The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024

1. Issue :03 | 2024 THE Guiding the Way: Inspiring Leadership Stories Trailblazers of Success: Inspirational Leaders Paving the Path to Excellence MOST INSPIRATIONAL LEADERS, LEADING THE WAY TO SUCCESS, 2024 Bob Knakal www.ciobusinessworld.com

5. Editor in chief Robert Patrick Contents Managing Editor : Smith Collins Design Visualizer : Jack Thomas Arts & Design Director : Adam Jones Associate Designer : Erick Williams Sales Senior Sales Manager : Scott M Marketing Manager : Andrew T Sales Executive : Mark Davis Technical Victor Anderson SME- SMO Research Analyst : Henry Martinez SEO Executive : Daniel Lee Circulation Manager Alexander Nelson Follow us : www.ciobusinessworld.com

6. Editorial Note Navigating Transformation with Inspirational Leaders in Business T here is a lot of work that needs to be done before you bring the transformation. This applies in all segments, business and innovation is no exception here. The business leaders are not just the architects of motivation but the pioneers of positive change, driving the teams to aspire greatness. Thus in this editorial we delve into the realm of inspirational leaders and explore the impact they have on organizations and the individuals within. At the core of any venture lies a leader who goes beyond traditional management practices. The inspirational leaders are the catalysts for a shift within their teams, fostering an environment of creativity, passion, and dedication. It is their influence that extends beyond boardroom, reaching every corner of the organization. Whether navigating challenges or celebrating victories, they stand at the forefront, setting the tone for resilience and commitment.

7. These inspirational leaders has the ability to weave a compelling narrative with the collective spirit of the teams. They are true storytellers, painting a picture of shared goals. This narrative has become the guiding light that aligns the talents and perspectives within an organization, transforming individuals into a cohesive unit. In the times of uncertainty, inspirational leaders serve as a beacon of stability. It is their vision that transcends hurdles, with a focus on horizon and an unwavering belief in the teams. Thus by instilling confidence, they empower individuals to navigate challenges with courage, turning obstacles into stepping stones into success. However the impact of inspirational leaders goes beyond the cultivation of a grown mindset. The era where adaptability is about survival, these leaders foster a culture of continuous learning and evolution. They embrace innovation and their teams explore uncharted territories, creating an atmosphere where calculated risk-taking is not permitted but celebrated. The collaboration is the cornerstone of the inspiration leadership philosophy. These leaders know that true innovation comes from the collective genius of a diverse group. Thus by promoting open communication, inclusivity, and shared purpose, they break down silos, creating an environment where collaboration thrives. In doing so, they unlock the potential of their teams where individuals complement each other's strength. The ripple effect of leaders is felt not just within the confines of the organization but in the broader industry landscape. It is their commitment to excellence that has become the benchmark for others, elevating standards of leadership across board. Through engagements, mentorship programs, and collaborations, they extend their influence contributing to development of generation of leaders who know the transformative power of inspiration. Ultimately inspiration leaders are the real architects of a new era in leadership. Their ability to motivate and collaborative sets them apart as trailblazers in the ever-evolving business landscape. As we celebrate the impact of inspirational leaders, CIOBusiness World also brings The 10 Most Inspiration leaders leading the way to success, 2024. These leaders acknowledge their role in shaping the destinies of organizations and look up to them as guiding lights on their own leadership journeys.

8. COVER STORY 10 Bob Knakal

9. 20 26 Guiding the Way: Inspiring Leadership Stories Trailblazers of Success: Inspirational Leaders Paving the Path to Excellence CXO 30 16 B2B inuencers strategy and management process Omer Davidi: Journey into Precision Pollination BUSINESS PROFILE 22 Alicia Whitbread

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11. COVER STORY 11 www.ciobusinessworld.com

12. E The job satisfaction helps the company, achieving its objectives – even more than money. It makes people aware of how their contributions impact the entire business. This more than anything else, motivates performance. Here, becoming a market expert by specializing in something that you can become known for. In this quest, Bob Knakal started his own brokerage company, Massey Knakal Realty Services, that grew to be the number one investment sales firm in the most competitive market in the US by a wide margin. Today Bob runs the NY Private Capital Groupat JLL. very hero is the villain of his own story and job satisfaction is highly correlated to an employee's feelings. It was there I met my business partner, Paul Massey. In 1988, Paul and I left CB to start our own brokerage company, Massey Knakal Realty Services. We started with just the two of us and a secretary in an 800 square foot, 18 month sublet, and grew the firm to 250 people in three offices in NYC by 2014 when we sold the company to Cushman & Wakefield for $100 million. Our management style was based upon servant leadership and we developed some of the very best talent in the market through the training and encouragement we provided. Today, there are 29 companies, or divisions of companies, involved in the investment sales business in NYC that are owned by, or run by, folks who learned the business at Massey Knakal. More than anything else, commitment to the objective motivates performance. Thus, we at CIO Business World, interviewed Bob to know how Massey Knakal grew to be so dominant. Tell us something more about your current position at JLL and its mission and vision. Today, I run the NY Private Capital Group at JLL. Our mission is to provide best in class services to owners of investment properties in NYC who are looking to sell their assets. We only represent sellers, work only on exclusive listings and only work in designated NYC territories. Below are the highlights of the interview Brief our audience about your journey as a business leader up until your current position at JLL today. I began my career as a summer intern with Coldwell Banker in Hackensack, NJ in the summer between freshman and sophomore year in college in 1981. I worked there my next two summers and started my full time career with Coldwell Banker in Manhattan in July of 1984. What sets you apart from others in your field? I like to think that there are two things that are differentiators. Work ethic is one and discipline is the other. With regard to work 12

13. The 10 Most Inspirational Leaders, Leading the Way to Success, 2024 Where do you envision yourself to be in the long run, and what are your future goals? ethic, even though I am in year 40, I still work 7 days a week. I continue to try to learn as much as I can each week, still work with a broker coach weekly (as I have for over 12 years now) as I want to be kept abreast of best practices folks are implementing throughout North America and still maintain my networking routine of attending 261 networking events per year. This effort allows me to do the best possible job for my clients. And discipline is the other characteristic. The investment sales brokerage business requires discipline. Doing the same fundamental things day after day, week after week, month after month, year after year, and in my case, decade after decade. Abraham Lincoln once said that “Discipline is choosing between what you want now, and what you want most.” I have been able to focus on what I want most, the majority of the time. I feel blessed that real estate brokerage is not only my career, it is also my hobby. While I am in year 40, in some ways I feel like I am starting over. Technology advances are changing the world of commercial real estate and we all have to adapt to the changing environment. So while I feel like I am starting over, it's nice to have a 40 year track record of 2,287 deals backing me up! Because I love brokering so much, I don't plan on ever retiring. Future goals include continuing to serve the best interests of my clients and someday closing deal number 3,000. Describe in detail the values and the work culture that drives you. How do you build and manage a motivated and effective team? Our core values have always been: Passion, Integrity, Excellence and Responsibility. Passion for the business and what we do everyday to help our clients achieve maximum results – Integrity in all ways which means doing the right thing always, whether everyone will know or no one will know. A laser like focus on excellence and doing the best possible job for our clients and, of course, responsibility to give back to the communities in which we live and work. Basically, treat all of you clients as if they were family members and everything else works itself out. The best way to build and manage a highly motivated and effective team is through constant training, encouragement and recognition and acknowledgement of effort and achievement. Job satisfaction studies have shown that job satisfaction is more highly correlated to an employee's feelings that they are accretive towards helping the company achieve its objectives – even more than money. Making everyone in the platform aware of how their contributions impact the entire business must be a priority. This more than anything else, motivates performance. 13 www.ciobusinessworld.com

14. What, according to you, could be the next big change in the real estate? How is company preparing to be a part of that change? brokerage was done then and continues to be done today. We also adopted a very analytical approach to the business which is something that grew out of my love of baseball. I collected baseball cards as a kid and love looking at the stats on the backs more than looking at the photos on the front. That love of statistics led me to track all of my pitching statistics as a little leaguer and I did so through college as I played all 4 years at Penn. AI is going to change the world. JLL is at the forefront of these changes and it is clear that early adopters will be the winners here. AI will not replace your job but someone using AI could if you don't get there first. What change would you like to bring to the real estate industry if given a chance? When I started in the business full time in 1984, I immediately began tracking the real estate stats in my territory and continue to do so today. When explaining what is happening in the market, I always use statistics rather than adjectives. We are currently developing the most sophisticated data sets in the market when it comes to land valuation. We have a data set of land comps going back to 1984 and are applying an AI application to the data which we believe will lead to some predictive conclusions. This has never been done before and based on the integrity of the data set, we expect insightful results. What would be your advice to budding entrepreneurs who aspire to venture into your sector? How have you made an impact in the real estate? My advice would be to dive in head first. The brokerage business is the ultimate meritocracy as you get out of it what you put into it. Become a market expert by specializing in something that you can become known for. Specialization is the easiest way to differentiate yourself from everyone else trying to do what you do and that differentiation leads to a competitive advantage. Back in the 1980s, we help revolutionize the way investment sales brokerage was done. We put for sale signs on buildings when no one else was doing it. We cooperated with other brokers when it was not commonplace. We brought an institutional approach to the business of selling non-institutional assets. This fundamentally changed the way 14

16. T communication plans frequently mention. However, perhaps due to the popularity of influencers in the consumer (B2C) segment, the business (B2B) segment receives little attention. In the B2B market alone, there are over 30,000 wholesale and retail units in 42 cities across Vietnam. Vietnam promises to become a potential land for the B2B sector as a result of policies to promote business development following the pandemic, as well as a competitive market with more businesses participating. Still, influencing this target group's purchasing decisions is a difficult process. The article below will provide specific characteristics of the B2B Influencer management process and appropriate suggested strategies to help define a clearer definition of B2B influencer marketing and how to "win" in this segment. he term "influencer" is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand's power of influencers' opinions. Their comments, thoughts, and shares have an effect on a specific audience group, promoting a specific action. Yet, B2C influencers are thought leaders with the ability to reach a large audience, whereas B2B influencers are subject matter experts. Regarding the source of influence, there is a clear distinction between B2C and B2B. B2C influencers can influence the audience. They want to connect with the influencer, whereas B2B influencers can influence the target audience because they are aware of and knowledgeable about a specific field. This is evidenced by the fact that B2B companies want to sell their products to experts, who will seek expert knowledge from influencers rather than sympathize or connect with them. We will learn how to deploy and manage B2B Influencers to delve deeper into the characteristics of B2B Influencer marketing. The main stages of influencer marketing management are (1) planning, (2) influencer selection, (3) preparing and coordinating the process, (4) creating and delivering the content, and finally (5) evaluating. B2B and B2C Influencers: Similar and Distinct To begin, we must clearly define what B2B influencer marketing is similar to and how it differs from B2C influencer marketing. The most common feature is the 16

17. The 10 Most Inspirational Leaders, Leading the Way to Success, 2024 Characteristics of B2B Influencers commissioner firm does not gain much from an influencer's large and engaged following unless they represent the firm's target audience. 1. Planning Influencer marketing was included in the firm's marketing communications mix, along with content marketing and social media marketing. B2B influencer marketing is widely recognized as a marketing communications strategy that employs individuals as messengers of company-related content. As a result, B2B firms are primarily looking for influencers whose opinions are regarded as credible by the target audience and whose followers are found in channels that the target audience consumes. 3. Preparation and coordination of B2B influencer Setting objectives and defining the roles of influencer marketing as part of the overall marketing communications strategy are critical issues in planning B2B influencer marketing. The most common goals for influencer marketing among businesses are branding, relationship building, and sales. At the same time, influencer marketing could be used to generate positive customer perceptions early in the purchasing process, resulting in positive long-term effects on sales. Preparing collaborations with influencers entails many issues on which the commissioner firm and influencer must reach an agreement. First, consider the objectives, schedule, budget, and metrics used to assess the planned activities. Second, to avoid misunderstandings, it is critical to go over legal obligations and clarify the roles of the commissioner firm, influencer, and marketing agency. Third, the commissioner firm must provide the influencer with a detailed briefing so that the influencer has a thorough understanding of the target group and their informational needs, as well as a clear understanding of the themes and key messages that the influencer marketing content should address. Excessive control (on the part of the firm) should be avoided following the briefing so that the influencer has enough creative freedom to design effective content that leverages the influencer's special expertise. 2. B2B influencer selection Internal employees or external experts with credibility and trustworthiness in the eyes of the target market can be leveraged as B2B influencers. Influencer profiles typically include experienced business leaders, high-profile employees, and technical experts, as well as entrepreneurs and public figures and third-party experts such as academics and consultants. This means that only a small percentage of B2B influencers consider influencing their primary profession. 4. Content creation and delivery of B2B influencer B2B influencers frequently have limited knowledge of content creation and sharing. They are influencers because they have specialized knowledge on specific topics, not necessarily because they are skilled at creating appealing content. As a result, B2B influencers require technical assistance from the commissioner firm or an external agency for photography, video shooting, and copywriting to create high-quality content that reaches and resonates with the target audience. Furthermore, unless the commissioner firm promotes the content through its channels, influencer marketing activities are likely to reach a tiny portion of the target audience. B2B influencers will be extremely demanding about which companies they work with, so a brand with common interests between the company and the influencer is critical. To select suitable individuals for the B2B influencer marketing plan, PR practitioners should clearly understand the interests, values, and preferences of influencers, according to EloQ Communications' forecast of PR trends in 2023. A YouTuber who creates entertainment content, for example, may not be suitable for a white paper promotion campaign or collaborating on a blog post. 5. Evaluating Next, in addition to the brand match, the target audience match between the commissioner firm and the influencer is critical, because B2B firms' target groups are much more specific than those of B2Cs. To elaborate, the Digital analytics data and behavioral metrics toward influencer activities are the most popular evaluation methods today. The majority of studies measured 17 www.ciobusinessworld.com

18. behavioral engagement with content by tracking the amount of time spent consuming it (for example, time spent reading a blog post, listening to a podcast, or watching a video). informational value to the target audience through content. This strategy is accompanied by in-depth content that addresses current and business-relevant issues such as digital transformation or energy transition. Content can be delivered in a variety of formats, including podcasts, webinars, white papers, and videos. Inviting external industry experts to co-create content with the firm's in- house experts was a common approach. It was thought that collaborating with external influencers would improve the objectivity and credibility of the content. Because the content is related to current industry issues, external influencers are usually motivated to participate in content creation because they perceive a mutual interest. The firms measured content reach and subsequent behavioral reactions, such as likes, comments, and shares, when posting and promoting the content on social media. Few businesses went beyond these easily accessible metrics. Notably, none of the participating firms mentioned brand-related metrics as a way to measure the effectiveness of influencer marketing. Given that the primary goals of B2B influencer marketing were related to branding, this is an intriguing finding. Archild Donet, Director of Sales and Partnership at global supply chain management company Verify, appeared in the launch campaign for Samsung's Galaxy Note 8 product line. Mr. Archild, as a member of the board of directors, is an excellent influencer for Samsung to use in communicating the brand's message to the public. Following in Archild's workday, the Galaxy Note 8 proves to be a useful tool for businesses to optimize work performance, when it comes to taking notes, storing documents, etc. The campaign was well received in the European market, with sales in the B2B segment increasing 26% over the same period last year when the campaign was launched. After learning about the characteristics of B2B influencers through the main stages of influencer marketing, we have gradually grasped what can be exploited from this type of marketing. So, how should B2B influencers be deployed? Let's take a look at four strategies to optimize its performance. Suggested strategies 1. Reference-based influencer marketing strategy A reference-based influencer marketing strategy focuses on leveraging recommendations from external influencers on the firm's products, services, and customer experiences. When the goal of influencer marketing is to raise brand and product awareness, this strategy is typically used. The main difference between it and traditional marketing communications is that the message is delivered by an external individual who ideally represents an existing customer with authority in the industry, increasing the message's credibility. This is a strategy that is also widely used in the B2C sector. 3. Interaction-based influencer marketing strategy Internal influencers' efforts to interact and form social bonds with target audiences are the focus of an interaction- based influencer marketing strategy. When the goal of influencer marketing is to build relationships with customers and other stakeholders, this strategy is typically used. Interpersonal trust, gained through interaction with the target audience, is the source of influence. 2. Content-based influencer marketing strategy Monitoring industry discussions on social media and participating in them by sharing one's insights on the topic or commenting on other people's social media threads are typical activities. The topics of discussion may range from minor business advice to industry-wide issues. However, the interaction is more important than the theme; the influencer must be genuinely willing to spend their valuable time assisting others by sharing insights and participating in discussions. A content-based influencer marketing strategy focuses on internal and external influencers co-creating and sharing industry-relevant content. This strategy is typically used when the goal of influencer marketing is to improve the brand image or foster thought leadership positioning in a specific industry. The activities usually are the influencer's subject matter expertise, which is used to provide 18

19. The 10 Most Inspirational Leaders, Leading the Way to Success, 2024 The interaction-based strategy relies on having knowledgeable individuals who are eager to engage in social media interactions. Firms can also provide their employees with education and training to help them implement the strategy. Finally, there is no single "best" or "ideal" way to implement influencer marketing in B2B markets, but rather several alternative strategies that cater to different marketing goals and organizational resources, as well as specific opportunities and challenges. The four strategies mentioned above can be combined to form a completely new strategy, so don't confine your creativity to a single framework. 4. Purpose-based influencer marketing strategy Purpose-based influencer marketing focuses on leveraging external influencers to communicate the firm's contribution to society, the environment, or any other purpose other than employing people, paying taxes, and generating profit for shareholders. When the goal of influencer marketing is to elicit positive emotions toward the company, this strategy is used. As a result, it differs markedly from other B2B influencer marketing strategies that are tightly related to the firm's core business and targeted at potential customers. The best influencer in a purpose-based influencer strategy may not be an industry expert, but rather a credible spokesperson who collectively represents the beneficiaries. B2B influencers are a market with enormous potential in Vietnam, but before going any further, we must recognize that this is a distinct segment from B2C influencers. Strategists must identify B2B influencers as people with credibility and expertise in the industry, and a suitable influencer does not necessarily need to have a large social media following. Furthermore, because B2B influencers will have little experience creating and distributing content, they will require technical and professional assistance from the company. Furthermore, businesses must assess B2B influencer effectiveness using brand reputation metrics rather than engagement metrics. The proposed strategies are all based on one aspect - suggestions and suggestions, content, interaction, and purpose - and must all capitalize on the strengths of B2B influencers in creating influence through credibility and expertise in the profession. Furthermore, businesses must assess B2B influencer effectiveness using brand reputation metrics rather than engagement metrics. The key target audience in the purpose-based influencer marketing strategy is potential employees and the general public, and content themes might vary from promoting societally important issues to interacting with organizational values that connect with the audience. Deployment notes To begin, influencer marketing in B2B markets differs from influencer marketing in B2C markets in several ways. This means that managers cannot simply use and translate influencer marketing programs and strategies designed for consumer markets and expect them to produce comparable results in the B2B context. That's all the information you'll get from this blog post. However, the above fundamental knowledge is insufficient to truly apply B2B influencers to a comprehensive marketing strategy. Do the characteristics of B2B influencers vary by industry, or how can the performance of this activity be accurately measured when it cannot be quantified? That is a question for strategists to consider when planning, and we will wait for the development of B2B influencers in future campaigns to provide a comprehensive answer. Second, B2B influencer marketing is typically focused on engaging with strategic industry themes and raising awareness through the use of credible experts in specific industry or application areas. Influencers in B2B markets are not usually celebrities with large social media followings. Instead of looking for people with the most reach and visibility, B2B influencer marketing experts can focus on people with the most credibility in the eyes of the target audience. This article is written by Valentine Do at EloQ Communications. Valentine is a PR and Communications Executive at EloQ and is responsible for developing plans and creating content for clients. EloQ Communications is a leading PR and IMC agency based in Vietnam and handling projects in Vietnam and throughout the ASEAN region. 19 www.ciobusinessworld.com

20. Guiding the Way: InspiringLeadership Stories n the ever-evolving world of business, slow horses I blend of vision, resilience, with the ability to empower others, thus creating an environment where innovation thrives and goals are achieved. Now let us explore the stories of such motivational leaders who have not just led the way but left a lasting impact on their industries. This is what that sets them apart from others: 1. Pioneering Innovation The groundbreaking technology needs a visionary leader to reshape industries and redefine what's achievable. This leader cultivates a culture of audacious goals and relentless pursuit of technology, transforming not only companies but entire sectors. This ability to inspire teams for ambitious objectives while fostering a culture of continuous improvement shows the essence of inspirational leadership. means you are in problem, and a true leader would never bet on a slow horse. These leaders has a unique 20

21. The 10 Most Inspirational Leaders, Leading the Way to Success, 2024 2. Trailblazing Diversity and Sustainability Another form of leader who is not just tethered to conventions, this leader's tenure is at the helm of a multinational corporation that was marked by commitment and corporate responsibility. Thus embracing diversity and advocating, this leader sets the benchmark, showing how business success a positive societal impact are not mutually exclusive. 4. Advocacy for Education The social impact, a leader has is not just in boardrooms but on the global stage of advocacy. This Nobel laureate and education activist, is a symbol of courage and resilience in the face of adversity. By championing this right to education this figure showcased the profound impact leaders can have when driven by a noble cause. 5. Customer-Centric Innovation In the digital era, a leader is disrupted by traditional business models by placing unwavering emphasis on customer experience. This vision is the architect behind a global e-commerce giant, calculated risk-taking, this influence extended far beyond profits, knowing the transformative power of customer-centric leadership. 3. Transformative Leadership Among challenges, there exist for reinvention with a transformative leader, one of the most remarkable corporate turnarounds. Additionally adopting a growth mindset focuses on innovation, this leader propels into a new era of success. By prioritizing collaboration, this leader creates an environment where teams thrive and embrace as an opportunity for growth. 6. Visionary Leadership The inspirational leaders have a vision that extends beyond the status quo. It is their audacious goals and commitment to pushing boundaries, inspire teams to achieve feats that once deemed impossible. The key now lies in fostering a culture where innovation is not just motivated but embedded in the company's DNA. 7. Inclusive and Responsible Leadership The leaders championing diversity and sustainability understand business success can be a force for a positive change. These leaders create environments that contribute to a societal well-being while achieving financial success. The lesson here is to have a holistic approach to leadership that considers the broader impact on stakeholders as well as the planet. Conclusion Inspirational leaders, with their unique qualities and transformative approaches, not only achieve success but also pave the way for others to follow. Whether through innovation, advocacy, transformative leadership, social impact, or strategic approaches, these leaders leave a lasting legacy that extends far beyond their immediate achievements. As we reflect on their stories, we find valuable lessons that can inspire and guide aspiring leaders on their journey toward success. No wonder these stories are inspirational, stripped with specific names that underscore the universalities of leadership principles and resonate across industries. The lessons drawn from these leaders' are not confined to success stories, but illuminate the pathways for aspiring leaders, navigating their quests for success. 21 www.ciobusinessworld.com

22. Co-Director/Co-Owner The Ads Manager theadsmanager.com 22

23. The 10 Most Inspirational Leaders, Leading the Way to Success, 2024 Alicia Whitbread L businesses rely on the expertise of leaders who can navigate the complexities like Google Ads, social media, and website content creation. Thus in the ever-evolving world of digital marketing, Alicia Whitbread stands out as a Co- director/owner at The Ads Manager. eaders share with all that they know, because deep in their soul, they are a part of people and people are a part of them. In today's digital landscape, creative flair, she continues to shape her career in marketing, leaving an indelible mark on the industry and exemplifying the endless possibilities that arise from embracing change and pursuing one's passions. Building a Motivated and Appreciative Team The foundation of the Ads Manager is rooted in the strength of a dedicated team. Its collective mission and vision serve as a binding force, driving their commitment to provide top- notch services, invaluable guidance, and competitive pricing to foster the growth of fellow businesses. For the Ads Manager, clients are not just clients; they are an extension of the family. This close-knit relationship enables the team to craft tailored experiences that cater to each client's unique needs. Looking forward, their vision is to expand further and illuminate the advantages of marketing and collaborative teamwork, all without the burden of exorbitant costs. From Academia to Marketing Maven Alicia Whitbread's professional voyage is a testament to adaptability and unwavering determination. Initially a lecturer in Psychology and Criminology, Alicia transitioned into the world of marketing, where she has excelled as a co- director specializing in Google Ads. Her journey, marked by versatility and a profound love for storytelling, showcases her transformation into a content creator extraordinaire. With a unique blend of academic rigor and 23 www.ciobusinessworld.com

24. Expanding Horizons Psychology and Criminology to Marketing Lover. The Ads Manager is on an exciting expansion journey, forging collaborations with diverse organizations and charitable enterprises. Their commitment to social responsibility shines through annual fundraisers dedicated to cancer research and homelessness initiatives, aligning their business endeavors with philanthropic causes. Actively participating in and sponsoring charitable events organized by partner organizations further underscores their dedication to making a positive impact in the community. As The Ads Manager continues to grow, they have ambitious plans to broaden their client base, expand their team, and cultivate valuable connections. This expansion strategy extends beyond Google Ads and Analytics, as they aspire to become versatile experts in Social Media Platforms and Search Engine Optimization, ensuring a comprehensive suite of services to meet their clients' evolving needs. Driving Success with Values The Ads Manager is anchored by five core values that not only shape their organizational culture but also serve as the compass guiding their team's actions, both professionally and in their daily lives. Kindness is the cornerstone, encouraging acts of compassion and goodwill. Honesty stands as a pillar, fostering a culture of truthfulness and transparency within the team and with clients, earning them respect. Loyalty is unwavering, exemplifying steadfast support and commitment to those they work with. Responsibility takes center stage, emphasizing accountability for actions and achievements. Dependability is the final piece, embodying trustworthiness and reliability, ensuring they can always be counted on. These values are not just principles but lived beliefs that drive The Ads Manager's work culture and define their identity. 24

26. Trailblazers of Success: Inspirational Leaders Paving the Path to Excellence 26

27. The 10 Most Inspirational Leaders, Leading the Way to Success, 2024 I toward unparalleled success. This article celebrates the achievements and leadership philosophies of inspirational leaders who have not only reached the pinnacle of success but also continue to motivate and uplift those around them. principles, outlined in Amazon's famous leadership principles, prioritize customer obsession, innovation, and long-term thinking. His relentless focus on customer satisfaction and disruptive innovation has propelled Amazon to unprecedented heights. n the dynamic landscape of business and leadership, certain individuals stand out as beacons of inspiration, guiding their teams and organizations 6. Malala Yousafzai: Advocate for Education and Equality Malala Yousafzai, a Nobel laureate and education activist, exemplifies leadership in the pursuit of social change. Yousafzai's courageous advocacy for girls' education in the face of adversity inspires leaders globally. Her commitment to equality, education, and empowerment showcases the transformative impact of visionary leadership. 1. Elon Musk: Visionary Entrepreneur and Innovator Elon Musk, the driving force behind companies like Tesla and SpaceX, exemplifies visionary leadership. Musk's audacious goals, unwavering determination, and commitment to sustainable technology have reshaped industries. His leadership style emphasizes daring innovation, resilience in the face of challenges, and a relentless pursuit of ambitious objectives. 7. Richard Branson: Entrepreneurial Maverick and Philanthropist Richard Branson, the founder of the Virgin Group, is celebrated for his adventurous spirit and entrepreneurial acumen. Branson's leadership style encourages risk- taking, innovation, and a people-first approach. His commitment to philanthropy and social impact reflects a holistic view of success beyond financial metrics. 2. Indra Nooyi: Trailblazing Corporate Leadership As the former CEO of PepsiCo, Indra Nooyi broke barriers and redefined corporate leadership. Nooyi's emphasis on purpose-driven business, inclusivity, and sustainable practices set her apart. Her transformative leadership style encourages authenticity, empathy, and a focus on long-term value creation. 8. Angela Merkel: Stateswoman and Global Leader Angela Merkel, the former Chancellor of Germany, is hailed for her pragmatic and inclusive leadership. Merkel's steady and composed approach to global challenges, including the European financial crisis and the refugee crisis, showcases effective leadership in the political arena. Her emphasis on collaboration and diplomacy sets a precedent for statesmanship. 3. Satya Nadella: Transformative Tech Leadership at Microsoft Satya Nadella, the CEO of Microsoft, is recognized for steering the company's transformation into a cloud computing and AI powerhouse. Nadella's leadership philosophy revolves around fostering a growth mindset, embracing change, and promoting diversity and inclusion. Under his guidance, Microsoft has experienced unprecedented growth and innovation. Conclusion Inspirational leaders are not merely successful individuals; they are architects of positive change, motivators of teams, and champions of values that transcend traditional metrics of success. The stories of Elon Musk, Indra Nooyi, Satya Nadella, Oprah Winfrey, Jeff Bezos, Malala Yousafzai, Richard Branson, and Angela Merkel inspire leaders across diverse fields to lead with purpose, resilience, and a commitment to making a meaningful impact. As these trailblazers continue to shape the world, their legacies serve as guiding lights for aspiring leaders on the journey to success. 4. Oprah Winfrey: Media Mogul and Inspirational Influencer Oprah Winfrey, a media icon and philanthropist, has long been a source of inspiration. Her leadership transcends industries, emphasizing authenticity, empathy, and the power of storytelling. Winfrey's commitment to education, empowerment, and social impact reflects a holistic approach to success and leadership. 5. Jeff Bezos: E-Commerce Pioneer and Visionary Leader Jeff Bezos, the founder of Amazon, has revolutionized e- commerce and digital technology. Bezos' leadership 27 www.ciobusinessworld.com

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31. The 10 Most Inspirational Leaders, Leading the Way to Success, 2024 Omer Davidi: Journey into Precision Pollination T o change an age-old industry like agriculture in a lasting and impactful way takes a lot of drive, innovation, and patience. With those qualities in mind, business leaders and agricultural innovators today are tapping into cutting-edge technology like sensors, AI and machine learning algorithms to reshape the landscape of farming practices and offer new ways to improve their success and sustainability. groundwork for diving deeper into the high-tech industry. While at university, I met Itai Kanot, a second-generation beekeeper, who introduced me to the fascinating world of bees. Understanding the importance of pollination and the global challenges surrounding bee decline, coupled with the lack of innovation in this industry, the need to incorporate technology with beekeeping was clear. Together with Yuval Regev, and Michal Roizman, we founded BeeHero. Tell us something more about your company and its mission and vision. One area already bearing the fruit of these efforts is pollination. Omer Davidi, CEO of precision pollination provider BeeHero, has been leading the effort to use innovative technology to transform this critical part of the agricultural lifecycle into one that is efficient, productive, and sustainable. Below you can find our interview with Omer and learn more about this paradigm shift. BeeHero is on a mission to future-proof global food security. We are a data-driven technology company redefining pollination in commercial agriculture. By leveraging cutting-edge tools such as advanced data analytics, artificial intelligence (AI) and cost-effective Internet of Things (IoT) in-hive sensors, BeeHero is revolutionizing the way pollination is managed and optimized in large-scale crop production. Below are the highlights of the interview: Brief our audience about your journey as a business leader until your current position at your company. What challenges have you had to overcome to reach where you are today? Our solution, Precision Pollination as a Service (PPaaS), introduces a new level of transparency and efficiency to the intricate logistics involved in pollinating commercial crops. This method involves the strategic deployment of IoT sensors within beehives which collect and transmit real- time data on various critical factors affecting pollination, such as temperature, humidity, sound, flower density, and bee activity. In addition to transforming the way pollination is approached in commercial agriculture, it also boosts bee health and lowers colony mortality rates. BeeHero also recently introduced its Pollination Insights Platform (PIP), which measures in-field bee pollination activity to improve pollination and increase crop yields. My journey as a business leader has been shaped by a wide range of tech and entrepreneurial experiences. Like many Israelis who have made a career in technology, my early foundations were laid in the Israeli military and later in the Israel National Cyber Center, where I was involved in numerous cyber security projects. Following my honorary discharge from service, I went on to founding three companies and earned a Bachelor of Science and a Master of Science in Computer Science at Reichman University, which deepened my academic foundation and laid the 31 www.ciobusinessworld.com

32. Through sophisticated data analysis and AI algorithms, BeeHero processes the over 10M samples collected by its sensors daily across the over 200K beehives under BeeHero management. This enables us to gain deep insights into the pollination process, helping to identify optimal conditions, bee behavior patterns, and potential challenges. By doing so, BeeHero empowers commercial crop growers and agribusiness stakeholders to make informed decisions to enhance crop yields and ultimately boost profits. this company as long as I can contribute value, fostering collaborations with other industry leaders towards a brighter future. Broadly speaking, it's heartening to see more individuals transitioning from the broader high-tech sector to agriculture, and to other companies striving to make a positive impact in the world. Describe in detail the values and the work culture that drives your organization. The significance of our precision pollination solution extends beyond crop yields. It is also contributing to the development of a resilient and future-proof sustainable agriculture ecosystem. By harnessing data-driven insights, beekeepers, growers, and other agricultural stakeholders can adapt their practices to changing environmental conditions, pest dynamics, and other variables that impact crop health and productivity. At BeeHero, we are driven by a set of core values and a work culture that define who we are and guide our everyday actions. Some of the values that make BeeHero unique include: 1. Sustainability: BeeHero is committed to promoting sustainable practices and protecting the environment. The company values sustainable agriculture practices that help to support the health of bees, pollinators, and ecosystems. How do you build and manage a motivated and effective team? 2. Innovation: BeeHero values innovation and embraces new technologies and approaches that help to advance the company's mission. The company is committed to staying at the forefront of research and development in the field of bee health and sustainable agriculture. Building and managing a motivated and effective team is an ongoing process that requires dedication, empathy, and a commitment to fostering a positive and productive work environment for every BeeHero team member. This task is extremely challenging as our team is spread on four continents and five different time zones. One thing that connects all our employees is our mission - there are few things that motivate people more than being part of the task of saving bees and securing the future of global food supply. 3. Collaboration: BeeHero values collaboration and recognizes the importance of partnerships and teamwork in achieving its mission. The company is committed to working with partners, customers, and stakeholders to promote sustainable agriculture practices and protect bee health. Where do you envision yourself to be in the long run, and what are your future goals for your company? 4. Integrity: BeeHero values integrity and upholds the highest ethical standards in all its operations. The company is committed to transparency, honesty, and accountability in its business practices. BeeHero's endeavors have ushered in a new era of opportunities, as evidenced by our creation of the largest and continually expanding dataset on bees, pollination, and biodiversity to date. Our collaboration with leading research institutes demonstrates that we are adding value to industry stakeholders, and what we have uncovered so far is just the tip of the iceberg. Our ambition is to continue growing BeeHero, not only to being the largest pollination company in the US, and Australia, but also the world, and to introduce new standards of precision in this fascinating realm. By leveraging additional data points, we aim to support a more sustainable and productive food system, paving the way for the next generation of sustainable agriculture. On a personal note, I envision myself leading 5. Customer Focus: BeeHero values its customers and is committed to providing exceptional service and support. The company is dedicated to understanding its customers' needs and providing solutions that help them achieve their goals. 6. Continuous Improvement: BeeHero values continuous improvement and strives for excellence in all aspects of its business, always seeking to learn and grow. The company is dedicated to improving its products, services, and processes to better serve its customers and promote sustainable agriculture practices. 32