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Why Should You Work with a Creative Agency?

Discover practical reasons to forge a professional partnership with a creative agency. From setting clear goals to freeing up your staff's time, find out how they can help you achieve better results.

ronaldkwilliams
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Why Should You Work with a Creative Agency?

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  1. Why Should You Work with a Creative Agency? Practical reasons to forge a professional partnership

  2. Help! I need a brochure. “Results! Why…I have gotten a lot of results. I know several thousand things that won’t work.” --Thomas A. Edison How project needs usually evolve: • I need more students • How can I meet my need? • A trifold brochure—that’s the answer! • (Assigns task to internal staff)—”make me a brochure” • “As you wish” here is your brochure • Hmmm…I STILL need more students

  3. The reactionary communications model Ready? FIRE! aim Solution evaluated Solution executed Communication began here And ended here Solution developed Solution sought or somewhere around here Idea generated Goal Identified

  4. Adding strategy to communications Solution evaluated Solution executed Effective communications should begin here Solution developed Solution sought Idea generated . . . and build from here Goal Identified

  5. How can a creative agency help? Works with clients to: Set a clear, measurable goal of the project Outline background, conduct/recommend research, and identify audience Determine integrated strategies and tactics Build and/or maintain brand and messaging Analyze results and set new goals/objectives

  6. Other advantages Other than strategic planning, working with a creative agency has several other advantages. Professional experience in the field—writing, design, multimedia, etc. Product/industry knowledge Network with other communications professionals Frees up your staff time More efficient use of funds—less time, better quality, worth the price** Set realistic budget and achievable goals Takes the hassle away from you

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