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Mobile Printers & Applications

Mobile Printers & Applications. Agenda. The mobile printer market What is changing and why…? The Zebra mobile printer portfolio Keeping pace with demand and driving innovation Mobile printing applications Protecting existing business while exploring opportunities in exciting new markets.

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Mobile Printers & Applications

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  1. Mobile Printers & Applications

  2. Agenda The mobile printer marketWhat is changing and why…? The Zebra mobile printer portfolioKeeping pace with demand and driving innovation Mobile printing applicationsProtecting existing business while exploring opportunities in exciting new markets

  3. 1,000,000 800,000 600,000 Volume Shipped 400,000 200,000 0 2004 2006 2008 2010 Market Trends & DevelopmentsWorldwide Volume Shipments - Mobile Printers (all) Thermal Technology Dominant…! Sustained Mobile Growth…! Source: VDC (2005) and Zebra Technologies (2006)

  4. Market Trends & DevelopmentsEMEA Volume Shipments - Mobile Printers (Thermal Only) 200,000 150,000 Volume Shipped 100,000 50,000 0 2004 2006 2008 2010 Massively increasing application base…!

  5. Impact printing in decline New buyers favour DT printers Improved DT Media drives growth Bluetooth & WiFi drive connectivity growth IrDA shows first signs ofserious decline Improvements in technology opens application base Traditional applications demand advanced technologies Commitment to invest in wireless technology increases WiFi security increases in importance Market Trends & Developments Features Markets

  6. PT QL Series RW 420 RW 220 Cameo Series Zebra in the Mobile Market High performance, high reliability label printers Applications have high duty cycles and demand the latest security features Warehouse/Distribution Government HighWiFi/GPRS Ruggedised Receipt & limited label printers Moderate to high duty cycles, advanced security required Retail Shelf Edge Field Sales/Route Accounting Price Performance/Quality Mid RangeBluetooth/WiFi Retail POS Hospitality EntryIrDA, Cable (Tethered) Entry level devices. Receipt only printers, low ruggedisation, limited performance Low duty cycles/infrequent use

  7. 2005 - A Year of Consolidation • Cameo Memory Expansion • RW 420 Launch • PA/PT End of Life • Zebra Portable RadioEnd of Life • Cameo PEP End of Life

  8. New Technology Zebra DPAC Radio (WiFi) MZ 220 QL Plus 2006 - A Year of New Ventures • 802.11b – January • 802.11g – June New Products • QL Plus – January • Cameo 3 WiFi – June • RW 220 – April • MZ 220 – October New Opportunities Cameo RW220 • New Markets & Applications • RoHS Compliance

  9. General Purpose & Industrial Label Printers QL Plus Series Rugged Receipt Printers RW Series Entry Receipt Printers Cameo Series MZ Series Zebra Mobile Portfolio 2006 PRICE/ PERFORMANCE

  10. Retail Retail Manufacturing Manufacturing Logistics Logistics Government Public Services Healthcare Service & Leisure Applications Summary2001 vs 2005 2001 Volume Share by Application 2005 Volume Share by Application Why such a big change…?

  11. Volume Mobile Adopters: 2002 - 2008 GSM (3G) GPRS (2.5G) 802.11g DSSS Mobile Innovators: 1995 - 2002 802.11b DSSS Bluetooth WAN Technology LAN Technology 802.11 FHSS PAN Technology 1995 1997 1999 2001 2003 2005 2007 IrDA 2008 Applications SummaryMobile Adoption

  12. Service & Leisure Utilities Healthcare Transport & Logistics Government Retail Public & Private Services Manufacturing Postal Applications & Vertical Markets

  13. Applications & Vertical Markets

  14. QL Series RW420 Cameo Series Applications & Vertical Markets

  15. Retail Price markdown Shelf edge labelling Queue busting/ Customer service Wholesale/Auction labelling

  16. Transport & Logistics Picking Packing & shipping Delivery

  17. Manufacturing Production labelling Outbound labelling

  18. Government Law enforcement ticketing Parking control ticketing Transportation ticketing Defence labelling

  19. Healthcare Bedside sampling Asset & ID tracking

  20. Service & Leisure Car rental receipt Gaming receipt Hotel/Restaurant receipt Travel & Resort Fast Food queue busting

  21. Utilities Utilities delivery Utilities service

  22. Public & PrivateServices Safety inspection Roadside assistance Repair services Veterinary services

  23. Postal Pending Applications

  24. RW420 QL Plus Series MZ 220 RW220 Applications & Vertical Markets

  25. Zebra Mobile Summary Comprehensive Mobile Offering Four Printer Families with targeted applications • QL Plus Series – High End Industrial/Retail • RW Series – Ruggedised Delivery/Service • Cameo Series – Semi Ruggedised Receipt • MZ Series – Entry Level Service Receipt Technology Leader • Best in class connectivity and WiFi security support • Commitment to innovation and development A Key Player • Increasing install base of over 0.5 million • Dedicated channel support

  26. For additionaldetail contact: ZebraMobileProducts Matt Parkermparker@zebra.com Product Manager - Mobile Becky Brookesrbrookes@zebra.com Head of Vertical Marketing

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