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//NGUYỄN HOÀNG MINH /

//NGUYỄN HOÀNG MINH /. WEB USABILITY. by Shroom *. Contents. Introduction Usability, Web Usability? Measurement Evolution Usability with Accessibility/Web Standards Usability with SEO/UX/UI Common Issues & Tips to improve Usability Conclusion. Introduction.

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//NGUYỄN HOÀNG MINH /

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  1. //NGUYỄN HOÀNG MINH/

  2. WEBUSABILITY by Shroom*

  3. Contents Introduction Usability, Web Usability? Measurement Evolution Usability with Accessibility/Web Standards Usability with SEO/UX/UI Common Issues & Tips to improve Usability Conclusion

  4. Introduction 56% tasks completed in eCommerce site with usability improvements? 79%

  5. //LÊ ĐỨC ANH/

  6. Web Usability Usability of a Web app

  7. Usability London Millenium bridge Cầukhỉ Source: wikipedia.org

  8. Usability Easy & Pleasant to Use

  9. Is it important? visitors don’t buy due to lack of Usability 39%

  10. Is it important? 39% 34%: didn’t find what I want 13%: navigation/usability 9%: shipping policy 8%: can’t find enough info 1%: poor customer service iPerceptions‘Retail/E-Commerce Industry Report Q2 2009′

  11. Is it important? 39% = 34/2 + 13 + 8 + 1 34%: didn’t find what I want 13%: navigation/usability 9%: shipping policy 8%: can’t find enough info 1%: poor customer service iPerceptions‘Retail/E-Commerce Industry Report Q2 2009′

  12. Benefits Users • reduce cost of time • easily accomplish their goals • building trust & channel Companies • reduce cost • brand recognition & reinforcement • royal customers

  13. Is it important? YES, it is.

  14. Web Usability in eCommerce Maximize successful-transaction rate

  15. //NGUYỄN CÔNG LÝ/

  16. Measurement Learnability Efficiency Memorability Errors Satisfaction

  17. Measurement Don’t make me think v.l= ‘vôlý’ 

  18. Measurement Don’t make me think

  19. Measurement Don’t make me think

  20. Example

  21. Example

  22. Evolution of Usability 56% 1998 72% 2009

  23. Evolution of Usability Most Web Usability principles still hold strong

  24. //NGUYỄN DUY HOÀNG/

  25. Usability, Accessibility & Web Standards Accessibility = ability to access Web Standards  increased collaboration among: usability digital inclusion accessibility research and practice

  26. Usability, Standards &Accessibility Collide Color Coding

  27. Usability, Standards &Accessibility Collide Color Coding color blindness

  28. Usability, Standards &Accessibility Collide Color Coding Multimedia Acronyms & Compounds, Repetitive Navigation, PDF,…

  29. Usability, SEO & UX/UI Search Engine Optimization User Interface User Experience

  30. Usability, SEO & UX/UI Source: nngroup.com

  31. //NGUYỄN HOÀNG MINH/

  32. Common issues Does your website lose customers along the way?

  33. Common issues Confusing navigation No tools to aid choice Unclear messages Payment errors Hard to register Slow page load Unclear product presentation acquisition 1st impression selection purchase Source: uservision.co.uk

  34. Tips for Improvements Load time Layout

  35. Tips for Improvements Layout Source: Alertbox

  36. Tips for Improvements Load time Layout Shopping cart Usability testing & Tools

  37. Conclusion Web Usability? (Web) Usability measurement Related topics Tips & Tools

  38. References Designing Web Usability Paperbackby JakobNielsen Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug Nielson Norman Group(www.nngroup.com) Search & Usability (http://searchengineland.com)

  39. References https://en.wikipedia.org/wiki/Web_usability http://www.webcredible.co.uk/user-friendly-resources/web-usability/ecommerce-usability.shtml http://blog.usabilla.com/is-your-ecommerce-website-suffering-from-usability-issues/ http://sixrevisions.com/usabilityaccessibility/10-usability-tips-based-on-research-studies/ http://www.usefulusability.com/24-usability-testing-tools/ http://www.vavietnam.com/quang-ba-website/vai-tro-cua-thuong-mai-dien-tu-doi-voi-cac-doanh-nghiep-trong-thoi-ky-hoi-nhap.va http://iweb.edu.vn/index.php/usability-la-gi.html http://www.uie.com/brainsparks/2007/03/16/the-difference-between-usability-and-user-experience/ http://accessibility.psu.edu/usability http://www.w3.org/WAI/intro/usable

  40. ?!

  41. thankyou!

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