Digital Communications and Branding

1. Digital Communications and Branding Donna Heroux, MBA Executive Director of Creative Services & Marketing Communications Washington University School of Medicine in St. Louis Jacqueline Stack, PhD Senior Director of Communications & Marketing, Faculty Practice Plan Washington University Physicians

2. Before we get started... • Announcing the roll-out of PowerPoint templates • Washington University School of Medicine • Washington University Physicians • Available in positive and reverse • Co-branded versions also available for use

5. SOM’s Social Media Policy Addendum • Developed by a committee with members from • Medical Public Affairs (MPA) • OGC • HIPAA Privacy Office • Consultations and draft reviews by • FPP Communications • business administrators • marketing professionals • faculty • Available via footer of the School of Medicine homepage • http://medschool.wustl.edu/pages/?page=policies

6. Social Media Policy • Addendum to university’s social media policy • SCOPE: An internal policy for faculty, students and staff • Added consideration of issues pertaining to patient care such as • HIPAA • Conflict of Interest

7. Language/policy for external participants General information and the Social Media Policy for External Participants http://medschool.wustl.edu/pages/?page=social_media_policies

9. “Rules of Engagement” for Social Media Is it really right for your group? • (See Why Use Social Media?) Upload + Engage+Monitor = Time+Dedicated Staff Resources Are you ready for the commitment to daily monitoring?

10. Social Media Addendum – Policy Overview • Contact MPA before beginning your social media initiative • You must have a primary assigned site administrator responsible for content who is an employee of the university • Your page/account name, audience(s) and contact info for your primary site administrator must be on file the SOM’s communications offices • Site/page must adhere to university’s branding guidelines (use of name, logos, other policies)

11. Social Media Addendum – Policy Overview • Site/page must contain links to HIPAA Notice of Privacy and WUSM Disclaimer language • Shared primary site administrative responsibilities • With hospital partners • With individual patients, families, donors or students

12. Clinical Trial Recruitment • Use of social media platforms for clinical trial recruitment must be reviewed by the WUSM Institutional Review Board (IRB). • Proposals submitted to the WUSM IRB by the PI during the normal protocol submission process • Volunteer for Health / Research Participant Registry is already engaging potential trial participants on Facebook. For more information, contact: Charles Paul RathmannCo-Dir, Volunteer for Health / Research Participant Registry rathmannc@WUSTL.EDU362-0897

13. What’s on our radar … • Doximity • The “Facebook for Doctors” • FPP Operations and Privacy / Security Office are currently looking into the security aspects of this for us • Use of social media platforms for clinical trial recruitment must be reviewed by the WUSM Institutional Review Board (IRB). Proposals for use of social media platforms for this purpose should be submitted to the WUSM IRB by the principal investigator during the normal protocol submission process.

14. Next Steps … • Social media organizational workgroup with communications professionals from the SOM/FPP and affiliated hospitals/orgs • WU site administrators social media meetings • Goal = bring together communications managers and site administrators to learn and share ideas • March Kick off - TBD

15. Next Steps … • Ongoing discussions about how well the policy is working to meet our community’s needs? • We would like to include any suggested changes you may have or bring issues to the attention of the policy committee • Some suggested revisions already in draft and other issues under consideration include: • Visitors blogging about shadowing experience • Contract employees/interns We would like to include any suggested changes you may have

16. Please contact with questions or suggestions: Donna Heroux depondd@wustl.edu 286-0114