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Orlando Conference

Orlando Conference. Monetization. Another Introduction…. My experience with SBI! http://www.MyDreadlocks.com http://www.MyBraids.com http://www.HealthyKidMealsAndRecipes.com …but wait, there’s more! My thrills with monetizing (rent, bent, content) AdSense Affiliate Programs

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Orlando Conference

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  1. Orlando Conference Monetization SBIer Conference: Orlando, Florida (October 2008)

  2. Another Introduction… • My experience with SBI! • http://www.MyDreadlocks.com • http://www.MyBraids.com • http://www.HealthyKidMealsAndRecipes.com • …but wait, there’s more! • My thrills with monetizing (rent, bent, content) • AdSense • Affiliate Programs • Lead generation • Teleseminars • Co-authoring SBIer Conference: Orlando, Florida (October 2008) 2

  3. Monetization Potential Find multiple ways to monetize SiteSell EducationSiteSell Education 3

  4. Motoring Onto Monetization • You started building momentum with C T P • Are you ready to send presold traffic to M? It's a transition that you must take to build a long-term successful business! SBIer Conference: Orlando, Florida (October 2008) 4

  5. Motoring Onto Monetization Let’s find out how to know when you’re ready to start monetizing… SBIer Conference: Orlando, Florida (October 2008) 5

  6. Motoring Onto Monetization Checklist: 30 pages of traffic-pulling content With 30 KFCPs, based on a solid MKL and Content Blueprint, your traffic should be increasing steadily. • Is each page bringing you at least one visitor a day? • Are your pages ranking in the engines? • Do your visitors come back? If your answer is “No” for even two questions, then you should build more content. SBIer Conference: Orlando, Florida (October 2008) 6

  7. Motoring Onto Monetization Checklist: At least four quality inbound links • Did you apply to relevant niche sites, hubs, and directories? • Are you getting organic social media links? • Would you consider “buzz building” like galleries and games? • Have you submitted articles to other sites? If your answer is “No” for three questions, then you should build more content. SBIer Conference: Orlando, Florida (October 2008) 7

  8. Motoring Onto Monetization Checklist: 50 unique visitors per day • Have you tested alternative calls to action to help show visitors what you need them to do next? • Did you enable RSS/Blog It!? • Have you sent your first ezine yet? If your answer is “No” for even two questions, then you should build more content. SBIer Conference: Orlando, Florida (October 2008) 8

  9. Motoring Onto Monetization Checklist: Value, Visitors & VPP • Where do you get inspiration for the quality content that your niche wants? • How do you prioritize your visitors' needs before your monetization goals? • What does your VPP voice sound like? SBIer Conference: Orlando, Florida (October 2008) 9

  10. Take A Under The Hood… • Strategy: Affiliate Programs (Clickbank) • Tactic: Content 2.0 & Form Build It! • SBI! Case Study • Hot Seats SBIer Conference: Orlando, Florida (October 2008) 10

  11. Here Are Some Continued Keys to Success… Have a solid and growing foundation of high-quality content pages You are value-exchanging selectively and garnering quality in-pointing links from niche directories. Your targeted traffic is building Not There Yet? SiteSell EducationSiteSell Education

  12. Why are Affiliate Programs so simple? - Easy to join - Nothing to make - No products to touch or put in storage Just send your highly targeted visitors to your affiliated merchants then get paid when they buy Strategy: Affiliate Programs SiteSell EducationSiteSell Education

  13. Show Me The Money Pay-per-sale: aka Partnership & Percentage program. Get paid a fixed dollar amount or a percentage of sales generated by your links Pay-per-lead: Get paid a set amount whenever your visitor fills out a survey or requests a quote or asks for information Pay-per-click: Similar to Pay-per-lead only you get paid when visitors clicks on the link through to program’s site Strategy: Affiliate Programs SiteSell EducationSiteSell Education

  14. Let’s take a look at how the… http://clickbank.com …site and its pay per sale program can help you monetize Strategy: Affiliate Programs, Clickbank SiteSell EducationSiteSell Education

  15. SiteSell EducationSiteSell Education

  16. SiteSell EducationSiteSell Education

  17. $/Sale - This is how much you earn per sale (USD). %/Sale - This is your commission expressed in percentage of sale %refd - This represents the fraction of the publisher's total sales that are referred by affiliates Grav - This stands for "Gravity". It's also important to note this is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks, ClickBank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added. SiteSell EducationSiteSell Education

  18. Visit ClickBank's Marketplace to find products in your niche. Look for... - 75% of more of sales referred by affiliates (%refd)‏ - better than average gravity (paid affiliates) - professional looking “pitch pages” Is this a product that YOU would buy? If not, do not suggest it to your visitors. In class Exercise: Let's Search Clickbank SiteSell EducationSiteSell Education

  19. SiteSell EducationSiteSell Education

  20. Visit one of the following... http://AssociatePrograms.com http://LinkShare.com http://CJ.com ...to investigate your other affiliate program options. Affiliate Programs: In Class Exercise SiteSell EducationSiteSell Education

  21. Getting interactive with your visitors... Tactics: Content 2.0 & Form Build It! SiteSell EducationSiteSell Education

  22. - Do you communicate with your visitors? - How easy is it to talk to you? - Can visitors talk to each other if not you? Tactics: Content 2.0 & Form Build It! SiteSell EducationSiteSell Education

  23. Content 2.0 Can help monetization by... - making visitors testimonials easier to process - allowing for directories and paid ads - building a community of “proven buyers” Tactics: Content 2.0 & Form Build It! SiteSell EducationSiteSell Education

  24. Form Build It! Can help monetization by... - offering visitor feedback - delivering infoproducts - gathering visitor email or snail mail addresses Tactics: Content 2.0 & Form Build It! SiteSell EducationSiteSell Education

  25. Access your target market and get a competive clue into their desires. How will you test Content 2.0 or Form Build It in your online business? Tactics: Content 2.0 & Form Build It! SiteSell EducationSiteSell Education

  26. Let’s check in with Richard from http://ideas-for-deck-designs.com Case Study: Deck Design Dollars SiteSell EducationSiteSell Education

  27. SiteSell EducationSiteSell Education

  28. “Getting good rankings on Google was the longest, toughest thing” - Richard from ideas-for-deck-designs.com Case Study: Biggest Danger SiteSell EducationSiteSell Education

  29. “People found me based on words and phrases I never even thought of.” - Richard from ideas-for-deck-designs.com Keywords... deck designs deck building deck railings backyard decks Case Study: Research and trust long tail SiteSell EducationSiteSell Education

  30. SiteSell EducationSiteSell Education

  31. “My site is a great resource for all information about how to build anddesign great backyard decks” - Richard from ideas-for-deck-designs.com Case Study: What About Your Content? SiteSell EducationSiteSell Education

  32. Case Study: What About Your Traffic? • “I'm averaging about 1200 visitors a day” • - Richard from ideas-for-deck-designs.com • How much targeted traffic do you get daily? • Your market needs to know that you are there and ready to provide a solution to their problems. SiteSell EducationSiteSell Education

  33. PreSelling SiteSell EducationSiteSell Education

  34. Case Study: Monetizing Is The Fun Part! • “My product (post anchor) has sold over $25,000 in the first couple of months and a huge buzz has been created in the marketplace. • I signed my first major license distribution deal • for North America which covers • 80% of the market.” • With distribution channels now in place, this SBIer is going on to develop a line of related proprietary products. Think of it as his backend! SiteSell EducationSiteSell Education

  35. Hot Seat: Focus Only five questions… • Which products/services do you offer? • What problem does it help solve? • Where can we find it on your site? • Does it complement your site? • Have you used Monetize It!? SBIer Conference: Orlando, Florida (October 2008) 35

  36. Hot Seat: Tell Us About Yourself http://www.wrinkle-free-skin-tips.com • Describe 3 of your CTPM successes • What do you want to learn in the “hot seat?” SBIer Conference: Orlando, Florida (October 2008) 36

  37. Hot Seat: Tell Us About Yourself http://www.gentle-stress-relief.com • Describe 3 of your CTPM successes • What do you want to learn in the “hot seat?” SBIer Conference: Orlando, Florida (October 2008) 37

  38. What do you need to know right NOW to help you move forward with monetizing your site? What can you share today that can help others monetize TODAY? Session Review: Open Questions SiteSell EducationSiteSell Education

  39. Take It Away… Visit the Monetization HQ for tips to test on your site… http://mhq.sitesell.com SiteSell EducationSiteSell Education

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