibility initiatives. Nassar's vision for the future, emphasis on continuous learning, and focus on innovation and customer-centric solutions position AWCC for sustained success in the evolving telecom landscape. His insights and advice offer valuable guidance for aspiring entrepreneurs aiming to make their mark in the dynamic telecom industry. 08 www.ciobusinessworld.com www.ciobusinessworld.com

thorough market research to understand their target audience, their needs, and preferences. Creating a well-structured business plan outlining goals, strategies, financial projections, and potential obstacles is essential for success. Financial Management and Marketing Strategies Keeping track of expenses, revenues, and investments through effective financial management is crucial. Entrepreneurs should invest in marketing and branding strategies aligned with their audience, effectively communicating their unique value proposition. Adaptability and Continuous Learning Staying updated on industry trends and technological advancements is vital. Abdallah encourages entrepreneurs to be open to learning from failures and adjusting their approach. Building a strong network of peers, mentors, and industry leaders provides valuable support and insights. Abdallah Nassar's journey from a dedicated professional to a visionary leader at Afghan Wireless Communication Company exemplifies resilience, strategic thinking, and a commitment to excellence. Under his leadership, AWCC has achieved significant growth, expanded its coverage, and made a profound impact on the community through its social responsibility initiatives. Nassar's vision for the future, emphasis on continuous learning, and focus on innovation and customer-centric solutions position AWCC for sustained success in the evolving telecom landscape. His insights and advice offer valuable guidance for aspiring entrepreneurs aiming to make their mark in the dynamic telecom industry. 17 www.ciobusinessworld.com www.ciobusinessworld.com

ARTICLE efficiently by leveraging the strengths and capabilities of their partners. management and coordination are crucial to ensure that the partnership runs smoothly and achieves its objectives. How Telecom Leaders Are Fostering A New Era Of Partnerships I Telecom leaders are increasingly focusing on strategic alliances and collaborations to drive growth, enhance service offerings, and meet the ever-changing demands of the market. Benefits of Telecom Partnerships • Data security is a significant concern in telecom partnerships. With the increasing amount of data being transmitted and stored, ensuring the security and privacy of this data is paramount. Telecom companies must implement robust security measures and work closely with their partners to protect sensitive information. Ensuring Data Security • Partnerships can lead to increased operational efficiency. By sharing resources, expertise, and infrastructure, telecom companies can reduce costs and improve service delivery. This is particularly important in an industry where maintaining and upgrading network infrastructure can be extremely costly. Increased Efficiency n today's rapidly evolving digital landscape, partnerships are becoming essential for telecom companies aiming to stay competitive and innovative. marketing services. Such partnerships help companies leverage each other's strengths and achieve mutual benefits. Conclusion • Joint ventures involve the creation of a new entity owned by two or more partners. In the telecom sector, joint ventures are often formed to develop and deploy new technologies, such as 5G networks. These partnerships allow companies to share the risks and rewards of large- scale projects. Joint Ventures • Through partnerships, telecom companies can access a wider pool of resources, including technology, talent, and capital. This shared access helps companies innovate more quickly and respond to market changes more effectively. Shared Resources Telecom leaders are fostering a new era of partnerships to drive innovation, expand market reach, and enhance service offerings. These partnerships, whether strategic alliances, joint ventures, or technology collaborations, are crucial for staying competitive in a rapidly evolving industry. Despite the challenges, the benefits of increased efficiency, shared resources, and accelerated growth make partnerships an essential strategy for telecom companies aiming to thrive in the digital age. The Importance of Partnerships in Telecom • Innovation is critical in the telecom industry, where technology is constantly advancing. Partnerships enable telecom companies to combine resources, expertise, and technologies, fostering an environment conducive to innovation. By collaborating with tech companies, startups, and even competitors, telecom firms can develop new products and services more efficiently. Driving Innovation • Partnerships can accelerate growth by opening up new markets and customer segments. By collaborating with international partners, telecom firms can quickly establish a presence in new regions and tap into emerging markets. Additionally, partnerships with technology providers can speed up the development and launch of new service. Accelerated Growth • Technology collaborations involve working with tech companies, research institutions, and startups to develop new technologies. For telecom companies, these collaborations are crucial for staying ahead of technological trends and integrating cutting-edge solutions into their networks and services. Technology Collaborations • Telecom partnerships often focus on expanding market reach. By collaborating with international partners, telecom companies can enter new markets and reach a broader audience. These alliances also help in understanding local market dynamics and regulatory requirements, making expansion smoother and more effective. Expanding Market Reach Key Drivers of Telecom Partnerships Challenges in Telecom Partnerships • The rapid pace of technological advancements is a major driver of telecom partnerships. Technologies like 5G, IoT, and AI require significant investment and expertise, making collaboration an attractive option. By partnering with tech companies and innovators, telecom firms can accelerate the development and deployment of these technologies. Technological Advancements • One of the main challenges in telecom partnerships is aligning the goals of all parties involved. Each partner may have different objectives, priorities, and timelines, making it essential to establish clear, shared goals and effective communication from the outset. Aligning Goals • Partnerships allow telecom companies to enhance their service offerings. By teaming up with content providers, software developers, and cloud service providers, telecom firms can offer bundled services that provide greater value to customers. This not only improves customer satisfaction but also creates new revenue streams. Enhancing Service Offerings • Regulatory changes can also drive partnerships in the telecom industry. As governments worldwide implement new regulations related to data privacy, spectrum allocation, and cybersecurity, telecom companies often partner with legal experts and other telecom firms to navigate these changes effectively. Regulatory Changes Managing Complexity Partnerships can introduce complexity into operations, particularly when they involve multiple partners across different regions and sectors. Effective • Types of Partnerships • Strategic alliances are long-term partnerships where companies work together to achieve specific business objectives. In telecom, these alliances can involve sharing network infrastructure, co-developing technology, or jointly Strategic Alliances • Intense market competition is another key driver of telecom partnerships. To stay competitive, telecom companies need to continuously improve their services and expand their offerings. Partnerships allow them to do this more Market Competition 20

efficiently by leveraging the strengths and capabilities of their partners. management and coordination are crucial to ensure that the partnership runs smoothly and achieves its objectives. Benefits of Telecom Partnerships • Data security is a significant concern in telecom partnerships. With the increasing amount of data being transmitted and stored, ensuring the security and privacy of this data is paramount. Telecom companies must implement robust security measures and work closely with their partners to protect sensitive information. Ensuring Data Security • Partnerships can lead to increased operational efficiency. By sharing resources, expertise, and infrastructure, telecom companies can reduce costs and improve service delivery. This is particularly important in an industry where maintaining and upgrading network infrastructure can be extremely costly. Increased Efficiency Conclusion • Through partnerships, telecom companies can access a wider pool of resources, including technology, talent, and capital. This shared access helps companies innovate more quickly and respond to market changes more effectively. Shared Resources Telecom leaders are fostering a new era of partnerships to drive innovation, expand market reach, and enhance service offerings. These partnerships, whether strategic alliances, joint ventures, or technology collaborations, are crucial for staying competitive in a rapidly evolving industry. Despite the challenges, the benefits of increased efficiency, shared resources, and accelerated growth make partnerships an essential strategy for telecom companies aiming to thrive in the digital age. • Partnerships can accelerate growth by opening up new markets and customer segments. By collaborating with international partners, telecom firms can quickly establish a presence in new regions and tap into emerging markets. Additionally, partnerships with technology providers can speed up the development and launch of new service. Accelerated Growth Challenges in Telecom Partnerships • One of the main challenges in telecom partnerships is aligning the goals of all parties involved. Each partner may have different objectives, priorities, and timelines, making it essential to establish clear, shared goals and effective communication from the outset. Aligning Goals • Managing Complexity Partnerships can introduce complexity into operations, particularly when they involve multiple partners across different regions and sectors. Effective 21 www.ciobusinessworld.com

ARTICLE The Global Rollout of Technology: A Comprehensive Overview 24

T generation of mobile networks, 5G promises to deliver unprecedented speeds, ultra-low latency, and massive connectivity, fundamentally transforming how we communicate and interact with technology. This article explores the multifaceted dimensions of 5G deployment, its transformative potential across industries, the challenges faced, and the future it heralds. he telecommunications landscape is undergoing a seismic shift with the global rollout of 5G technology. As the fifth autonomous systems receive and process information almost instantaneously, improving safety and efficiency. • In manufacturing, 5G supports the concept of Industry 4.0, where factories are smart, connected, and capable of self-optimizing. Machines equipped with sensors can communicate with each other and with central control systems in real-time, leading to optimized production lines, predictive maintenance, and reduced downtime. Manufacturing and Industry 4.0 Introduction to 5G Technology • For the entertainment and media industry, 5G offers ultra-high-definition streaming, virtual reality (VR), and augmented reality (AR) experiences. With 5G, users can enjoy immersive gaming and entertainment experiences with minimal lag and buffer-free streaming of 4K and even 8K content. Entertainment and Media 5G, or fifth-generation mobile network, is the latest iteration in cellular technology, designed to enhance the speed and responsiveness of wireless networks. It promises speeds up to 100 times faster than 4G, with data rates up to 10 Gbps. Moreover, 5G's latency—the delay before data transfer begins—is expected to drop to as low as 1 millisecond, compared to around 50 milliseconds in 4G. This leap in performance is set to revolutionize numerous applications and industries. Infrastructure and Deployment Challenges • The deployment of 5G requires significant investment in infrastructure. Unlike previous generations, 5G operates at higher frequencies, which means its signals do not travel as far and can be easily obstructed by buildings and other obstacles. This necessitates a dense network of small cells, in addition to traditional macro cell towers, to provide comprehensive coverage. The cost of installing and maintaining these small cells, especially in urban areas, is substantial. Significant Infrastructure Investment Transformative Potential Across Industries • In healthcare, 5G enables telemedicine and remote surgery, allowing doctors to perform procedures from afar with near-instantaneous feedback. High-speed, low-latency connections ensure that video consultations are seamless, and critical health data is transmitted in real-time. This can be particularly transformative for rural areas with limited access to medical specialists. Healthcare • Effective deployment of 5G also hinges on the availability of spectrum. Governments and regulatory bodies must allocate appropriate spectrum bands for 5G services. This involves balancing the needs of various stakeholders, including military, satellite, and existing telecom services. Additionally, harmonizing spectrum Spectrum Allocation and Regulation • The automotive industry stands to gain significantly from 5G through the development of autonomous vehicles. These vehicles rely on real- time data transmission for navigation, obstacle detection, and interaction with other vehicles and infrastructure. 5G's low latency ensures that Automotive Industry 25 www.ciobusinessworld.com

Future Prospects and Innovations allocation across countries is crucial for ensuring interoperability and seamless global connectivity. • One of the immediate benefits of 5G is enhanced mobile broadband. Users can experience faster download and upload speeds, improved streaming quality, and better overall connectivity. This will support the growing demand for data-intensive applications, such as video conferencing, cloud gaming, and IoT services. Enhanced Mobile Broadband • The increased connectivity and complexity of 5G networks introduce new security challenges. As more devices and critical infrastructure become connected, the potential attack surface for cyber threats expands. Ensuring robust security measures, such as encryption, network slicing, and continuous monitoring, is essential to protect against cyberattacks and safeguard sensitive data. Security Concerns • 5G is expected to be a catalyst for the widespread adoption of the Internet of Things (IoT). With its ability to support a massive number of connected devices, 5G will enable smart cities, connected homes, and industrial IoT applications. This will lead to improved efficiencies, better resource management, and enhanced quality of life. Internet of Things (IoT) Economic and Social Impact • 5G technology is expected to be a significant driver of economic growth. According to estimates, 5G could add $2.2 trillion to the global economy over the next decade. This growth will be fueled by the creation of new industries, improved efficiencies, and the development of innovative services and applications. Driving Economic Growth • The combination of 5G and artificial intelligence (AI) will drive advancements in automation and machine learning. Real-time data transmission and analysis will enable smarter and more responsive systems in various sectors, including healthcare, manufacturing, and transportation. AI- powered analytics will provide deeper insights and predictive capabilities, enhancing decision- making processes. Artificial Intelligence and Automation • Job Creation and Workforce Transformation The rollout of 5G will create jobs, both directly in the telecommunications sector and indirectly across various industries. However, it will also necessitate a workforce transformation, with demand for new skills in network management, cybersecurity, data analytics, and IoT technologies. Upskilling and reskilling programs will be vital to prepare the workforce for these changes. Conclusion The global rollout of 5G technology marks a significant milestone in the evolution of telecommunications. Its potential to transform industries, drive economic growth, and improve quality of life is immense. However, realizing this potential requires addressing infrastructure, regulatory, and security challenges. As 5G networks continue to expand, they will pave the way for a new era of connectivity, innovation, and digital transformation. The future of 5G is bright, promising to unlock opportunities and create a more connected and efficient world. • 5G has the potential to bridge the digital divide by providing high-speed internet access to underserved and rural areas. By deploying 5G networks in these regions, telecom operators can offer connectivity solutions that enable remote education, telehealth, and economic opportunities, contributing to greater digital inclusion. 26 Bridging the Digital Divide

ARTICLE The Push for Digital Transformation in the Telecom Industry T 2. Leveraging Big Data and Analytics he telecom industry is at the forefront of the digital transformation wave, driven by the need to stay competitive, enhance customer experiences, and streamline operations. This transformation involves leveraging cutting-edge technologies such as artificial intelligence (AI), cloud computing, big data analytics, and the Internet of Things (IoT) to revolutionize how telecom companies operate and deliver services. This article explores the various facets of digital transformation in the telecom industry, highlighting key strategies, benefits, and challenges. Telecom operators generate vast amounts of data from customer interactions, network operations, and service usage. By leveraging big data analytics, companies can gain valuable insights into customer behavior, preferences, and pain points. This data-driven approach enables telecom providers to personalize services, optimize marketing campaigns, and improve customer retention. Predictive analytics also plays a crucial role in network management. By analyzing historical data, telecom operators can forecast network demand, optimize capacity, and enhance service quality. This proactive approach minimizes downtime and ensures a seamless customer experience. Understanding Digital Transformation Digital transformation in the telecom industry refers to the integration of digital technologies into all aspects of operations, fundamentally changing how companies deliver value to customers and manage their businesses. This transformation is not just about adopting new technologies but also about reshaping organizational culture, processes, and customer interactions to thrive in a digital age. 3. Adopting Cloud Computing Cloud computing offers telecom companies the flexibility and scalability needed to handle dynamic workloads and growing data volumes. By migrating to cloud-based infrastructure, telecom operators can reduce capital expenditure on physical hardware and enjoy the benefits of on-demand resources. Key Strategies for Digital Transformation 1. Embracing AI and Automation Cloud computing also supports the development and deployment of new services. Telecom companies can quickly launch and scale applications, reducing time-to- market and enhancing their competitive edge. Additionally, cloud-based platforms facilitate collaboration and innovation by enabling remote access to resources and data. Artificial intelligence (AI) and automation are pivotal in driving digital transformation. Telecom companies use AI to enhance customer service through chatbots and virtual assistants that provide instant support and personalized recommendations. AI also powers predictive maintenance, allowing companies to anticipate and resolve network issues before they impact customers. 4. Implementing IoT Solutions Automation tools streamline routine tasks such as network monitoring, configuration, and billing, reducing human intervention and errors. This not only improves efficiency but also frees up resources for more strategic initiatives. The Internet of Things (IoT) is revolutionizing the telecom industry by enabling the connection and communication of various devices and sensors. Telecom operators are leveraging IoT to create smart cities, connected homes, and industrial IoT applications. 28

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telecom operators rely on outdated technologies that are not compatible with modern digital solutions. Migrating from legacy systems to new platforms requires significant investment, careful planning, and potential disruptions to operations. IoT solutions enhance operational efficiency by providing real-time monitoring and control of network infrastructure. For example, smart meters and sensors can monitor energy consumption, detect anomalies, and optimize resource usage. In the consumer segment, IoT enables innovative services such as home automation, wearable devices, and connected vehicles. 2. Data Security and Privacy As telecom companies collect and analyze vast amounts of customer data, ensuring data security and privacy becomes paramount. Cybersecurity threats, data breaches, and regulatory compliance are significant concerns. Telecom operators must implement robust security measures, encryption protocols, and data governance frameworks to protect sensitive information. Benefits of Digital Transformation 1. Enhanced Customer Experience Digital transformation significantly improves customer experiences by offering personalized, seamless, and convenient interactions. AI-powered chatbots provide instant support, while data analytics enables telecom companies to tailor services to individual preferences. This level of personalization enhances customer satisfaction and loyalty. 3. Skill Gaps and Workforce Transformation Digital transformation necessitates a skilled workforce proficient in emerging technologies such as AI, cloud computing, and data analytics. However, there is often a gap between the existing skill set of employees and the requirements of digital transformation initiatives. Upskilling and reskilling programs are essential to equip employees with the necessary competencies and drive successful transformation. 2. Operational Efficiency and Cost Savings Automation and cloud computing streamline operations, reduce manual intervention, and lower operational costs. Predictive maintenance minimizes network downtime, while efficient resource management optimizes capacity and reduces waste. These efficiencies translate into cost savings and improved profitability. 4. Organizational Culture and Change Management 3. Innovation and Agility Digital transformation involves a cultural shift within organizations. Employees must embrace new ways of working, adopt digital tools, and collaborate across departments. Change management strategies, clear communication, and leadership support are crucial to overcoming resistance and fostering a digital-first mindset. Digital transformation fosters a culture of innovation and agility within telecom companies. Cloud-based platforms and agile development methodologies enable rapid prototyping and deployment of new services. This flexibility allows telecom operators to respond quickly to market changes, customer demands, and emerging opportunities. Conclusion The push for digital transformation in the telecom industry is reshaping how companies operate, interact with customers, and deliver services. By embracing AI, automation, big data, cloud computing, and IoT, telecom operators can enhance customer experiences, improve operational efficiency, and drive innovation. However, successful digital transformation requires addressing challenges related to legacy systems, data security, skill gaps, and organizational culture. As telecom companies navigate this transformative journey, their ability to adapt and leverage digital technologies will determine their success in an increasingly digital world 4. Competitive Advantage Telecom companies that embrace digital transformation gain a competitive edge by differentiating themselves through innovative services and superior customer experiences. By leveraging advanced technologies, they can attract and retain customers, expand their market share, and drive revenue growth. Challenges in Digital Transformation 1. Legacy Systems and Infrastructure One of the primary challenges in digital transformation is the presence of legacy systems and infrastructure. Many 30

ARTICLE • Global Connectivity embracing these innovations, they help their companies transition to new business models and tap into new revenue streams. Visionary Leaders Leading the Telecom Charge Visionary leaders are instrumental in expanding global connectivity. By investing in infrastructure and forming strategic partnerships, they help bridge the digital divide and bring advanced communication services to underserved regions. This expansion of connectivity supports economic development and social inclusion on a global scale. I Key Leadership Qualities n the rapidly evolving telecom industry, visionary leaders play a critical role in driving innovation, strategic growth, and industry transformation. These leaders are at the forefront of developing and implementing cutting-edge technologies, creating new business models, and expanding global connectivity. This article explores the impact of visionary leadership in the telecom sector, highlighting key leadership qualities and their contributions to the industry. • Strategic Thinking Visionary leaders possess strong strategic thinking skills. They can analyze complex market dynamics, anticipate future trends, and develop long-term plans that align with their organization's goals. This strategic mindset enables them to make informed decisions that drive growth and innovation. Future Trends in Telecom Leadership • Continued Innovation Visionary leaders will continue to prioritize innovation in the telecom industry. As technology evolves, they will explore new frontiers such as 6G, edge computing, and quantum communication. Their forward-thinking approach will drive the development of groundbreaking technologies and services that push the boundaries of what is possible. • Adaptability In an industry characterized by rapid change, adaptability is a crucial quality for telecom leaders. Visionary leaders are flexible and open to new ideas, allowing them to pivot quickly in response to emerging trends and technologies. Their ability to adapt ensures that their organizations remain resilient and competitive. Importance of Visionary Leadership • Driving Innovation • Sustainable Practices Visionary leaders are essential for fostering innovation within telecom companies. They have the foresight to anticipate market trends and technological advancements, enabling their organizations to stay ahead of the curve. By promoting a culture of creativity and experimentation, these leaders encourage the development of new technologies and services that can revolutionize the industry. Sustainability is becoming increasingly important in the telecom industry. Visionary leaders are committed to implementing eco-friendly practices, such as reducing energy consumption, utilizing renewable energy sources, and promoting recycling and responsible e-waste management. These efforts contribute to a more sustainable future and enhance the reputation of their organizations. • Customer-Centric Approach A customer-centric approach is essential for success in the telecom industry. Visionary leaders prioritize understanding and meeting the needs of their customers. By focusing on delivering exceptional customer experiences, they build loyalty and drive revenue growth. • Expanding Digital Inclusion Impact on Industry Expanding digital inclusion remains a key focus for visionary leaders. By investing in infrastructure and collaborating with governments and NGOs, they aim to provide affordable and reliable internet access to all. These initiatives help to close the digital divide, empowering individuals and communities with the tools needed for education, healthcare, and economic opportunities. • Strategic Growth • Technological Advancements Strategic growth is another key area where visionary leaders make a significant impact. They identify and capitalize on new business opportunities, whether through mergers and acquisitions, entering emerging markets, or forming strategic partnerships. Their ability to think long-term and make bold decisions drives the sustained growth and competitiveness of their organizations. Visionary leaders drive the adoption of new technologies that transform the telecom industry. Their commitment to innovation leads to the development and deployment of advanced technologies such as 5G, which offers faster speeds, lower latency, and greater connectivity. These advancements enable new applications and services, from smart cities to autonomous vehicles. Conclusion Visionary leaders are driving the telecom industry forward by fostering innovation, strategic growth, and industry transformation. Their strategic thinking, adaptability, and customer-centric approach enable them to navigate the challenges and opportunities of a rapidly evolving landscape. By prioritizing technological advancements, improving customer experiences, and expanding global connectivity, these leaders are shaping the future of telecommunications and paving the way for continued progress and prosperity. • Improved Customer Experiences • Industry Transformation The focus on innovation and customer-centricity by visionary leaders results in improved customer experiences. Enhanced network performance, innovative service offerings, and personalized customer support contribute to higher satisfaction and loyalty among telecom customers. Visionary leaders are often at the forefront of industry transformation. They champion the adoption of disruptive technologies, such as 5G, IoT, and AI, which have the potential to reshape the telecom landscape. By 32

• Global Connectivity embracing these innovations, they help their companies transition to new business models and tap into new revenue streams. Visionary leaders are instrumental in expanding global connectivity. By investing in infrastructure and forming strategic partnerships, they help bridge the digital divide and bring advanced communication services to underserved regions. This expansion of connectivity supports economic development and social inclusion on a global scale. Key Leadership Qualities • Strategic Thinking Visionary leaders possess strong strategic thinking skills. They can analyze complex market dynamics, anticipate future trends, and develop long-term plans that align with their organization's goals. This strategic mindset enables them to make informed decisions that drive growth and innovation. Future Trends in Telecom Leadership • Continued Innovation Visionary leaders will continue to prioritize innovation in the telecom industry. As technology evolves, they will explore new frontiers such as 6G, edge computing, and quantum communication. Their forward-thinking approach will drive the development of groundbreaking technologies and services that push the boundaries of what is possible. • Adaptability In an industry characterized by rapid change, adaptability is a crucial quality for telecom leaders. Visionary leaders are flexible and open to new ideas, allowing them to pivot quickly in response to emerging trends and technologies. Their ability to adapt ensures that their organizations remain resilient and competitive. • Sustainable Practices Sustainability is becoming increasingly important in the telecom industry. Visionary leaders are committed to implementing eco-friendly practices, such as reducing energy consumption, utilizing renewable energy sources, and promoting recycling and responsible e-waste management. These efforts contribute to a more sustainable future and enhance the reputation of their organizations. • Customer-Centric Approach A customer-centric approach is essential for success in the telecom industry. Visionary leaders prioritize understanding and meeting the needs of their customers. By focusing on delivering exceptional customer experiences, they build loyalty and drive revenue growth. • Expanding Digital Inclusion Impact on Industry Expanding digital inclusion remains a key focus for visionary leaders. By investing in infrastructure and collaborating with governments and NGOs, they aim to provide affordable and reliable internet access to all. These initiatives help to close the digital divide, empowering individuals and communities with the tools needed for education, healthcare, and economic opportunities. • Technological Advancements Visionary leaders drive the adoption of new technologies that transform the telecom industry. Their commitment to innovation leads to the development and deployment of advanced technologies such as 5G, which offers faster speeds, lower latency, and greater connectivity. These advancements enable new applications and services, from smart cities to autonomous vehicles. Conclusion Visionary leaders are driving the telecom industry forward by fostering innovation, strategic growth, and industry transformation. Their strategic thinking, adaptability, and customer-centric approach enable them to navigate the challenges and opportunities of a rapidly evolving landscape. By prioritizing technological advancements, improving customer experiences, and expanding global connectivity, these leaders are shaping the future of telecommunications and paving the way for continued progress and prosperity. • Improved Customer Experiences The focus on innovation and customer-centricity by visionary leaders results in improved customer experiences. Enhanced network performance, innovative service offerings, and personalized customer support contribute to higher satisfaction and loyalty among telecom customers. 33 www.ciobusinessworld.com

The 10 Most Experts Leaders in Telecom Industry, 2024

The 10 Most Experts Leaders in Telecom Industry, 2024

Presentation Transcript

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