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Help Your Board Grow – And Give or Get Will Come Cara Fox Executive Director, The Christi Center

Help Your Board Grow – And Give or Get Will Come Cara Fox Executive Director, The Christi Center. Agenda. Introductions A plan for growth Set up for success Increasing engagement in fundraising Keep it going/growing!. Introductions. What’s your role? How engaged is your Board?

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Help Your Board Grow – And Give or Get Will Come Cara Fox Executive Director, The Christi Center

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  1. Help Your Board Grow – And Give or Get Will ComeCara FoxExecutive Director, The Christi Center

  2. Agenda • Introductions • A plan for growth • Set up for success • Increasing engagement in fundraising • Keep it going/growing!

  3. Introductions

  4. What’s your role? • How engaged is your Board? • What’s your top Board challenge?

  5. Why Bother? Unengaged Board Engaged Board ED is empowered and supported • Takes time to manage because getting people to show up or respond is a battle. • Takes time to manage. But produces results! • ED is a burnt-out, one-man show • Board provides mission/strategic plan as litmus tests and serves in advisory capacity • ED makes major strategic decisions based on one perspective – their own. • Fundraising is reactive and crisis-oriented • Fundraising is strategic and team-oriented • ED leaves a leadership vacuum when they leave • Leadership goes beyond ED or any one person • Clients continually benefit from the best leadership the organization has to offer • Not sustainable

  6. When involvement increases, so do financial gifts

  7. Board Life Cycle

  8. Healthy Board Checklist • D/O Insurance • Enforced term limits • Use of skills matrix for strategic recruitment • Orientation • Board member agreement • 100% participation in giving and fundraising • Seasoned members as mentors • Board dashboard to monitor progress • Annual board self-evaluation

  9. Make Board Service a Great Experience • Treat Board members as major donors – people, not wallets • Make Board meetings a good use of their time (educate on mission and energize) • Show results/impact of their time • Give them meaningful jobs that utilize their talents or help them grow • Create a team atmosphere (help them know each other’s stories, nametags, etc.) • Be positive! Believe in abundance!

  10. People on the Bus:Demographics/Connections • Age/Gender/Ethnicity/Geography • Fundraising • Advocacy • Financial Management • Law • Marketing/PR • Technology • Real Estate • Mission-specific

  11. People on the Bus:Personalities • Longtime friend of organization • Lots of time availability • Not afraid to ask • Former client • Knows lots of people • Likes to throw parties • Seasoned community leader

  12. Set the Tone WE ARE: • Solving a problem! • Giving others a chance to be part of the solution! • Relationship (not transaction) oriented! • Worthy of investment! • Leading by example!

  13. Reframe Fundraising

  14. Increasing Engagement Level I Level II Level III • Identify prospects and make introductions • Add personal endorsements to requests • Help cultivate a list of prospects • Visit with current/potential donors and make asks • Share success stories • Find out what your friends are involved in • Add personal notes to invitations • Write/call donors to thank • Identify prospects and share with org • Talk about need • Get civic/club speaking gigs • Be interviewed about your involvement • Participate in People on the Wall • Participate in Board training

  15. Keeping it fun

  16. Get Them Fired Up • Organizational “pop quiz” – don’t forget prizes! • Give them team swag – nametags, business cards, personalized thank you notes • “Member of the Month” – mini celebrations • Raise the bar! – Set a goal and celebrate. Put the party people in charge.

  17. People on the Wall • Friends • Relatives • Colleagues • Neighbors • Church members • Social groups (golf, bunko) • Civic Groups (Rotary, Lions) • Professional Associations • Alumni Groups • Throw a party • Donations in lieu of gifts • Jeans Day • Garage Sale • Pass the basket • Play for charity • TCC as guest speaker • “Change for Change” day • Game-day “bets” for charity • Facebook/Twitter/LinkedIn

  18. The Alphabet Game • Break into groups of 3 • Write the alphabet down the side of a large sheet of paper • Come up with one way to affect the bottom line for each letter

  19. Board Challenge Raise $500 by December 31. How? • Ask your FB friends or Twitter followers to donate $10 to this cause that is important to you. • Ask your company to write a check for $500. • Write a check for $250 and get your company to match it. • Ask 10 of your friends/family to contribute $50 (or 25 to contribute $25 or 50 co-workers to contribute $10, etc.) • Have a birthday coming up? Ask friends and family to make a donation instead of giving you a present. • Throw one of the mini-fundraisers you already brainstormed.

  20. Brainstorm and Report-Out

  21. Keep Growing!

  22. Questions?Cara Fox, Executive DirectorThe Christi Centercara@christicenter.org

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