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Welcome to. Who Wants to Be a Marketer?. Created for Marketing , 7th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 5 - Consumer Decision Making. Created by John T. Drea, Western Illinois University. Click here to start. Select another chapter. Go to Round 2.

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  1. Welcome to Who Wants to Be a Marketer? Created for Marketing, 7th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 5 - Consumer Decision Making Created by John T. Drea, Western Illinois University Click here to start

  2. Select another chapter Go to Round 2 Who Wants to Be a Marketer? Round 1 Chapter 5 - Consumer Decision Making Go to Final Challenge! For Your Information Basic Terms Personality and Self Odds & Ends Got Class? 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Click on a point value to select an answer/question

  3. Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board

  4. Basic Terms - 100 points • Answer: It is a single word that describes the set of values, language, norms, myths, customs, attitudes, and other meaningful symbols that shape human behavior. It is the essential character of a society that distinguishes it from other groups. Reveal the Question!

  5. Basic Terms - 100 points • Answer: It is a single word that describes the set of values, language, norms, myths, customs, attitudes, and other meaningful symbols that shape human behavior. It is the essential character of a society that distinguishes it from other groups. • Question: What is culture? Back to the answer board

  6. Basic Terms - 200 points • Answer: This term refers to the amount of time and effort a consumer invests in the search, evaluation, and decision processes of consumer behavior. Reveal the Question!

  7. Basic Terms - 200 points • Answer: This term refers to the amount of time and effort a consumer invests in the search, evaluation, and decision processes of consumer behavior. • Question: What is involvement? Back to the answer board

  8. Basic Terms - 300 points • Answer: It is a single word that describes the enduring beliefs shared by a society. These beliefs indicate that a specific mode of conduct is preferable to another mode of conduct. Reveal the Question!

  9. Basic Terms - 300 points • Answer: It is a single word that describes the enduring beliefs shared by a society. These beliefs indicate that a specific mode of conduct is preferable to another mode of conduct. • Question: What are values? Back to the answer board

  10. Basic Terms - 400 points • Answer: It is a homogenous group of people who share elements of the overall culture as well as unique elements of their own group. Reveal the Question!

  11. Basic Terms - 400 points • Answer: It is a homogenous group of people who share elements of the overall culture as well as unique elements of their own group. • Question: What is a subculture? Back to the answer board

  12. Basic Terms - 500 points • Answer: It is a group of people in a society who • are considered to be nearly equal in status, • regularly socialize among themselves both formally and informally, and • share behavioral norms. Reveal the Question!

  13. Basic Terms - 500 points • Answer: It is a group of people in a society who • are considered to be nearly equal in status, • regularly socialize among themselves both formally and informally, and • share behavioral norms. • Question: What is a social class? Back to the answer board

  14. For Your Information - 100 points (answers/questions associated with information processing) • Answer: This type of information search comes primarily from memories of a previous experience with the product. Reveal the Question!

  15. For Your Information - 100 points (answers/questions associated with information processing) • Answer: This type of information search comes primarily from memories of a previous experience with the product. • Question: What is internal information search? Back to the answer board

  16. For Your Information - 200 points (answers/questions associated with information processing) • Answer: Also called the consideration set, it is a group of brands resulting from an information search from which a buyer can choose (consider.) Reveal the Question!

  17. For Your Information - 200 points (answers/questions associated with information processing) • Answer: Also called the consideration set, it is a group of brands resulting from an information search from which a buyer can choose (consider.) • Question: What is an evoked set? Back to the answer board

  18. For Your Information - 300 points (answers/questions associated with information processing) • Answer: Of the following, it is the one that would be considered to be a marketing-controlled information source. • A report from the Consumer Products Safety Commission. • A television advertisement. • A television report by a local consumer affairs reporter. Reveal the Question!

  19. For Your Information - 300 points (answers/questions associated with information processing) • Answer: Of the following, it is the one that would be considered to be a marketing-controlled information source. • A report from the Consumer Products Safety Commission. • A television advertisement. • A television report by a local consumer affairs reporter. • Question: What is a television advertisement? Back to the answer board

  20. For Your Information - 400 points (answers/questions associated with information processing) • Answer: Typically occurring after a purchase has been made, it is an inner tension that a consumer experiences after recognizing an inconsistency between their own values/opinions and their own behavior. Reveal the Question!

  21. For Your Information - 400 points (answers/questions associated with information processing) • Answer: Typically occurring after a purchase has been made, it is an inner tension that a consumer experiences after recognizing an inconsistency between their own values/opinions and their own behavior. • Question: What is cognitive dissonance? Back to the answer board

  22. Open Challenge!!! Determine how much of your total you want to wager, then click below. Go to the Open Challenge Question!

  23. For Your Information - Open Challenge (answers/questions associated with information processing) • Answer: Of the following, it is the one that would be considered to be a nonmarketing-controlled information source. • A coupon • A sales representative • An advertisement • An article in Consumer Reports magazine. Reveal the Question!

  24. For Your Information - Open Challenge (answers/questions associated with information processing) • Answer: Of the following, it is the one that would be considered to be a nonmarketing-controlled information source. • A coupon • A sales representative • An advertisement • An article in Consumer Reports magazine. • Question: What is an article in Consumer Reports magazine? Back to the answer board

  25. Got Class? - 100 points (answers/questions concerning social class) • Answer: The LARGEST social class group in the U.S. Reveal the Question!

  26. Got Class? - 100 points (answers/questions concerning social class) • Answer: The LARGEST social class group in the U.S. • Question: What are the middle classes? (65%) Back to the answer board

  27. Got Class? - 200 points (answers/questions concerning social class) • Answer: Of the six US social classes listed in the text (capitalist, upper middle, middle, working, working poor, and underclass), it is the smallest group, accounting for only 1% of the population. Reveal the Question!

  28. Got Class? - 200 points (answers/questions concerning social class) • Answer: Of the six US social classes listed in the text (capitalist, upper middle, middle, working, working poor, and underclass), it is the smallest group, accounting for only 1% of the population. • Question: What is the capitalist class? Back to the answer board

  29. Got Class? - 300 points (answers/questions concerning social class) • Answer: It is the label used to describe the 12% of the population found in this segment of the lower class. The segment consists of low-paid service workers and operatives. They live below the mainstream living standard but above the poverty line. Reveal the Question!

  30. Got Class? - 300 points (answers/questions concerning social class) • Answer: It is the label used to describe the 12% of the population found in this segment of the lower class. The segment consists of low-paid service workers and operatives. They live below the mainstream living standard but above the poverty line. • Question: Who are the working poor? Back to the answer board

  31. Got Class? - 400 points (answers/questions concerning social class) • Answer: The two classes between which lifestyle distinctions are the greatest: Reveal the Question!

  32. Got Class? - 400 points (answers/questions concerning social class) • Answer: The two classes between which lifestyle distinctions are the greatest: • Question: What are the lower class and the middle class? Back to the answer board

  33. Got Class? - 500 points (answers/questions concerning social class) • Answer: The percentage of adults in the upper social class (self-identified) who have a bachelor’s degree or higher. Reveal the Question!

  34. Got Class? - 500 points (answers/questions concerning social class) • Answer: The percentage of adults in the upper social class (self-identified) who have a bachelor’s degree or higher. • Question: What is 61%? Back to the answer board

  35. Personality and Self - 100 points • Answer: It is the term that describes the way an individual would like to be. Reveal the Question!

  36. Personality and Self - 100 points • Answer: It is the term that describes the way an individual would like to be. • Question: What is the ideal self-concept? Back to the answer board

  37. Personality and Self - 200 points • Answer: It is a broad concept that can be though of as a way of organizing and grouping how an individual typically reacts to situations, including both psychological and environmental forces. Reveal the Question!

  38. Personality and Self - 200 points • Answer: It is a broad concept that can be though of as a way of organizing and grouping how an individual typically reacts to situations, including both psychological and environmental forces. • Question: What is personality? Back to the answer board

  39. Personality and Self - 300 points • Answer: It is defined as a mode of living, as identified by a person’s activities, interests, and opinions. Reveal the Question!

  40. Personality and Self - 300 points • Answer: It is defined as a mode of living, as identified by a person’s activities, interests, and opinions. • Question: What is a lifestyle? Back to the answer board

  41. Personality and Self - 400 points • Answer: This broad term describes how a consumer defines his/her identity. It is a consumer perceives himself/herself in terms of attitudes, perception, beliefs and self-evaluation. Reveal the Question!

  42. Personality and Self - 400 points • Answer: This broad term describes how a consumer defines his/her identity. It is a consumer perceives himself/herself in terms of attitudes, perception, beliefs and self-evaluation. • Question: What is self-concept? Back to the answer board

  43. Personality and Self - 500 points • Answer: In general, consumers are motivated to try to move from this towards an ideal self image. Reveal the Question!

  44. Personality and Self - 500 points • Answer: In general, consumers are motivated to try to move from this towards an ideal self image. • Question: What is the real self image? Back to the answer board

  45. Odds and Ends - 100 points • Answer: Between “high involvement” and “low involvement” the one most frequently associated with the purchase of a soft drink. Reveal the Question!

  46. Odds and Ends - 100 points • Answer: Between “high involvement” and “low involvement” the one most frequently associated with the purchase of a soft drink. • Question: What is low involvement? Back to the answer board

  47. Odds and Ends - 200 points • Answer: It is an individual who influences the opinions of others. Reveal the Question!

  48. Odds and Ends - 200 points • Answer: It is an individual who influences the opinions of others. • Question: What is an opinion leader? Back to the answer board

  49. Odds and Ends - 300 points • Answer: Of the following, it is a factor that increases the level of purchase involvement. • Lack of previous experience with the product. • Perceived risk of negative consequences. • Lack of social visibility for consuming the product. Reveal the Question!

  50. Odds and Ends - 300 points • Answer: Of the following, it is a factor that increases the level of purchase involvement. • Lack of previous experience with the product. • Perceived risk of negative consequences. • Lack of social visibility for consuming the product. • Question: What is perceived risk of negative consequences? Back to the answer board

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