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Blue Wings Agency Lisa Thornton, Alycia Page, & Carlos Camacho

Blue Wings Agency Lisa Thornton, Alycia Page, & Carlos Camacho. Fits My Style. Ready to Ride. Life On The Edge. Gets Me Up. onster who?…. Rob Zombie. Monster Lace is.

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Blue Wings Agency Lisa Thornton, Alycia Page, & Carlos Camacho

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  1. Blue Wings Agency Lisa Thornton, Alycia Page, & Carlos Camacho

  2. Fits My Style Ready to Ride Life On The Edge Gets Me Up

  3. onster who?… Rob Zombie

  4. Monster Lace is.. For the badass babes rockin’ stilettos, who would rather get tattooed then spend a day at the spa, onsteris the only fastball that can keep up with you.

  5. Brand Message Map Brand: MONSTER Team # / Agency:Team 11/ Blue Wings Advertising Objective: To persuade females to consume Monster Lace Core Target Profile: College & new career females who crave energy, but are tired of the typical, masculine energy beverage! THINK NOW DO NOW DIFFERENTIATING PROPOSITION THINK IN FUTURE/ DO IN FUTURE • Energy drinks motivate me to do stuff I • don’t want to do. • Too much of an energy drink and I don’t • feel good. • I see the MONSTER “M” on people’s cars • and clothes, but not TV. • I always drink energy drinks, it would be • nice if it went with my outfit once in a • while! • Strong energy drinks give me the shakes. • This pink can is badass! • Glad an energy drink finally thought of me, • Thanks MONSTER! Its our secret SUPPORT TONE & MANNER MANDATORIES Sexy, powerful, playful, confident Monster “M”

  6. WherewillyouseeMonster Lace ? Billboard Ads outside colleges and universities for our young female target market to see Magazine Ads because young women read fashion, fitness, and celebrity gossip magazines

  7. MonsterLaceAdCampaign attractive woman with discreet monster-like characteristics is central focus of ads idea is that Monster Lace is a “secret” among women, and it should be kept for their consumption exclusively.

  8. “Makeup” Your onster artists compete by applying special effects makeup to models Design Theme: “scare your pants off” Works with our brand because it runs parallel with our vision to help motivate and inspire creative individuals

  9. A onster’s Runway Aspiring clothing designers compete to create the winning lingerie piece Design theme: “Sexy Sweets” Two winners will be chosen to receive $250,000, 1-year supply of Monster Lace, and the charity of their choice for event’s proceeds to go to.

  10. onster Rewards Promotional Strategy: Consumers are encouraged to collect and mail-in tabs from Monster Lace cans to win prizes. • “Monster Moola and M.A.C. ” • “Victoria’s Secret Lockdown” • “Out With The Old, In With The New” • “Celebrity Date in Barcelona”

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