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India. Sidharth Malhotra. Agenda. India: An Overview Book Market and Trends Vision of Asian Content Orient Paperbacks Sidharth Malhotra. India: An Overview. India. * People’s Linguistic Survey of India (PLSI). India. Age Structure (years) 0-14 (29%) 15-64 (65%) 65 + (6%)
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India Sidharth Malhotra
Agenda • India: An Overview • Book Market and Trends • Vision of Asian Content • Orient Paperbacks • Sidharth Malhotra
India * People’s Linguistic Survey of India (PLSI)
India Age Structure (years) 0-14 (29%) 15-64 (65%) 65 + (6%) Half of India’s population is under 25. India has one of the largest school-age population in the world. Literacy Rate* 74% India 94% Kerala (highest) 64% Bihar (lowest) * Literacy is the ability to read and write with understanding in any language.
Book Market Trends • Source: CISCO
Book Market Trends • * Book prices in India are typically 3 or 4 times cost of production whereas in US or UK, book prices can go as high as 10 or 12 times cost of production.
Orient Paperbacks First Freedom to Publish AwardMr Rajpal English ImprintsOrient Paperbacks Vision Books Shifted to Delhi, India Paperback Publishing ImprintHind Pocket Book Founder Company AryaPustakalaya, Lahore, Pakistan First Indian Book Club 30,000 + active members Name ChangedRajpal & Sons Books Offered at Re 1 per book in five languages Average First Print Run 30,000 for most of the titles One of the oldest publishing houses in India
Authors Published in English • Million copies bestselling author