1 / 15

IAMNOTPLASTIC

IAMNOTPLASTIC. Your World in a Bag Maddy Pick | Patty Liao | Prasanth Madathil | Bo Zhu APD 2010| University of Michigan December 2, 2010. AGENDA. Problem | Market need Solution | Product design Business Model Financial Breakdown. PROBLEM | DEFINITION. Plastic bags = urban tumbleweed.

ronald
Download Presentation

IAMNOTPLASTIC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IAMNOTPLASTIC Your World in a Bag Maddy Pick | Patty Liao | PrasanthMadathil | Bo Zhu APD 2010| University of Michigan December 2, 2010

  2. AGENDA • Problem | Market need • Solution | Product design • Business Model • Financial Breakdown

  3. PROBLEM | DEFINITION Plastic bags = urban tumbleweed Our goal is to reduce plastic bag consumption and change consumer behavior to promote sustained usage of reusable bags.

  4. PROBLEM | CURRENT ISSUES • Target user: College students • Existing Issues: • Forget • Inconvenient • Don’t have one

  5. PROBLEM | MARKET NEED plastic bags IANP Solution Memorability reusable bag book bag Comfort

  6. KEY DESIGN OBJECTIVES • Comfort • Memorability • Existing competitors • Other considerations

  7. The IAMNOTPLASTIC Solution…

  8. WHY? • Cotton & Hemp • Transferable straps • Expandability • Extra bags • Pockets

  9. BUSINESS MODEL • Start off on a small scale (minimize capital) • In-house manufacturing • Sources of Capital • Donations from friends and family • Angel Investors and Fundraisers • Launch the product in one university • Emphasize direct marketing to customers

  10. MODES OF MARKETING

  11. FINANCIALS We need $15,000 in startup capital We will become profitable in the 9th month of Year 3 We will sell the bag for $39.56

  12. FINANCIAL OVERVIEW

  13. CASH ON HAND Breakeven Point September 2013 2011 2012 2013

  14. QUESTIONS?

More Related