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Man Down

Man Down. “Where’s the flag?”. Product – Man Down!. Automatic “skier down” flag system Active RFID Tag Rider Device Paired Rope Device Warning Dash Light Flag w/ Automatic R elease. Why ‘MAN DOWN!’ ?. Uneven tan lines Rider Safety “Where’s the flag?” It’s the law. Target Market.

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Man Down

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  1. Man Down “Where’s the flag?”

  2. Product – Man Down! • Automatic “skier down” flag system • Active RFID Tag Rider Device • Paired Rope Device • Warning Dash Light • Flag w/ Automatic Release

  3. Why ‘MAN DOWN!’ ? • Uneven tan lines • Rider Safety • “Where’s the flag?” • It’s the law

  4. Target Market • Boat Owners • Water Sport Enthusiasts • Skiing • Wakeboarding • Tubing • Knee Boarding • Families • Utahans

  5. Place • Outdoors stores • Boating supply stores • Board Sports stores • Online retailers • Direct sales to boat dealers/manufacturers

  6. Rider and rope devices w/ waterproof active RFID tags • $12-15 • Flag hardware with RFID receiver • $10-12 • Dash light with suction cup • $14-16 Price Estimated hardware costs = $36-43Estimated Retail ~$100

  7. Promotion

  8. Direct Competition • Nothing like “Man Down” • Wireless • Driver Alert

  9. Indirect Competition • Similar Devices such as “Flag Buddy” • Old Flagging System

  10. Plans for the Future • Possible standard safety device for boats • Boat Manufacturers could include device with purchase of boat

  11. Where’s your flag?

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