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Christian Brooks 19 th October 2005

Keep your data clean. Christian Brooks 19 th October 2005. Agenda. QAS Data management Capturing, cleaning and maintaining data Summary & questions. QAS - Company Overview. Address management and data accuracy solutions £50m turnover Over 9,000 customers worldwide 600 B2B Customers

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Christian Brooks 19 th October 2005

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  1. Keep your data clean Christian Brooks 19th October 2005

  2. Agenda • QAS • Data management • Capturing, cleaning and maintaining data • Summary & questions

  3. QAS - Company Overview • Address management and data accuracy solutions • £50m turnover • Over 9,000 customers worldwide • 600 B2B Customers • Wholly owned subsidiary - Experian

  4. Partner Solutions

  5. Agenda • QAS • Data management • Capturing, cleaning and maintaining data • Summary & questions

  6. Priorities Over 80% of organisations say inaccurate data costs them money Source: NOP World research and Royal Mail

  7. Why “Maintain” Customer Data? Data Quality has an impact on the ability to: • Supply product or service • Maintain & improve efficiency • Generate future sales • Support brand & meet legislation • Support decision making • Improved customer perception

  8. QAS – B2B Customers “Using QuickAddress improves my agents efficiency and performance, increasing profitability and reducing cost.  QuickAddress ensures we retain correct customer details, the future use of which improves sales opportunities.  Moreover QAS will integrate with my systems the way I want it." Carol Rogerson, Managing Director, Direct Dialog

  9. Agenda • QAS • Data management • Capturing, cleaning and maintaining data • Summary & questions

  10. QAS – Data Management Three Principles of Address Data Management Capture • Fast & accurate collection of name and address data through ALL channels into the organisation Clean and maintain • Correct, complete, update and standardise name and address information across your business Suppress & enhance • Identify those who can’t or don’t want contact, profile to concentrate on those who will be responsive

  11. Data Capture

  12. Capturing Data • Speed and efficiency gains • 10,000 addresses captured • 1 minute per address entry saved • Hours • 21 Days / 1 Working Month

  13. Cleaning & Formatting Inaccurate address : Scandik Ltd Brazerhose House, Brazerhose Street MANCHESTER M2 Accurate address : Scandic Credit & Commerce Limited G West Rhodes Brazennose House East Brazennose Street MANCHESTER M2 5BL

  14. Impact of dirty data 16% of Recipients will treat Direct Mailings as Junk Mail immediately if addressed incorrectly. www.dmis.co.uk

  15. Cleaning and Maintaining Data QuickAddress Batch with Business Data Product Overview

  16. Cleaning and Maintaining Data QuickAddress Batch with Business data • Cleansing • Experian National Business Database • Formatting • Any format • Standardisation across databases

  17. Cleaning and Maintaining Data

  18. Cleaning and Maintaining Data

  19. Enhancing Data Appending data to address records • Telephone Numbers (TPS) • Fax Numbers (FPS) • Experian URN • Employee Numbers • Location Type • SIC Codes

  20. Cleaning and Maintaining Data Data Audit Available

  21. Cleaning and Maintaining Data

  22. Professional Services • Installation & configuration • Integration services • Training • Migration Services (audit, merge, clean) • Solution accreditation • Bespoke data builds

  23. FAQ’s • Where do I go from here? • How long will this take? • Will it integrate into our system? • How much resource will we need? • What is the cost of this?

  24. In Summary • QAS • Data integrity • QuickAddress Pro with Business • QuickAddress Batch with Business • Ease of use • Speed • Accuracy • Support

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